Tato diplomová práce se zabývá postoji českých spotřebitelů k Brand (Product) Placementu ve filmech a v televizi, tj. k umísťování značkových výrobků ve zmíněných médiích za účelem předání komerčního sdělení. Praktická část práce zkoumá postoje Českých spotřebitelů k této formě komunikace a jejich názory týkající se etičnosti a přijatelnosti Brand (Product) Placementu. V analytické části práce jsou sledovány rozdíly v názorech českých spotřebitelů vzhledem k individuálním odlišnostem, pohlaví respondentů a konkrétním umísťovaným produktovým kategoriím.

Thesis deals with the problematics of instruments and methods used in the selection procedure and the subsequent comparison of theory with practice in ČSOB. Emphasis is placed on the determination of the advantages and disadvantages of individual instruments and methods. A part of thesis is questionnaire survey on the satisfaction of employees with the overall process of selection procedure. Thesis consists of 7 chapters.

Řešenou součástí je část kanálu pro odpadové odstřižky tiskařského stroje. Relativně jednoduchá součást vhodná k výrobě tvářením za studena. Diplomová práce navrhuje zhotovení komponenty lisováním. Po shrnutí základních teorií dále navrhuje varianty výroby. Pro vybranou sestavuje technologický postup a navrhuje kroky tváření. Návazně odvozuje návrh konstrukce postupového nástroje. V neposlední řadě se věnuje ekonomickému vyhodnocení výroby, ročnímu výrobnímu množství a vypočítává bod zvratu pro dané řešení.

The thesis deals with the production concept of the bracket for fixing the drying frame. The component is made of 11 343 steel. The semi-finished product is galvanized sheet with 2 mm thickness. With regard to the required quality of the component and the yearly production quantity (40,000 pieces), a new production technology was chosen based on a literary study by means of conventional shearing in a tool, followed by bending on a press brake. For the selected technologies, technological calculations and a cutting tool were designed, which are dealt with in the drawing documentation. The work also includes technical-economic evalua-tion of the proposed production method.

The master´s thesis deals with drawing compound tool for production of stirrup. Stirrup is made from steel 17 240 and his thickness is 1,5 mm. The number of production is 400 000 pieces. After completion of constructional calculations was determined eccentric press LEN 40 C and was designed tool. The work is completed by drawing documentation of the compound tool. In the work is performed economic evaluation too. Present technology (blanking, bending) is compare here with new technology- compound tool. Compound tool is profitable, because time and money are saving.

The aim of this work is to design tools to the manipulator, unspecified metal-working machine. The proposal consists of a selection of the optimal design nodes and their functional calculations. The work also includes structural model in 3D view created in Autodesk Inventor 2010. All calculations and procedures are in accordance with current standards.

The project developed in the master's degree in M2-P, proposes a technology of hollow metal components DX53D+Z275N+NC with holes sheet metal forming. For batch production 225 000 units per year, on the basis of literary study problems of production of components there is designed a new way of producing components for progressive tools and it is compared with current production of simple tools. A progressive tool has 12 steps and combines them in cutting, drawing and extrusion. The tool is mounted in the hydraulic press KAISER KSTU2500 with a maximum force of 2500 kN. Simulations were performed for the campaign in the PAM-STAMP 2G 2011.

This dissertation in the engineering study of the Engineering technology deals with the proposal of the unit production technology of two pieces of the tool for cold forming of the material X 45 NiCrMo 4, standard W. Nr material number 1. 2767. The production is on the demand and is therefore trial, because the specified tool has not been till now fabricated. The thesis describes an analysis of manufactured components, as well as a description of the material used, a description of the available technologies that were used and a design of production technology. The production will include these methods: turning, grinding, electro erosive deepening and polishing.

The Masters thesis is focused on surface integrity at reaming with high productive reaming head MT3 made by HAM-FINAL. Theoretical part of thesis aims at analyse of the most frequently evalueted surface integrity parametrs and its possible influence on functional performance of machined components. Next theoretical parts are aimed at reaming process, reaming tools characteristics, detailed reaming head MT3 characteristics and its aplication in company Sauer Danfoss. The aim of experimetal part of thesis is surface integrity of holes reamed MT3 during its tool life evalation.

This master’s thesis deals with the design of a digital piano. This increasingly popular musical instrument offers possibilities not available in an acoustic piano (outputting sound into headphones, utilizing sample libraries, recording, use of sheet music in digital form and more). From technical standpoint, it attempts to closely mimic the qualities of traditional instruments, both in its tactile feedback and sound quality. The aim of this work was to design a solution which would starkly differentiate from the very conservative classical design without being overly extravagant. The main focus is therefore on aspects of visual appearance, with emphasis on ergonomics, and an outline of the technical solution.