The aim of this thesis was to analyze the use of multichannel retailing in Globus hypermarket in České Budějovice. Dispensation was done according to Levy and Weitz (2009) into three main channels {--} retail store, catalogue and the internet which were supplemented by some components of the communication mix. On the basis of the case studies and marketing situation analysis of Globus hypermarket in České Budějovice some measures were proposed to improve the competitive position of this company by the use of multichannel retailing. Partial proposals were devided by particular channels. One of them was also economically evaluate.

The goal of the diploma thesis is to determine the current position of the Fair Trade concept in the framework of social responsibility within the European context, to find out strengths and weaknesses, evaluate them, and make the recommendations for the future development and improvement of the European social responsibility with regard to the Fair Trade, as one of the visible activity belonging to the social responsibility approach. The theoretical part focuses on introducing of basic principles of social responsibility and Fair Trade in the European context. In the empirical part, the primary data are collected with the qualitative method using expert interviews with the key experts from Fair Trade area. Personal opinions and suggestions from professionals and experts are presented and summarized. Afterwards, the empirical finding are compared with theoretical background and results are interpreted.

This Diploma Thesis examines the success factors of the YUC process. The main objective of this paper is to identify success factors within the YUC process, in order to propose optimization approaches for improving performance of less successful dealers. This is achieved by a quantitative, hypothesis testing approach: Possible success factors are investigated by a method combination of a questionnaire and a standardized observation, which are subsequently tested with the help of bivariate analysis methods for a possible correlation to the YUC success. The results of the research on the factors of success showed, that the process steps sales & trade in as well as the purchase have the strongest influence onto the YUC success. Closely spaced by the marketing, stock management & pricing and HR management. In contrast to them, the process steps presentation and CRM turned out not to be relevant for success. However within all 7 process-steps strongly success-influencing factors could be identified, which formed the base for the aimed recommendations.

This diploma thesis is focused on evaluation of European producer's position, within commodity chain slaughter pigs -- pork meat on the global market. There are also defined most important world production centres in connection with changes of demand and supply in dynamics of globalizing market. The evolution on the global market of pigs and pork meat are analysed, together with detailed identification of changes on the common market of the EU. Concretely, there is analysed the evolution of price levels of the investigated commodities, throughout comparison of chosen production centres. The development of balance of the EU's international trade with relevant world producer/consumer centres was analysed thoroughly.

International trade in exotic pets is an important and increasing driver of biodiversity loss. The African grey parrot has been noted as one of man's friendliest pets with popularity attributed to its intelligence, cognitive and communicative abilities. Worldwide, the African Grey Parrot is the third most commonly traded wild bird species. The subject of this thesis is an evaluation of international trade in the gray parrot (\kur{Psittacus erithacus}), covered by CITES convention to Appendix II, between European Union and third countries, according CITES Trade Database and EC Annual Report 2004 in 1994-2013. The trade has been divided into export and import, by the two existing subspecies, and within these categories were evaluated main countries of export and import, source and purpose of the trade. It was found, that the trend of import of live specimens to EU during the period 1994-2005 was increasing, although the trend between 2006-2013 was declining. The trend of export of live specimens was slightly increasing for the period 1994-2001 and 2006-2013.

This work comprehensively reviews the international trade in sea horses, particularly the Hippocampus genus, from 1997 to 2012. The genus was added to the Appendices II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (thereinafter as the CITES) in 2002, came into force in 2004. Before the addition, the genus was entered into the appendix D for the non-CITES species whose import is monitored by the EU. The CITES Trade Database kept by the UNEP - WCMC Secretariat was used as the source of data about the trade. The frequency of the trade in sea horses tended to be increasing with a moderate decrease in 2009. The Hippocampus species was traded in the following forms: live, bodies, derivatives, specimens, medicine, carvings, eggs live, extracts, fingerlings, powder, skeletons, skin pieces, soup, trophies and other unspecified forms. The living specimens traded: (1) specimens taken from the wild., (2) animals bred in captivity as well as parts and derivatives, (3) Animals born in captivity (F1 or subsequent generations) that do not fulfil the definition of 'bred in captivity', as well as parts and derivatives thereof, (4) specimens of animals reared in a controlled environment, taken as eggs or juveniles from the wild, where they would otherwise have had a very low probability of surviving to adulthood, (5) confiscated or seized specimens, (6) pre- Convention specimens. The trades purposes were: (1) commercial, (2) personal, (3) scientific, (4) zoo (aquarium) breeding, (5) educational, (6) breeding in captivity, circus and other exhibitions, (7) conventional medicine, (8) law enforcement / judicial / forensic purposes. The most traded genus was unspecified (Hippocampus spp.), then the H. kuda, the H. reidi and the H. erectus as living specimens or dead bodies; also the ones from the wild and for the commercial purposes. Those came mostly from Vietnam, Thailand or Australia. They were exported mainly from Indonesia, Sri Lanka and Australia. The greatest importers were the USA, Germany and the Great Britain.

