This thesis aims to contribute in the field of exchange rate determination. Firstly, it sums results of previous studies (theoretical as well as empirical ones). Consequently, it investigates two approaches to exchange rate determination, and compares their theoretical and empirical performance. Firstly, monetary model is introduced, and secondly 'news' model is presented. Since 'news' model incorporates rational expectations and considers interest rate endogenous, it is expected to give better results in comparison with monetary model. Six exchange rates were chosen for the empirical analysis. They are analyzed in period July 2000 -- June 2012. As expected, 'news' model outperforms monetary model. However, since the volatility of exchange rate is much bigger in reality than both of the models are able to explain, neither of the models can be considered as satisfactory. It is the same result which has been presented in older studies that investigated these models.

The main objective of master thesis is to analyse the selection of negative stories in TV news of chosen commercial TV broadcaster with a focus on the relationship between negative stories and the impact of advertisement. At the beginning, the theoretical analysis devotes to mass media and matters related to audience, the media influence, and historical development of views on media content. After that, the next part is dedicated to TV news. The research has been based on the analysis of documents, in-depth interviews and the analysis of previous study. They have helped to find the answers on the problematic questions that are to find in the last overview chapter. The master thesis provides one of possible views on TV news of commercial TV broadcaster and can lead to thinking about the influence of negative news on advertiser in the commercial break.

The diploma thesis entitled "Image of President Donald Trump in the Czech News Agency" closely examines how the Czech News Agency provided information to the Czech readers about the 45th President of the United States, Donald Trump whose time in office (January 20 2017 until January 20 2021) brought a number of changes and controversies. One of the most notable one to mention are the US withdrawal from The Paris Climate Agreement or the accusation that the Republican president secretly cooperated with Russia before a unanticipated victory in 2016 elections. The research of Trump's media image in the public agency CTK is based on quantitative analysis of topics as well as a qualitative approach to evaluating the tonality of each individual article.

Paywalls have quickly become a large part of the media industry and are constantly evolving. Most news media today use a form of paywall to be able to earn revenue off their content. In this study we have made a qualitative text analysis where we compared themes between COVID-19 articles behind paywalls and articles which are free to read on Aftonbladet and Expressen. By using theories concerning news value, news selection and media logic, we were able to examine what kind of themes we could find in the articles placed behind paywalls and compare that to the articles that is free to read.   The results showed that there were more differences than similarities between the content that is placed behind paywalls and the content that is free to read on Aftonbladet and Expressen. When the articles were free to read, they frequently had content that focused on the simplification of information from the authorities, calming articles where experts are not worried and articles about the individuals and their role in a crisis. For the articles that were placed behind paywalls, clickbait captions were more frequently used, probably because of a financial aspect. Most of the articles that were placed behind paywalls had a negative tone where words such as death, panic and worry were involved. According to this result, we came to the conclusion that the articles in the analyzed online newspapers have two different media logics: one for the news that is placed behind paywalls and one for the news that is free to read.

Nachrichtensendungen für Kinder sind im Rahmen der politischen Sozialisation bedeutsam und sehen sich mit verschiedenen Anforderungen konfrontiert. In der vorliegenden Studie unterziehen die Autorinnen die deutsche Kindernachrichtensendung Logo! und die britische Kindernachrichtensendung Newsround einem inhaltsanalytischen Qualitätsvergleich. Dazu leiten sie Qualitätskriterien aus normativen, inhaltlichen sowie formalen Beurteilungskriterien aus Rezipienten-, Produzenten- sowie aus wissenschaftlicher Sicht ab, die sie für Aussagen über die Aufbereitung und Eignung dieser Kindernachrichtenprogramme heranziehen. Die Ergebnisse dieser tiefgründigen Analyse bieten detaillierten Aufschluss über Gemeinsamkeiten und Unterschiede der untersuchten Sendungen und ermöglichen so eine differenzierte Betrachtung der Frage danach, was die Qualität von Kindernachrichtensendungen – auch unter interkulturellen Gesichtspunkten – ausmacht. / TV News programs for children, within the context of political socialization, are not only hugely important but are also being faced with constant challenges. The following study focuses on Germany’s Logo! and Britain’s Newsround, two of the larger scale television news programs on offer for children. The study offers ananalytical, quality comparison of the two shows. It looks both at the quality criteria of normative, context-related and formal assessment criteria, whilst exploring the perspective of the recipient, the producer and more scientific approaches. The study concludes with an analysis of the format preparation of the two shows and analyses their respective suitability for children. The study offers a profound insight into the similarities and differences between these two broadcasts and considers how we can attempt to measure the quality of children’s news programs.

