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The paper has two objectives: on the one hand, it intends to examine the rhetorical process that constituted the displacement of the contents of "integration" in Swedish politics between the years 1997-2015 - the years that the Swedish government had an integration ministerial post - and on the other hand, it will from this find out how this affected the perception of integration policy "us" and "them". The mainly empirical material is government explanations and yearbooks. To analyze empirical data, a post structural discourse approach by Laclau and Mouffe is used. The paper concludes that there has been a shift in the concept of "integration" from being a metaphor for diversity, “mångfald” to a metaphor for a white normativity, “vithetsnorm”. The Swedish "us" has thus gone from diversity to a more ideological "norm criticism".