The World Health Organization, Surgeon General of the United States, and Public Health Agency of Canada have all stated that childhood obesity is one of the most serious health challenges of the 21st century. Thus a purported obesity epidemic among children has generated intense interest in its associated health risks. Increasingly, the medical literature and media blame mothers for failing to provide proper care for their children's health by ignoring the growing weight of their children. While previous literature explores how parenting magazines can be considered public educators about children's health, there is limited literature addressing what parenting magazines specifically say about mothers and childhood obesity. Through a qualitative content analysis of the Canadian parenting magazine Today’s Parent, this paper argues that Today’s Parent stigmatizes mothers by blaming them for the weight issues of children, and suggests future research is needed to investigate to what extent this influences parenting practices.

From alarm about the prospect of ‘twenty-four drinking’ to campaigns for a minimum price per unit, the last decade has shown that alcohol consumption is an inflammatory issue in this country. It has become commonplace to hear that drinking is ‘out of control’ and that it is a new and worsening problem largely unique to Britain. However, comparative research reveals that alcohol consumption in Britain is not unusually high and even a cursory glance at history shows that extreme bouts of alarm about drinking have been common on these shores since at least the eighteenth century. What is at the root of this national neurosis about alcohol? This thesis considers the historical development of both public attitudes to alcohol and laws relating to alcohol in England and Wales. Covering issues of crime, disorder, health and immorality, it investigates the various means through which alcohol has been constructed as a social problem through time. This qualitative focus on change and continuity in history allows for the attitudinal and legal impact of certain key developments to be assessed. Particular attention is paid to the Victorian temperance movement which, drawing especially on the ideas of Hunt and Ruonavaara, is characterised as a moral regulation project. It is argued that, although the temperance movement itself declined in the early twentieth century, the moral regulation project it initiated continues, in certain ways, to shape public attitudes towards drinking and the legal regulation of alcohol in the present day. Rather than being a response to contemporary behavioural trends, this thesis proposes that continuing anxieties, apparent in how we think about and regulate alcohol, are more usefully understood as a hangover from the Victorian period.

A genealogy of the concept of obscenity is conducted through a case study of John Cleland’s novel, "Memoirs of a Woman of Pleasure" (1748-1749), popularly known as "Fanny Hill". Analytic attention is focused on events (i.e. given moments in history characterized by struggle), discourses (i.e. systems of knowledge), and practices (i.e. institutional procedures), all of which are interrelated, and problematizes them with a moral regulation interpretive framework. This dissertation considers how "Fanny Hill" was (re)problematized as obscene through historically specific discursive practices, and how these discursive practices, conceived as the exercise of power in conjunction with systems of knowledge or as projects of moral regulation, had effects on the constitution of subjectivities and social orders. Further, this dissertation problematizes the ways that these discourses, practices and effects – particularly those pertaining to harm – continue into the present.

Single motherhood has been socially constructed as a deviant identity category. Up against the master societal framework of hegemonic heterosexuality, single mothers, as a social group, have been systematically discriminated against and subjected to moral regulation. The single mother has consistently been depicted as either criminal or victim, and she has almost always been cast as an individual actor whose lot is explained in individualized, apolitical terms. The current rhetoric of choice feeds the idea that single mothers in need deserve their hardships because they have freely and singularly chosen their sexual and reproductive behaviors and circumstances. In light of the historically constructed identity position of the single mother, it is evident that a more sociologically sensitive analysis of single motherhood has been culturally suppressed. Feminism has long been adamant about the significance of the role that reproduction plays in gender inequality. Queer Theory, with its critique of the sexualization of social life, is amenable to such a perspective and is employed here to illuminate how familial, sexual, and/or reproductive realities rigidify into overarching identity categories that shape and restrict rights and freedoms. / N/A

This thesis explores the depiction of doping in the press. My interest in the topic stemmed from an early personal experience in competitive athletics where I was exposed to an in-sports reality that tolerated the use of performance-enhancing substances. However, references to doping in the media appeared to depict it in a different way. In order to investigate the divergence, the thesis analysed the reporting of two Olympic Games, namely Athens 2004 and Beijing 2008. It focused on empirical data and thus all articles that referenced doping were collected one month prior, during and one month after the two Olympic Games. In total 1274 articles were collected and analysed. Adopting a post-structuralist approach, the discourse analysis of the data leads to the identification of journalistic techniques that constructed discursive statements of doping. It was observed that first of all, in the case of highly publicised drug cases, these statements could be understood as constructing a moral panic episode. Secondly, the same discursive statements were circulated in the press even in the absence of positive doping samples. The thesis draws on the theories of moral regulation and governmentality to make sense of the constant presence of doping discursive statements in the press. It argues that inducting doping into sport spectacle makes its depiction seem apolitical and disconnected from society. However, in-depth theorisation of the phenomenon shows that its mediated construction plays an active role in influencing public policy.

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This thesis utilizes an historical sociology approach to examine women’s organizations in Canada between 1930 and 1955. I consider their responses to changes in women’s lives among three key areas: birth control, sex education and motherhood in the context of macro level events in Canadian society. This research utilizes a moral regulation framework to consider the ways in which the discourses, images and programmes of women’s organizations such as the National Council of Women and the Women’s Institutes created a space for norm-based adaptations to women’s intimate lives during the mid-twentieth century in Canada.

This dissertation analyses discourse on benefit fraud in Sweden between 1990 and 2010. First, it maps general trends in public discourse about benefit fraud. This is done through a content analysis of news reporting about benefit fraud in four Swedish newspapers. This part of the dissertation shows that the number of published news articles about benefit fraud have increased significantly since 1990. Particularly large numbers of articles were published during the middle of the 1990s, and between 2002 and 2006.  Second, a qualitative discourse analysis of talk about benefit fraud in news texts, political debates and government reports is conducted. During periods of intense news coverage about fraud, reporting is often clearly marked by traits generally associated with moral panics; constructing the phenomenon as seemingly more common than it in reality is, constructing cheaters as a threat to the moral fiber of society, and also claiming the need for counter-measures. The qualitative analysis furthermore focuses on how the relation-ships between different subject positions are constructed in the collected material. This part of the analysis shows that fraud discourse in Sweden during the past twenty years have shifted from a dominant focus on alleged cheating among immigrants in the early 1990s, to claims of abuse within the sickness insurance program after 2002. The analysis also shows that benefit fraud is constructed as a political problem using neoliberal discursive strategies that [1] reduce welfare policies to financial costs, [2] constitute benefit claimants as individually responsible for their inability to support themselves through regular work, and [3] articulate the welfare state as an instrument for the moral regulation of citizens.

The thesis deals with the phenomenon of right-wing extremism in the Czech Republic during 2007-2010 which is viewed from the socio-constructivist perspective of the sociological concept of moral panic. The theoretical part focuses on definition of the terms right-wing extremism and moral panic with regard to their evolution and various approaches in social theory and also briefly describes the situation and significant subjects of the Czech extremist right-wing scene in the analyzed period. The analytic part presents media content of four selected aspects and cases of right-wing extremism as published in nationally released newspaper Mladá fronta DNES which is examined in depth using qualitative content analysis. The task of the analysis was to determine to what extent and by which specific ways the representation of these cases in given newspaper fulfills the aspects and processes of an ideal type of moral panic, represented by Klocke and Muschert's hybrid model of moral panics, and how the cases are put in the general framework of constructing the right-wing extremism as a prominent social problem and a moral panic.