The main aim of this work is design methodology for the selection of subject - service provider of virtual operator in the Czech Republic and applied methodology on several subjects. Another aim is to analyze the situation in the mobile telecommunications markets in the world, especially from the perspective of MVNO. The last objective is a detailed characterization of conditions and the state of the mobile telecommunications market in the Czech Republic The second chapter describes the entities of mobile telecommunications market with a detailed focus on MVNO. The third chapter describes the critical factors that determine success MVNO. Later in thesis I analyze the mobile virtual network operator in the world and focuses on the Czech telecommunications market. In the final phase of thesis is I design methodology for selecting potential operator - the operator a virtual mobile operator in the Czech Republic, along with the application of the methodology on several subjects and verification. The benefit of this work is proposed methodology and its application for companies that are interested in entering the Czech telecommunications market through mobile virtual operator and companies that offer foundation and the know-how to potential operators of mobile virtual network operator. A side benefit of this work is a comprehensive look at the principle of operation of mobile virtual network operators in telecommunications.

Abstract Mobile phone is one essential communication product to most Taiwanese nowadays. As the market approaching its full capacity, service providers are now facing more competitions than ever. Some much lower profit and decreasing number of users can also be expected. Hence all the telecommunication service providers are trying to increase their revenue through providing mobile digital services to compensate the decreasing revenue from voice sector. To be more precisely, telecommunication service providers are not solely telecomm operators after the integration with mobile data transfer. Mobile phone system is also changing from telecommunication system to a multifunctional mobile communication system. 3G (The 3rd Generation Mobile System) is the solution that meets new mobile communication requirements. The system is based in a new technology of wireless communication with a very high speed access to the Internet services. Mobility is the basic requirement of mobile networking service, the 3G system is enhancing the capability of mobile communication that allows us accessing the Internet, enjoying the multimedia entertainment, inquiring information, and doing mobile business anywhere. 3G is also giving the mobility to modern business activities. For instance, users can now accessing data, sharing interactive application software, and attending video conference through Internet and Intranet services. While users can now performing all these activities in anytime and place, the service boundaries between telecommunication, information, media, and entertainment will disappear. All these services will now be integrated, current fixed services will soon turn into mobile. We can watch video clips and receiving emails in the same time, also play on-line games with friends in any different corner around the world. From 9.6Kbps to 2Mbps, the data transmission speed of 3G system is 40 times faster than GSM system. It may now take 2 minutes to send a multimedia message with a photo and voice attachment, but in the future 3G system, it will be done within 5 minutes. Nonetheless, the 3G system is not only providing high speed data transfer services, but also the convenience of accessing data. The core technology of 3G is packed Internet Protocol which allows users to get wired anytime. Emails can easily be downloaded to the mobile phone handset too. Just press one button, employees can easily get connected with their company. Service providers will charge only when the users are retrieving data from the Internet, otherwise all services are free. The application of wireless services will be extended in the future. The needs of interaction between consumers and mobile equipment, also between one equipment and another will continue increasing. These interactions include system failure noticing, new order placing, or data transmitting. In addition to the telecommunication operators, businesses can also take good advantages of 3G to develop new applications. 3G will be a part of our life in the future. The licenses of 3G operators have already been issued in February 2002. How firms can develop one successful business model of mobile strategy has already become the critical issue for these operators. This research is focusing on the reactions of telecommunication market after the introduction of 3G services. The research topics include exploring the technical problems of 3G system, analyzing the impact of current GPRS, i-mode, MMS, WLAN, PHS to the 3G system, also examining the attitudes of different governments in launching the 3G system in the global market. A conclusion remark will be made with the analysis of current operations of services providers and the future trend of the market.

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The aim of this thesis is to provide an overview of the rights and obligations of mobile virtual network operators in the Czech Republic and the corresponding rights and obligations of mobile network operators. The first part of the paper looks at electronic communications in general. It begins with a description of the development of European Union electronic communications legislation, the currently valid Electronic Communications Act and its relation to the Code of Administrative Procedure. The paper then presents the legal regulation of administrative supervision, competition law, public consultation procedure, notification procedure and the procedural regulation of adopting a measure of general nature. The authority and the organization of the Czech Telecommunication Office (CTO) and a classification of the business models used by mobile virtual network operators is then detailed. The second part of the text addresses legal rules directly governing mobile virtual operators, commencing with the legal prerequisites for the provision of electronic communications services and a notification of intention to commence the provision of these services. A thorough exploration of the legal regulation of the access and interconnection and reference offers based upon this regulation is then included. The paper...

