In attached degree project I show suggestions which are relating with extending and more effective busienss activities, changes and extending of storage area, extending of communication activities, extending of selling of its own brand products, more effective trade routes of dealers, etc. Above suggestions should lead and existing company to the higher prosperity level and its stabilization at present competitive conditions relating with existing economic crisis.

This Diploma thesis processes construction of a retail centre in Orlová Town, considering technology, finance and time aspects. Attention is focused mainly on the building process of the main premise – the structure of retail centre. Significant part of this dissertation consists of the technology study specifying readiness, proceedings and consequences of particular operations. In following chapters the main machine, substance and human resources and theire employment in place and time will be defined. More precise technology methods for chosen processes as well as quality standards in assesment and evaluation plan will be provided together with risk adjustment and risk management. In addition the Technical Report for equipment used in construction site will be submited, completed with sketches of construction-site equipment for chosen building stages. Financial and time schedule based on the technical and economy indicators will be provided for the complex of Retail centre, followed by precise time schedule. The impact of increased noise level caused by construction process will be evaluated in acoustic study and revelant precautions will be proposed and their effectivity verified.

Consumer culture of social classes in terms of food purchasing and consumption habits Monika Novotná Abstract This work deals with historical and sociological view on the issue of grocery obtaining and consumption between the end of World War II to the present. Grocery obtaining and consumption is understood as a symbolic expression of social status in society. The work is divided into two parts. Theoretical-historical part examines how food consumption is linked to changes of social stratification. Research part of thesis builds on the theme of food consumption by examining the shopping habits in relation to social class. The main question of theoretical-historical part is whether and how food consumption, relates to social differentiation. Trend of convergence of differences in consumption and rate of consumption stratification of social classes are monitored in time series in two eras - the communist period and the period after 1989. For both periods, a secondary analysis of historical data on the consumption of specific types of food that aims to detect differences or similar trends between social classes. While in the period of communism different social strata tend to convergence their consumption, with the exception of the cooperative farmers, whose consumption is influenced by self-supplying, after...

The aim of the Master´s thesis is to design the prestressed floor construction of the shopping centre. The construction is supported by the columns with the maximal span dimensions 16,0*16,6 m. The design is made according to the VSL (VSL International Ltd.)slab system - post-tensioned slab prestressed by the unbonded system of 4 monostrand units. In the thesis there is also made a simplified design of the reinforced concrete floor construction supported with the bigger amount of the columns. It is made a comparison of the both types of the floor slabs and the evaluation of their advantages and disadvantages. The statical analysis and the calculation of the internal forces is assessed by the program Nexis 3.60.15 32.

This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.