Diploma thesis analysis shopping behavior of consumers, which dependence on three bases of determinants that are specified by company Walmark PLC. Secondary goal is setting of conclusions and specifications of marketing recommendations, which are based on found informations.

The main purpose of this master thesis is to provide a comparison of consumer behaviour in given countries. In theoretical part, the definition of consumer behaviour is provided, followed by its key determinants along with characteristics of cultural background. Crucial focus though lies in the actual research, where I explore individual features of consumers in respective countries, all on the basis of an extensive online questionnaire. Subsequently, I evaluate the results of research and I try to interpret them mainly in cultural context.

This diploma thesis is concerned with a problem of strategic supplier relationship management in the context of a correct understanding of the strategic procurement function. The main goal of the thesis is to analyze Strategic procurement department and all activities related do its function. Identify the main differences between strategic and operational function within the enterprise purchasing. Below this paper the purchasing strategy and strategic supllier relationship management of the corporate portfolio of suppliers are discussed in detail. To solve assigned topic Czech and foreign literature and internal materials of the analyzed company was used. To achieve the basic objective of the work I used descriptive, literature search, analysis and synthesis. In the application part there are three case studies that discuss specific issues. Based on the data, it is possible to confirm that strategic procurement and developed strategic supplier relationship management brings many advantages and it can be considered as a form of competitive advange.

The aim of this thesis is to describe current trends in global retail, the current state of retail in Czech Republic and possible need of bringing innovation to the outburst of Millennials generation economic activity. Introduction is devoted to theoretical description of retail and its meaning. As part of the thesis, there is a significant part containing relations within the worldwide retail and also its current trends and development. Furthermore, part of the thesis is devoted to the development and ongoing evolution of retail in the Czech Republic. Theoretical definition in the third chapter deals with buying behavior as well as the factors which have an impact on it. Millennials are the bearers of the innovation need in the world retail sector. The thesis put emphasis on this generation essential features characteristic, as well as their purchasing behavior. Quantitative research includes evaluation of their behavior and attitudes on the czech market in relation to information about groceries and consumer goods, then to their use of technology (smartphones) in the buying process of groceries and consumer goods, and also evaluation and description of their specific attitudes to purchase behavior and different characteristic aspects resulting from global characteristics of Millennials.

Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.

Dissertation focuses on standardization processes of purchase in relation to the production of the company XYZ s.r.o. The dissertation has three parts. The first one is theoretical knowledge of the purchasing process and supplier selection. The second is about a description of the company and analysis of the current state in purchase. In the third part is proposed appropriate measure to improve the purchasing process and proposal for purchasing standards.

This master`s thesis focuses on suggestion of changes in the purchasing process in relation to supplier management. Served suggestion of changes in the purchasing structure to the satisfaction of the customer in term sof delivery dates, quality and cost. Analyzes the current state of purchasing process and suggest, based on critical points further steps to improve the situation of management contracts. Evaluates the theoretical approaches and implementation conditions with all the benefits.

This dissertation engages in the development of proposals for the improvement of retail networks. The goal is to propose changes in the strategy of regional retail networks, which should lead to an increase in its competitiveness. The proposed changes are based primarily on observations of selected stores, as the accuracy and functionality of internal processes can only be inspected in the retail units, which creates value for customers.

Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.

Diploma thesis analyzes and evaluates problems selecting a contractor for the Faculty of Chemistry VUT Brno for using fuzzy logic in MS Excel and MATLAB Mathworks Inc. The result will be a choice of one or more suppliers who meet pre-specified criteria and collide possible risks common to the activity of selecting a supplier to the minimum possible.