This study aims to, against the background of the change in viewership figures, identify the factors that explain SVT Neuter’s increasing popularity within the age group young adults during the corona pandemic in the spring of 2020. The study wishes to receive answers to the questions: How do the interviewed young adults reason about their own media use and use of SVT Nyheter during the corona pandemic? And how do the interviewed young adults reason about increases/decreases in their own consumption of news based on the changed needs that have arisen as a result of the corona pandemic? The framework of uses and gratifications are taken into concern when analysing the results of this study.  Four participants, within the study selection group, were placed in a focus group to be interviewed and discuss with each other. Where the participants consisted of people with different genders and background, however with a common daily news consumption. One participant, with responsibility for SVT´s newsroom, was also interviewed after the focus group, to get an insight from the inside of SVT and as a compliment to the answers from the focus group. The analyse method is qualitative in order to find codes, define themes with the purpose to find patterns.  The conclusion of the findings is that need-satisfying factors were those, based on the results and gratifications, that affected the use of SVT Nyheter most within the focus group. The main theme, and finding, is the media use of the interviewed young adultsˈ during the pandemic. Where the influence of the media structure and individual factors such as housing situation has been important for news consumptions and the choice of media. Within the focus group, all participants agreed that the use of news mostly took place on digital and social media platforms, including news from SVT. This study is relevant as it examines a phenomenon during an ongoing crisis, where research is lacking, and may also enable today´s media society to gain an understanding of why young adultsˈ increased their use of SVT Nyheter during the pandemic. This is to understand young adults need for news for further research.

This study is designed to gain an understanding of the reality creation process in digital news media. By looking into the case of the Trump-Ukraine scandal the way how the 2 major US online news platforms CNN and FoxNews discursively construct reality for their audiences is examined. Within this analysis a qualitative framework is used, by applying a multi-method approach, consisting of a multimodal-discourse analysis and a critical discourse analysis. In the increasingly polarized and fragmented US society, explanations are needed for why people are having fundamentally different understandings of the current political events. A quite reasonable amount of research has been conducted in this field. However, the media studies are currently lacking profound explanations in the field of digital news. This project offers relevant findings of how the analyzed publications construct the events around an important and controversial topic through their online news coverage.  Interestingly, this project shows that the news coverage about the Trump-Ukraine scandal in both channels differs decisively in terms of its journalistic style and contextual meaning. FoxNews uses direct quotations to hand over the narration to the political actors involved in the political process. In that way, FoxNews functions as the opinion creation machine for conservative worldviews and presents a Trump-favorable version of the events. On the other hand, CNN injects its news coverage with emotionalizing elements and creates through that a very Trump-critical and partly prejudiced news reporting, focusing more on the sensational value of the story rather than on sole information.  Important to mention is that this research offers limited explanations to the problematic nature of the issue since digital news embodies a decisive factor in the opinion creation process but is one factor out of many. Therefore, more research is needed to fully elaborate on the digital news environment and its impacts on society.

Access to news supports the development of democratic societies. News can promote sustainable community development and encourage healthy social, political, and economic engagement. Mobile news services (MNSs) are one means to reach out to citizens to share news and provide citizens with a forum to review and voice their opinion. However, the extant of research related to technology adoption of MNSs is limited. Therefore, the purpose of this study is to propose a framework which articulates factors influencing the adoption of MNSs particularly by the citizens of South Africa. A review of the literature on MNSs and technology adoption helped to identify potential factors that could influence adoption. This study considers existing theoretical evidence and provides new empirical evidence, to extend current theoretical understanding. Mixed methods research supported the identification of influencing factors and relationships which support the adoption of MNSs. The resultant MNS adoption model offers new insights into the personal and social factors, attributes of adopters and attributes of MNSs influencing adoption of MNSs. The model included influencing factors such as social concerns, psychological drivers, motivators, trust sensitivities for accessing information, relative advantage and value, observability, usability, portability, immediacy, compatibility, and facilitating conditions. The identified relationships between the individual factors introduced a new perspective to the prior models of technology adoption, by highlighting connections between the social environment, the adopter, and MNSs. A pragmatic approach and statistical analysis of the data validated the relationships, and the model. The decision to adopt was found to be directly affected by sixteen interlinked factors. The findings are important to mobile service providers, designers, and developers, in their endeavour to satisfy their consumer’s needs and desires.

The diploma thesis deals with the origin and adaptation of the concept of CNN Prima NEWS on the Czech market and its possible hybridization. The expansion of global media corporations is a phenomenon of the 20th century that affects persisted till present. The television companies set up centers, branches or, through the sale of licenses, reach its audience through localized television stations. This thesis approaches the theory of globalization with a focus on the concepts of global culture, glocalization and hybridization. With standardization of successful patterns the companys strengthen the its positions in the global market, expand their influence and, last but not least, it is a profitable prosperous activity that does not require high costs. The thesis captures the arrival of the licensing concept of a global television station on Czech media market. The thesis develops connection of the global news brand CNN with Czech commercial television. These connections and deviations are elaborated and compared on the basis of three confrontable areas. At the same time, it is evaluated what creates this concept and what are its possible forms of hybridization.

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