This thesis explores the possibility that graphic design can have a positive impact on the morale of a male undergoing chemotherapy for testicular cancer. The paper explains the concept of “morale,” why it is vital for patients at a cancer infusion center, and subsequently how graphic design can boost morale. The supporting research fostered a socially-responsible design solution—a mobile application that intertwines design, health, and technology. The application is geared to the patient experience. As such, it can reduce anxiety by providing a distraction in the form of entertainment (as well as providing tools and an anonymous connection for the individual patient to a similar patient population). Furthermore, the application is also designed for research purposes by establishing a framework for collecting measurable data. In turn, this data can be used to enhance the chemotherapy experience—thus contributing to a positive impact on the morale of the cancer patient.

The intranet usage is continuously growing, but many companies have yet to advanceto mobile intranet solutions for employees who work out in the field. Also due to this,many of the existing mobile intranet solutions are not designed with the field employeesuser experience in mind, who would benefit most from the mobile intranets. In the case ofdesigning for employees in the field, what would the design look like? The objective of this thesis is to find a mobile intranet application concept that furthermostconsiders the field employees user experience. In this thesis, intranet, mobile intranetand design for intranets are investigated. Furthermore in the thesis, guidelines of mobiledesign for iOS and Android are examined. The evaluation of three current mobile intranetapplications are also presented. Ideation sketches, prototypes and a final concept applicationare developed based on interviews, literature and feedback from actual field employees. Theresults includes findings from the interviews, figures of the ideation sketches, illustration ofthe high-fidelity prototype and screenshots of the final concept application. At the end ofthe thesis, the concept application is discussed and problems that arose during the thesisare brought up.

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Diploma thesis focuses on modern trends in marketing communication of specific educational institution. Main goal of the thesis is to analyse and to design of a mobile application for Faculty of Management University of Economics in Prague as a new tool of marketing communication intended for candidates interested in studying and potential students. Theoretical part of the thesis includes general topics about strategic university management of Universities, marketing communication and relations management. Author also presents the mobile application as a product, its applicability, ways of its distribution and necessary steps for its analysis and design.

Diploma thesis is focused on the design of mobile application used in project management and projects portfolio management. The design was created based on the results of analysis of the mobile applications for PM and PPM. The analysis was developed in two steps and its parameters are based on the information provided in the theoretical part. Results of the analysis were used for creating a design of the mobile application, which consists of three basic parts - design functionality, user interface and technical background. The final design was verified by experts to confirm its practical benefits and uses.