Goal of diploma thesis is to develop set of metrics for Internet Mall, a.s. company, carrying business in online shopping. Secondary goal is practical demonstration of Business Intelligence (BI) analysis on selected metrics. Balanced scorecard (BSC), strategic planning and management system, was selected as a framework for model of metrics. Basic concept of BSC was upgraded by an e-commerce extension. These extensions appear to be mostly inspiration. Main sources of information were consultations with company`s representatives. Developing process for model of metric consist of several steps: 1. Definition of mission, vision and strategy 2. Creating strategic objectives for each BSC perspective 3. Defining connections among objectives in explicit cause-and-effect relationship 4. Assigning each objective one or more indicators 5. Accomplished Model of metrics 6. Practical demonstration of BI analysis on selected metrics Goal of practice part was fulfilled by simple implementation of BI analysis, using three selected metrics. The aim was on introducing analytics reports for management and explaining their features and benefits. Contribution of whole effort is in increasing of quality of decision making process (carrying by head executives) supported by analytics reports.

Okomentován vývoj české ekonomiky v letech 1990 - 2007. Rozčlenění do období podle vývoje hospodářství. Transformační recese z let 1990 - 1992, období hospodářského růstu 1993 - 1996, opětovná recese 1997 - 1999, dlouhé období hospodářského růstu 2000 -2007. Hodnoceno na základě makroekonomických ukazatelů - hdp, inflace, nezaměstnanost, zahraniční obchod. Vliv transformační strategie a na současný stav české ekonomiky.

Today there is a great interest in the strategic markets or priority markets in the world. The list includes such countries as Brazil, China, Egypt, India, Kazakhstan, Mexico, Russia, Serbia, Turkey, Ukraine, USA, Vietnam. World find them priority because they hide a great potential and dispose of large amount of wealth, important for the future prosperous development of the whole world. It is clear that other economies that are not in the list, try to establish business relations with these countries and strengthen their positions on their markets. All BRIC countries are currently considered as the priority markets. In my work I tried to describe the current situation in the development of bilateral trade relations between the Czech republic and the BRIC countries. BRIC (Brazil, Russia, India, China) - a young forum of strengthening dialogue and cooperation with major countries among the dynamically developing countries, whose role in the global economy and politics is constantly increasing. During the last decade the BRIC countries became the "locomotive" of economic development in the world. Approximately 50% of world GDP growth in 2010, including the period after the crisis, was produced by BRIC countries. The Czech Republic is a relatively small economy, for which penetration to international trade plays an important role, and therefore for Czech exporters should BRIC markets become in the near term the main object of concentration.

The objective of this thesis is to propose an optimal mix of shops at Ruzyně airport and ways of improving the comunication strategy towards customers of the airport's shops. The theoretical part outlines the comunication theories and specifications of Travel retailing at the airports. The practical part contains a situational analysis of the comunication at Ruzyně airport including analysis of the airport's shops. This is followed by inquiries using questionnaires passed on to a selected target group, by an external analysis of other world's airports and by a sumarizing SWOT analysis. Based on this research, recomendations to Letiště Ruzyně on how to structure the mix of airpoirt's shops and on how to make the comunication with the airport's customers are suggested.

The theme of this thesis is to create a business plan for emerging e-business with computer games. The work is divided into two parts - theoretical and practical, each of these chapters are divided into several subchapters. The aim of the thesis is to create a quality business plan for the establishment of e-business with computer games, so that was subsequently feasible in practice. The practical part will therefore deal mainly with drawing up a business plan, which should help to identify a person close to limit the potential risks and threats that may occur in the early days of business in internet trading.

1 6. Abstract Presented thesis is divided into two main sections containing subsections. One of the main purposes of this thesis is to discuss income of entrepreneurs, natural persons and natural persons with further income from other kind of self-employment. The first part focuses mainly on describing the tax itself and centres on individual components of tax, which are the subjects to tax, tax base, tax rate and tax due date while the most detailed description is given to the subjects to tax which is income of entrepreneurs according to the Act No. 586/1992 Coll., Income Tax Act, Agricultural Income Tax Act, Entrepreneurial Income Tax Act and Tax Act involving income from further self- employment such as income of lawyers, accountants, tax consultants, auditors, dentists and notaries and income of partners owing incorporation or limited company. In addition, the income from further self-employment as a income from copyrights and rights connected to this including income from publishing, copying of literal pieces, providing industrial or intellectual property, income from independent occupation which is neither trade nor business under the special regulation, income of experts, interpreters, team contract agents, arbitrators, insolvency administrators including income from the activity of the preliminary...

