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1	THE RUSTED STEEL THAT BINDS: HOW CRAFT PRODUCERS FORM NEOLOCAL ECONOMIES IN PITTSBURGH, PA Baker, Kevin 26 July 2019 (has links) No description available. Geography Neolocalism Path dependency Cluster Local Economies Craft Pittsburgh
2	Neolokalism och social terroir i branding av svensk hantverksöl : Lokal förankring i varumärkesbyggande / Neolocalism and Social Terroir in the Branding of Swedish Craft Beer : Local anchorage in Branding Helgesson, Viktor January 2024 (has links) This essay aims to explore the use of neolocalism and social terroir by small-scale, independent breweries in Sweden. This will be achieved through a collection of quantitative data, semiotic analysis and discourse analysis of a selection of beer labels from breweries located in Skåne. A total of 22 beer labels are analysed through quantitative analysis and four are further analysed through semiotic- and discourse analysis. The results show that neolocalism and social terroir is used by a few of the researched breweries. These breweries use graphic elements such as images, product names and text with a local, historical and cultural connection in order to appeal to their targeted market. craft beer graphic design label design neolocalism semiotic analysis social terroir swedish breweries Media and Communications Medie- och kommunikationsvetenskap