This thesis deals with the general problems of management of service quality in gastronomy. The main aim is to formulate recommendations for three selected catering facilities from Brno using quality management tools. In the solution is used GAP model and SERVQUAL method to evaluate the quality of services and comparison of quality management tools such as corporate standards, HACCP, ISO standards and EFQM for the purposes of catering facilities. Enterprises are suggested recommendations for reducing quality GAPs. They are also determined the advantages, disadvantages and recommendations to modify SERVQUAL method.

Small and medium - sized enterprises play an important role in the economy of the European Union and the global economy as whole. The European Union offers many of the support programs for SMEs. This diploma thesis deals with the description and analysis of important EU support tools for SMEs in Czech Republic and Slovakia. The goal of the diploma thesis is to analyze these tools, impact on SMEs, analyze the participation of the Czech and Slovak SMEs within these programs, their interest, do statistics, compare the both states and based on above mentioned analysis and questionnaire survey on chosen sample of small and medium - sized enterprises, some recommendations for the Slovak and Czech SMEs are done and the conclusion about the situation in this sphere is determined.

This diploma thesis deals with forthcoming integrated instruments designed for 2014-2020 programming period and also with evaluation of the Integrated city development plan operation, as an integrated instrument used in 2007-2013 programming period. In theoretical part author focuses on basic prerequisites for using new integrated instru-ments, especially on the upcoming instrument Integrated territory development plan, as well as on major differences compared to the past programming period. In practical part of this thesis were determined methodical recommendations for the Integrated territory development plan, which are based on knowledge of the Integrated city development plan project processing analysis, so the proper and effective using of the European structural and investment funds could be assured in 2014-2020 programming period.

This thesis wants to capture the circumstances of creation of compositions for an initial period of two organists. It also wants to bring a summary of tracks for two players (both on one and on two instruments) as evidence of the interests of composers in this field, as well as some assistance for those wishing to those compositions. Thesis is divided into the following chapters: The first chapter gives a brief overview of the history of European music with respect to the period when at least sporadically appeared songs for two organists. The second chapter gives a brief insight into the history of the organ, their origin and evolution over the period music. Chapter three discusses the parallel development of other keyboard instruments, especially the piano and harpsichord, since a long time the musical literature for organ and these instruments are virtually identical. In the fourth chapter describes the development of chamber music and following the fifth chapter provides an overview of the development of four-handed play keyboards. Chapter Six brings a short treatise on the development works for two organists and seventh identifies specific problems in the actual interpretation. In the eighth chapter we follow compositional work of selected tracks and the ninth is of a similar nature. It is given to me the most important compositions for two players, six concerts P. Antonio Soler. The most important contribution of this work is the tenth chapter. It is the complete list of compositions organ duets.

This master's thesis deals with online marketing tools of the chosen company Makro Cash & Carry ČR. The aim of this thesis is to analyse the current online marketing tools, to point out the weak points and to propose recommendations leading to more effective internet marketing. The theoretical part focuses on online marketing as itself, from search engine optimisation to PPC advertising systems. Importance is also placed on new trends in online marketing, such as social networking and other forms of sales promotion. Final chapter is dedicated to measurability of results from analytical tools for tracking campaigns. The practical part analyses the online marketing tools of the chosen company and submit recommendations from it.

The diploma thesis is focused on the employee adaptation process in selected company, Plzeňský Prazdroj Inc. The theoretical section of the diploma thesis provides the knowledge gained from the study of professional literature. The theoretical part particularly reflects the insights concerning HR work, HR management and employee adaptation. The practical part describes the adaptation process of new employees in the Prazdroj brewery. The main objective of this diploma thesis is to evaluate the adaptation process of new employees in Prazdroj brewery on the basis of empirical research. The data needed to meet the objectives were gained from internal documents of the company Plzeňský Prazdroj, a. s., through interviews with an employee of the HR department and through implementation of the questionnaire survey. In the final part of the diploma thesis the results of this survey were used to set up a proposal that aims at improving the effectiveness and the current state of the adaptation process in the Prazdroj brewery.

The thesis Staff adaptation in selected company focuses on personnel actions of new employee adaptation. It is very important to employ in a company skilled, motivated and loyal employers therefore it is necessary to have a sophisticated and effective system of adaptation that helps. Adaptatiton facilitates it. The main aim of this is to analyze and evaluate the process of adaptation of new employees of XYZ, s.r.o.. This is fictious name of company, which engage in the manufacture, distribution and own development of detergents. The thesis is divided into two parts, theoretical and practical. The theoretical part is focuses the literature review discusses the importance of personal work in the company, human resource management and adaptation process of new employees. The practical part contains history and characteristics of XYZ, s.r.o. and the current description of the process of adaptation in the company. This is followed by an assessment of the adaptation process, which is based on a survey with the employees. In the end, there were recommended improvements in the adaptation process in the company.

The thesis is focused on issue of monetary policy of the Czech National Bank and on application of its tools. The first part is devoted to explaining basic concepts related to the Czech National Bank and to defening its role in the banking system. The descriptive part is also dedicated to explanation of the role of monetary policy and the essence of the individual instruments of this policy. The practical part of the thesis deals with the usage of direct and indirect instruments of monetary policy, which affect not only the banking sector in the Czech Republic, but also the other economic indicators such as GDP growth, interest rate, then the discount, lombard and repo rate. All these aspects are important not only for residents of the Czech Republic, but also for potential foreign investors and business partners, for which serve as a measure of economic development of state.

The thesis Analysis and optimization of a functioning e-shop in the theoretical part describes the general prerequisites for successful internet marketing and possible ways to analyze important data. The practical part is an analysis of e-shop Company Oxalis dessous. The analysis is performed after the marketing, operational and in terms of the method of providing information. On the basis of the chosen strategy, this aims to improve important parameters of internet commerce. Specifically are traffic, conversions, keyword positions in the search engines and breadth of link portfolio. The chosen strategy is its realization is subjected to analysis using analytical and measuring tools to examine its effectiveness. From the theoretical foundations verified in practical part is based on the draft final recommendations, which can be used for online stores selling the goods

The diploma thesis entitled "Active Employment Policy in the Selected Region after Establishment of the Independent Czech Republic" is divided into several thematic parts, which gradually introduce the issues of an active employment policy. The introductory parts of the diploma thesis deal with the general term "unemployment", the consequences of unemployment, and the gradual development of government intervention for unemployed people. Among the essential components of the diploma thesis are the legislative and institutional solutions for unemployment, together with the characteristics of individual instruments of the active employment policy, which have gradually developed over time with regard to their necessity in the solving of unemployment issues. The thesis gives a very detailed description of the use of instruments of the active employment policy in the Prague region, which is specific from this perspective in comparison with the other regions of the Czech Republic. The most frequent problems connected with the application of particular instruments of the active employment policy are described, together with suggestions for possible improvements to their use and channelling.