This thesis is focused on the evaluation of an international trade with species of Crocodylidae family. The main data source was CITES trade database, in which there are registered all the trades with required species. Based on data analysis it was identified the course of commerce with all the commodities between 1993 and 2012. The most frequently marketed species are these four crocodiles: Crocodylus niloticus, porosus, siamensis a novaeguineae. For these species were observed total net import, gross export, the number of trades per year, share of countries participated on import and export, the purpose of the trade and the source of traded commodities. At the rest of the species the less marketed ones summary tables of import and gross export were created. From the analysis was found out that the most of monitored species come from the farm breeding, which are specialised inleather and meat production. The third significant commodity is leather products. From charts can be noticed the growth of leather and skin production for Nile crocodile and of live specimens export for Siamese crocodile. For the next two in detail analysed species there was no production growth noted.

The thesis examines quantitative development of foreign trade with ICT goods in the Czech Republic since establishment of the republic in 1993. For this purpose, original data generated from the external trade database gathered by the Czech Statistical Office are used. The main goal of the thesis is to perform thorough de-scription of development of foreign trade with ICT goods in the Czech Republic. Among others, the analysis includes trend and seasonality description, evaluation of impact of the economic crisis in 2008, forecasting of development for 2015, 2016 and 2017, and basic international comparison with several members of the European Union.

The subject of this thesis was focused on the analysis of international trade with selected specimens of rhino species (trophies, horns, live rhinos, carvings, horn carvings, derivatives) in 2004 - 2013. The trade at the European Union, taking into accounts the position of the Czech Republic, and the global worldwide trade were evaluated in term of importer and exporter and source, purpose and origin of specimens. Evaluation was based on data from the Cites Trade Database which was further processed via contingency tables and graphs. It was found that there was a decrease of import and export in 2013. The most imported specimens were live rhinos in the world (40,5%) and trophies in the European Union, the most exported specimens were trophies in the world (39,4%) and carvings (80,7%) in the European Union. The largest importer was USA in the world (16,6%) and Spain in the European Union (3%). The largest exporter in the world was South Africa (73,9%) and United Kingdom in the European Union (4,6%). The Czech Republic was imported 0,8% of total import and exported 0,2% of total export. Imported specimens came mostly from the wild (62,1%), the country of origin was not completed and were imported mainly as hunting trophies (33,4%). Exported specimens came mostly from the wild (76,3%), the country of origin was not completed (82,2%) and were exported primarily as hunting trophies The results indicate an overall downward trend in the legal trade but also confirm the considerable interest in horns in Asia. Therefore, it is necessary to continue to monitor all transactions.

Excessive exploitation of natural resources and devastation of wild nature leads to drastic biodiversity decline. Macaws are endangered by trade for their beautiful colourful feathers, ability to learn to talk and become great companion parrot. Eight of the sixteen species of macaws are classified as vulnerable, endangered or critically endangered and all populations of macaws are decreasing. Species Cyanopsitta spixii is extinct in wild nature. Aims of my thesis are evaluation of world trade with species of Arini tribe, according to the temporal aspect, country of export, country of import and for individual species. In the second part of thesis are complete information about biology and biogeography of macaw species, their occurrence in nature and breading in captivity. The first analysis of trade with macaw's species provides statements about export and import countries, most traded species and commodities, source of the specimens and purpose of the transaction. Results of analysis shows, that in during period 1981 - 2013 was traded with 260 476 specimens. The most traded species were Ara ararauna, Ara chloroptera and Diopsittaca nobilis. Countries with highest export were Guyana, Bolivia and South Africa and country with highest import was The United States of America.