Master's thesis "Marketing research during the development of the Black pelican shopping centre" deals with the use of marketing research in the preparatory and the operational phase of the project Black Pelican shopping centre. The shopping centre is to be completed in the downtown of the České Budějovice in 2011. Theoretical part of the thesis dealing with the basics of marketing research is followed by the marketing research analysis during the preoperational part of the project. In this analysis, particular emphasis is set on the methodology of the carried out studies and on the summary of the importance of the marketing research in the project of Black Pelican shopping centre.. Next part of the thesis deals with the importance of the marketing research since the opening of the commercial gallery Black Pelican. . Beside the specific research studies that are proposed in this part of the thesis and that should be implemented, their organizational backup is also described.

The aim of this final thesis is to evaluate the economic efficiency of the realisation of a shopping center project. We can devide this work into two parts. The first one is concerning the theoretical explanation of an investment project, its financial aspects and the criteria for evaluating its economic efficiency. The second part focuses on the evaluation of the Tilla shopping center project according to the previous theoretical description. This evaluation is made by the net present value, the index of rentanility and the internal rate of return. In addition to the previous criteria there are the financial stability and the economic value added calculated to obtain a global view of this investment project.

This master thesis entitled “The study of Logistics procurement with a view to Purchase” is aimed at reducing costs in relation to obtaining, storing and maintaining material resources. The first part of this thesis introduces the company's production program and material standards. After which the relating processes are analyzed and by using theoretical approaches, measures to ensure savings are then proposed. The final part offers a summary of the benefits of the proposed solutions.

The thesis is focused on consumer behavior in relation to electric vehicles. In the beginning, the issue of alternatively fuelled vehicle is briefly introduced, including the explanation how this product is supported by the European Union. The next part is devoted to the theoretical background applied in the work. After the theoretical part, there is the literature review followed by both, the qualitative and the quantitative investigation. The results obtained were compared with the results stemming from international research projects. In accordance with the Theory of Diffusion of Innovations, the participants of qualitative survey were labelled as innovators or early adopters, for whom technical knowledge is more important. But on the other hand, for later adopters, the interpersonal relationship is more important, as they can compensate the lack of technical knowledge this way. As follows from the results of qualitative survey, decision-making connected with the acquisition of electric vehicles is influenced by the overall awareness (or knowledge, experience), then by technical characteristics of the purchase together with economic factors and by the perceived expectations of other people. Most of participants have some knowledge about electric vehicles. They often mention barriers preventing...

This dissertation thesis focuses on the philosophical aspects of the relationship of Man toward the city. The main methods of the work are interpretation of texts connected with the city and a philosophically inspired analysis of the bond of Man with the city as a space and time constructed, inhabited and shared by humans, and with its experienced phenomena. First of all it presents the method by which the theme of the city has been dealt with by scholars from the field of philosophy and other social sciences. We find the theme of the city in the works of a whole range of philosophers: For example, it served J. A. Comenius as a symbol of human situation in life, Michel Foucault as a point of departure for his political-philosophical analysis of power, and Emmanuel Lévinas for his discourse on culpability, punishment and responsibility. In order to understand the phenomenon of the city, observations from sociologists, architects, town planners and historians of architecture are also important. Moreover, in their works it is possible to find overlaps into philosophical thought, for example Bernard Lepetit contributes to the theme of the temporality of the city with the concept of the "trace", whilst Jan Gehl, through his discourse on the perception of environment and the challenge of applying a human...

The Diploma thesis ,Selected aspects of the retail supplier-purchaser relations' defines British grocery retailing. It presents government bodies which regulate retail industry and important independent not-for-profit organizations which have a strong influence on the market situation. It introduces the reader into legislation which regulates supplier-purchaser relations, particularly the Supermarket Code of Practice and its revised version the Groceries Supply Code of Practice. The analytical part examines the British market at the macroeconomical level, outlines the grocery retailing structure, describes the supply chain, customer behaviour, points out certain pricing and product policy trends and presents subjects which are bonded by the provisions set out in the Groceries Supply Code of Practice. The findings on local market competition and barriers which prevent the entry by a competitor are of a high significance as well. Despite the introduction of legal regulation the supplier-purchaser relations remain unequal and unfair. The thesis proposes a forecast of possible future grocery market development in the United Kingdom.

The thesis deals with the application of green marketing, respectively Green behaviour of retail chains Tesco Stores, Penny Market and Kaufland Czech Republic in the territory of the regional city České Budějovice. The main aim is thus to determine whether these retail chains use green marketing and behaviour to what extent, based on the set of indicators and whether the customers of these chains reflect green marketing and behaviour in their purchasing decisions. The theoretical part is focused on definitions of basic and related concepts such as green marketing, green economy, customer purchasing behaviour and theoretical definitions of selected indicators of green behaviour. The practical part summarizes the information obtained from interviews with representatives of retail chains and analyse customer behaviour through a questionnaire survey. The main finding of the thesis is that although retail chains use green marketing, customer's purchasing decisions is not affected by this type of marketing. Customers prefer a price range and distance to stores from the residence or from the working place. The thesis also found that each chain has its clients, who have the same features of behaviour.

The main objective of this diploma thesis was to analyze the buying behaviour and attitudes of customers and then propose concrete measures for improvement. The first part of the work contains theoretical information. There are characterized basic terms such as consumer and buying behavior, purchase decision process, factors affecting the purchase decisions of consumers, individual types of buyers, marketing research, marketing research process and marketing research techniques. Second part is the practical part and contains information about next companies - FLOP JIH spol. s r.o., FLOSMAN a. s., and also about the retail unit Flop Diskont Mladá Vožice. This part also contains analysis of buing behaviour and attitudes of customers of this chosen unit. The analysis was made through a questionnaire survey.At the end of the work there are suggested any recommendations in several areas in which the retail unit has some potential to improve.

The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading, which is largely the domain of the younger generation already online.

The territory in question for the design of architectural study is located in the city of Brno-Zidenice, cadastral area of Zidenice, on the left (east) bank of the river Svitava, 2 km east of the historic core. An area of about 4.1 ha is bounded on the south Bubenickova street, on the east side is street Kopernikova, Lazaretni is on the north and on the west side is nameless street, which currently serves as a handler - connecting. The subject of this diploma thesis is the architectural study of the design of the urban spatial structure with intensive use of city urban area, designed in pre-diploma project, which preceded diploma thesis. The meaning this proposal is to achieve higher densities while maintaining quality of life and living environment. The shape of the object´s ground plan based on the area. The shape defined Bubenickova street from the south side and street Kopernikova defined the shape from the east side, which are themselves almost perpendicular. Also the shape is parallel with a very important point territory - the urban spa (architect B. Fuchs, 1931), which is adjacent to the proposed facility and the stresses their importance in terms of architecture. The spatial resolution respects the surrounding buildings. The aim is to release the most western part, which is defined for parking, urban public transportation, entrances to underground garages and green areas. Green area is also located in the northern part of the territory where it is created park with a water feature and tangled hiking trails. From the western and eastern parts of the object is tree-lined because the object is very the close to the surrounding streets. The object is for vehicular traffic completely closed and is only for pedestrians. But it also has a public plaza with green areas and water features for relaxation and wellbeing.