Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with new store interior displays and exterior modifications were calculated to present a new image for Collegienne Shops, apart from that of its parent company, Ball Stores [of Muncie]. Currently the store markets the same line of women's clothing and accessories as Ball Stores, and projects a decidedly similar image through its advertisements and in-store atmosphere.The new logo and design concepts were incorporated into the company letterhead, a business card, an envelope, a tractor-trailer truck, a shopping bag, T-shirts, packaging designs, posters and numerous print ads.Also developed was a complete concept for a television commercial, along with novelty and point of purchase items, premiums, as well as interior displays and exterior modifications, including a design for a large sculpture for the store's sidewalk.The project is presented in manual form to share the experience and assist other students with their own graphic design projects.

This thesis looks at the public career of Walter March. A native of Massachusetts, March moved to Muncie, Indiana, in 1841. A lawyer, March would serve as a delegate to the state's Constitutional Convention of 1850-51 and would later recodify the laws of the state to comply with its newly drafted constitution. March's life mirrored the political turbulence of the 1850s in Indiana. Originally a Democrat, he would switch political affiliations in the mid 1850s and eventually serve as one of the founders of the Republican Party in Indiana. While this study looks at the entirety of March's life, its focus is one March's contributions to Indiana's political life from 1850-1864.Historian Richard Jensen's modernization theory as spelled out in Illinois:Bicentennial History is utilized to assess March's contributions to the state's political life. / Department of History

Chloramine is a widely used alternative disinfectant for chlorine in potable distribution water. This alternative was investigated and employed to show its effect for suppressing coliforms, trihalomethanes(THMs), disinfection by-products (DBPs), and corrosivity.Coliform analyses were performed with m-Endo(total coliform) and m-T7 agar(injured coliform) by using a standard Membrane Filtration method. Heterotrophic bacteria were monitored with HPC agar(PCA) and R2A agar (nutrient limited agar). EPA methods 502.2, 524.2, and 504 were used to determine levels of Trihalomethanes(THMs) and Disinfection by-products(DBPs).In our study, we observed no significant differences in coliform counts, that could be attributed to the switch in disinfectant. The most common coliform identified was Enterobacter cloacae. We also noted that m-T7 performed better than m-Endo in the detection of coliforms. We also observed a low level of corrosion (0.4-3.8 mils/year) in the distribution system (DS). Higher counts of heterotrophic bacteria were enumerated on R2A when compared to HPC. DBP values decreased two fold when compared with DBP values for the two previous years during which chlorine was used as the disinfectant. / Department of Biology

This creative project has explored and analyzed the creation and development of Community Development Corporations (CDCs) from a historical perspective. This project also explores various CDC models and paradigms using people and place strategies; and the technical and empowerment paradigms. This project then traces the effects of urban policies, such as Urban Renewal and Model Cities, on the community development movement.In addition, this project examines the relationship of CDCs and the African American community. The project discusses power and powerlessness in the African American community, and explores self help community development models developed by individuals such as Booker T. Washington and W.E.B. Dubois.Finally, this project concludes with a case study on the Industry Neighborhood Council, Inc., Muncie, Indiana. It examines this CDCs activities from past to present, and suggests solutions for the growth and longevity of the CDC. To end, this project gives a synopsis of the community development movement and the opportunities and threats that lie ahead for CDCs. / Department of Urban Planning

This qualitative study investigated the attitudes and perceptions of the role of Residence Life Professionals in attending to the spiritual needs of undergraduate college students at Ball State University. This study examined how undergraduate college students view the role of Residence Life Professionals in attending to spiritual needs. The results of this study have particular significance for those who are responsible for the well being of college students on a daily basis and benefit the Residence Life system by allowing a better understanding of where Professionals and students stand on this issue. This in turn will help Residence Life Professionals and students establish realistic expectations of each other in the spiritual arena. The researcher conducted 12 interviews with undergraduate student at Ball State University and analyzed the data by coding themes. / Department of Secondary, Higher, and Foundations of Education

This creative project was proposed to develop a GIS model for transportation planning purposes with the ARC/INFO software. The urban street network in the GIS model was based on urban arterial systems in the city of Muncie, Indiana. The model was also expected to demonstrate the applicability of GIS technology in transportation planning. Several transportation planning techniques were tested with the model which included road and traffic data inventory, optimum pathing, road capacity analysis, traffic shift study modeling, and graphic presentation. The case study was targeted on road capacity analysis of urban arterial network as well as study of alternative traffic route for the urban route of State Road 32 in Muncie. The project began with an discussion of GIS technology, GIS application in planning, and ARC/INFO software programs. Then an urban street information model was developed in form of digital network in the computer database which could perform the functions of data inventory, spatial traffic analysis, and mapping manipulation. Finally the case studies were performed to demonstrate the application of this GIS network model. The findings and analysis results generated by GIS operation were used to evaluate the traffic conditions as well as to determine the feasibility of alternative route for State Road tables, ARC/INFO macro programs, traffic maps, and print-out of analysis results. / Department of Urban Planning