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This master thesis deals with efficiency assessment of shop network of a leading Mobile Network Operator, by which it utilizes an innovative approach called Data Envelopment Analysis (DEA). The following three areas are in main focus of this thesis: advantages of DEA modelling compared to common approaches to Decision Making Units efficiency assessment and extensive summary of majority of DEA models, which are relevant for solving the given problem; followed by a comprehensive model of efficiency assessment of shop network of a Mobile Network Operator, which is unique to this thesis from both theoretical and practical standpoints; and last but not least a detailed analysis of the shop network including recommendations.

The aim of this thesis is to analyse the mobile virtual operator market in the Czech Republic, regarding its development compared to abroad, and to identify the opportunities and threats in the Czech market. The first chapture describes the global development and future trends. The second chapter characterizes the development of Czech market of mobile services and important events preceding the entry of virtual operators. The third chapter focuses on analysis of Czech market compared to British, the mobile virtual operators are segmented and evaluated based on the potential for future success in the market. The opportunities and threats are identified through own qualitative research using the technique of focus group.

The primary objective of the master's thesis is to identify and to characterize following action steps, which lead to establish a virtual network operator as a new start-up company. Firstly, a virtual operator is characterized from a technical point of view and as an innovation. Czech telecommunication market is compared to foreign markets by its price level. The power of market competitors was described and market gaps were identified. A project founding a virtual network operator was made to support the main objective of the thesis. General action steps were identified and commented after the project part of the thesis.

The main goal of this thesis is to compare the quality of customer service between the Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) on the Czech mobile telecommunication market. The mystery shopping method is used as the source of data for the comparative analysis.

Sammanfattning Ämnesfördjupande arbete inom marknadsföring, Ekonomihögskolan vid Linnéuniversitetet Civilekonomprogrammet, 4FE03E, VT 2011. Författare: David Broo Handledare: Sarah Philipson Titel: Mobiltelefoni – en djungel för konsumenterna. Vilka faktorer påverkar deras val av mobiloperatör? Syfte: Uppsatsens syfte är att undersöka vilka faktorer som påverkar de svenska konsumenternas val av mobiloperatör. Ett delsyfte är att undersöka vad som påverkar deras lojalitet till sin operatör. Frågeställning: Vilka faktorer påverkar de svenska konsumenternas val av mobiloperatör? Metod: Det teoretiska materialet består av litteratur och vetenskapliga artiklar. Den empiriska delen genomfördes med hjälp av två fokusgrupper med totalt 20 studenter från Linnéuniversitetet i Växjö samt genom diverse hemsidor, branschpress och facktidningar. Slutsats: Trygghet, täckning och pris är viktiga faktorer i konsumenternas val av operatör. Det verkar dock som om operatörerna inte differentierar sig i tillräcklig utsträckning. Etiska värden, frihet och flexibilitet är faktorer som skulle kunna bidra till en tydligare differentiering av operatörernas varumärken. I dagsläget är konsumenterna lojala till sin operatör då de inte anser det vara lönt att byta. De uppfattar istället branschen som "en djungel" och är därför lojala till sin operatör. Nyckelord: Varumärke, konsumenter, lojalitet, mobiloperatör, konsumentbeteende / Abstract This is a master thesis within the field of marketing written at the Economic institution on the Linnaeus University in Växjö, 4FE03E, spring 2011. Author: David Broo Tutor: Sarah Philipson Title: Mobile telephony – a jungle for the consumers. Which factors affect the choice of mobile network operator? Purpose: Purpose of this essay is to explore which factors that affect the Swedish consumer’s choice of mobile network operator. A part of the purpose is also to explore which factors that affect the loyalty to their mobile network operator. Research question: Which factors affect the Swedish consumer’s choice of mobile network operator? Method: The theoretical material consists of literature and scientific articles. The empirical part was conducted by four focus groups with a total of 20 students from Linnaeus University in Växjö, and from electronic sources, various trade press and journals. Conclusion: Safety, coverage and price are key factors in consumer’s selection of mobile network operator. It seems that the mobile network operators do not differentiate themselves sufficiently. Ethical values, freedom and flexibility are factors that could contribute to a clearer differentiation of the brands of the mobile network operators. Currently consumers are loyal to their mobile network operator because of they do not consider it worthwhile to change. They are instead seeing the industry as "a jungle" and are therefore loyal. Keywords: Brand name, consumer’s, loyalty, mobile network operator, consumer behavior