<p>Abstract</p><p>Purpose/Aim: The purpose is to compare morning television in the swedish public service chanel SVT and the public service/comercial chanel TV4 in Sweden to find out what the difference is between them.</p><p>Material/Method: This essay focuses on one week of recorded morning television from SVT´s Gomorron Sverige and TV4´s Nyhetsmorgon. The method used is quantitative analysis.</p><p>Main results: This study has shown that morning television differs between public service television and comercial television in three aspects. It differs in content, flow and the presenters role to frame the program.</p>

Abstract Purpose/Aim: The purpose is to compare morning television in the swedish public service chanel SVT and the public service/comercial chanel TV4 in Sweden to find out what the difference is between them. Material/Method: This essay focuses on one week of recorded morning television from SVT´s Gomorron Sverige and TV4´s Nyhetsmorgon. The method used is quantitative analysis. Main results: This study has shown that morning television differs between public service television and comercial television in three aspects. It differs in content, flow and the presenters role to frame the program.

Syftet med denna uppsats är att jämföra manliga och kvinnliga programledares intervjuteknik i morgonprogrammet Gomorron Sverige. Under de 150 år som intervjun har utvecklats är den idag ett av journalistikens viktigaste redskap. Uppsatsen är baserad på teorier om hur man uppnår en bra intervjuteknik genom olika knep, samt teorier om genus inom journalistiken där den manliga och kvinnliga dikotomin diskuteras. Vi har valt att använda oss av metoden kvalitativ intervjuanalys, där vi har tagit fram frågor från teorierna och som vi sedan ställt till vårt material. Våra resultat visar att det finns många likheter i mäns och kvinnors intervjuteknik. Resultaten visar även att kvinnliga programledare har mer makt över intervjun genom sina frågor och hur de agerar. De manliga programledarna ger intrycket av att de fortfarande är en del av den manliga dikotomin inom journalistiken. De visar tecken på typiska manliga egenskaper. Vår slutsats är att kvinnliga programledare strävar efter att motverka dikotomin inom journalistiken. De manliga programledarna arbetar fortfarande på samma sätt som de alltid har gjort. / The purpose of this essay is to compare the interviewing techniques of male and female TV- hosts in the morning show Gomorron Sverige. Since the 1830s the interview has developed into one of the most important tool in today’s journalism. This essay is based on theories that focus on how you achieve a successful interview using different techniques. In addition, theories on the influence of gender in journalism are discussed with an emphasis on the male and female dichotomy. We have chosen to use a qualitative method of interview analysis, where we have constructed questions based on the theories, which were thereafter posed to our material. Our results indicate that there are many similarities in male and female interview technique. The results also show that female TV-hosts gave the impression of being more powerful in the interviews through their choice of questions and their demeanor. The male TV-hosts gave the impression of still being a part of the male dimensions in journalism. They show signs of typical male qualities. We conclude that female TV-host aim to tear down the divide between the male and female dichotomy in journalism, whereas the male TV-hosts continue to work in the same way they always have.