Bacteriological data from 1980 to 1991 were reviewed to determine whether coliform bacteria occurred seasonally and spatially within a midwestern city's distribution system. Coliform bacteria are used as microbiological indicator organisms to determine if a public water supply is safe for consumption. The public water_ distribution system examined had at least a twelve year history of the presence of coliform bacteria. Previous investigations have described the occurrence of the coliform bacteria as sporadic because there were no apparent patterns to their presence. An analysis of bacteriological data has not previously been performed to specifically detect seasonal and spatial occurrences of coliform bacteria.This study attempted to determine if seasonal or spatial patterns of coliform occurrences exist within the in the dominant coliform species. Data indicate that the highest percentage of coliform positive samples occurred in the summer, followed by fall, then winter, with spring having the lowest percentage of coliform positive samples. While Enterobacter cloacae was the dominant coliform species during the spring, summer and fall, Klebsiella oxytoca was the dominant coliform during the winter. Coliform occurrence throughout the distribution system was variable among the 43 sample sites. The percentage of positive samples from the various sites ranged from 0% to 10.5%. The five sites with the highest percentage of coliform positive samples were at the extremities of the distribution system. E. cloacae was dominant at 88% of the sites. K. oxytoca was dominant at 9% sites, which typically had a low percentage of coliform positive samples. / Department of Biology

Currently, the prevention and control of the spread of AIDS is one of the foremost international health concerns and one of the biggest social expectations in the United States as well. Until a medical solution to AIDS is found, the only viable means of AIDS prevention is to educate the public about AIDS and persuade those who are sexually active to avoid high-risk sexual behaviors.Because many studies have showed that college students are considered to possess the highest risk toward AIDS, in this study, possible factors that can change college students' behavior were examined.One hundred and ninety seven students who enrolled in two undergraduate general classes (biology and anthropology) at Ball State University were asked to complete a questionnaire concerning their sensation-seeking type and level, frequency of their interpersonal communication with their sexual partners, and quality of their AIDS/HIV education in middle and high schools. One student from this population refused to complete the questionnaire.This study showed that public relations practitioners would need to stimulate the target audience to interpersonal communication with their sexual partners, know each type of risk takers need different information from each other, and educate the target audience how to talk about this issue with their sexual partners, rather than educate them knowledge of AIDS or social norm of safe sex. / Department of Journalism

A subsurface flow constructed wetland was built at the Wastewater Treatment Plant in Muncie, Indiana, in May, 1995. In May, 1996, this wetland was divided into two equal cells and planted with Scirpus validus vahl (softstem bulrush). Samples were collected from July 30, 1996, through October 22, 1996. This study had two objectives. The first was to determine if harvesting the aboveground biomass of the Scirpus would affect the wetland's ability to remove nitrogen from the wastewater. The second objective of this study was to determine if harvesting the bulrush twice during a growing season would substantially increase the annual biomass production. Water was collected from four locations in each cell and analyzed for organic nitrogen, ammonical nitrogen, nitrate, and total nitrogen. The concentration of each nitrogen parameter was significantly reduced between the inlet and well 1 in each cell of the wetland. There were no significant reductions in nitrogen concentration in subsequent sampling locations. There were also no significant differences between the two wetland cells. / Department of Natural Resources and Environmental Management

A major goal when conducting worksite health promotion activities is to reach a high percentage of employees. Participation rates vary, especially between blue and white-collar workers. This study investigated perceived barriers to participation in both participants and non-participants, as identified by Support, Professional and Auxiliary Service employees (which include blue and white-collar) at Ball Memorial Hospital in Muncie Indiana. A questionnaire was sent through interoffice mail to a random sample of employees. It included five barrier categories: perceived physical barriers, lack of perceived self-efficacy, perceived psychological barriers, convenience factors and presence of social support. The categories were subjected to an F test and results in 3 of the 5 supported the research hypothesis that there would be a significant difference in the perceived participation barrier scores. For four of the five barrier categories the mean value was highest for Professional Service employees. / Fisher Institute for Wellness and Gerontology