Human activities have largely impacted the environment and its biota to the extent that biodiversity declines can be seen worldwide. Biological invasions significantly contribute to these processes. Slovakia is a rapidly developing country stretching along the northern parts of the Pannonian basin and western Carpathian Mountains. Geological characteristics predetermine its extraordinarily high species richness thanks to largely preserved regions and habitats of high biological and conservational value. As a result, a strong population of the stone crayfish occurs in the western part of the country, while there is a countrywide distribution of the noble crayfish. On the contrary, the country's narrow-clawed crayfish is on the edge of extinction. The main reason behind the decline of this species is the expansion of the non-indigenous crayfish species transmitting the crayfish plague pathogen. Although sites of the stone and the noble crayfish occur in the upper parts of the river basins, there is a high risk of crayfish plague outbreaks, since the established spiny-cheek crayfish population are confirmed chronic carriers of the causative agent. Aquarist trade is increasingly recognized as an important pathway for the non-indigenous species introductions, out of which some may establish and become invasive. Freshwater crayfish, shrimp and crab species were recorded in the aquarist trade in Slovakia, counting altogether 26 different species. The marbled crayfish was one of the most frequently traded species. We identified several new sites of the marbled crayfish occurrence with established reproducing populations in very close vicinity of major rivers in the country. One of the newly identified flourishing spiny-cheek crayfish populations is located close behind a bank with a pumping station, i.e. critically close to a sidearm of the Danube River, with a confirmed crayfish plague infection. Marbled crayfish can become a crayfish plague carrier acquiring the pathogen from the infected spiny-cheek population in the Danube and rapidly spreading the disease along the river, thereby endangering the remaining populations of the narrow-clawed crayfish. More sites with the marbled crayfish are expected to occur in the country. Given their parthenogenetic reproduction, theoretically, a single individual is sufficient to establish a new sustaining population. Considering the high availability of the marbled crayfish in the pet trade industry and the rising numbers of established populations in the wild, research clarifying its potential impacts on the invaded ecosystems was warranted. We provide the first study investigating the trophic position and food preferences of the marbled crayfish in its well-established populations. Based on carbon 13C and nitrogen 15N stable isotopes analysis marbled crayfish were identified in the middle of the trophic chain with polyphagic diets. Marbled crayfish were found to utilize algae, allochthonous and autochthonous detritus, zoobenthos and macrophytes, thus being a strong competitor to a wide scale of organisms depended on the same food sources. The marbled crayfish transmit the energy from the bottom of the trophic pyramid to higher trophic levels as it was found to be a prey for top fish predators. This species can form dense populations and become a dominant component of the benthic fauna, thus affecting the entire invaded ecosystem. Its trophic niche width confirms high plasticity of the species, sustaining its populations in a wide range of different habitats. The marbled crayfish is thus a highly adaptable invader that can threaten not only the indigenous crayfish species by means of competition and the spread of crayfish plague, but also entire freshwater ecosystems and their biota.

The name of the thesis is E-commerce in small and medium enterprises. For its needs were gathered primary and secondary data. For the thesis were set targets and hypothese, which were met a target and answered with the aid of these data. Primary data were very important for the literature search and the comparison of e-commerce in the Czech republic and the other countries, mostly in EU, data for the comparing were gathered from Eurostat and another specialized institutions. The most important data source was the questionnaire research different bussines entities in the Czech republic. Questions were focused on the past, present and future and gave answer on the development in the past and the posibility of future trends in this branch. Primary data from the questionnaire research were also used for the practical aplication of e-commerce, when was the prospectus of a new internet store created , which will sell golden and silver coins.

The aim of the diploma thesis is to identify the key risk factors in the process of internationalization of small and medium-sized enterprises, thus the process of penetrating into the Chinese market. The thesis includes analysis of the current state in the Chinese market, complemented by a survey. Based on the results of the research, key risks and barriers influencing Czech SMEs in entering the Chinese market were identified. Also measures to these risks and the typical barriers were proposed to help businesses eliminate them.

The aim of this study is identification of the macroeconomic indicators, which have an influence on the Czech export to the states of the European Union, namely to Slovakia, Germany and Poland in the years 1999-2013. The partial aim is confirmation or rejection of the fact, that the economic growth in these states has an influence on the Czech export. The analysis is made due to multiple regression models for every state. This study is also focused on the economic crisis in the years 2008-2009 and the influence on the Czech export. Recommendations and suggestions are mentioned in the end of this study.