This thesis is focusing on the sales promotion at a selected retail unit. The theoretical part of this work focuses on history of trade, its diversification, functions and specifics. The following chapter describes marketing communications and is split into 5 different categories advertisement, personal selling, sales promotion, public relations and direct marketing. The literary recherche concludes with a chapter about marketing research, which is focused on methods used in practical part of the work. The purpose of this thesis is to evaluate sales promotion focused on consumers in a selected retail unit and to bring proposals for development of sales promotion. For the purposes of the work, Penny Market in Veseli nad Luznici have been chosen, where surveys and one-on-one in-depth interview with the manager of the store have been carried out. Based on the results from processing collected data, recommendations to improve development in the selected store are proposed.

The focus of this paper is on the bourgeoisie of Early New Age, as presented through the manuscript Zápisky Zikmunda Turnovského z Turnštejna a jeho zetě Tobiáše Rumpála z Kunratic v Prachaticích, počaté roku 1666. The manuscript represents the self written memoirs of the burgesses{\crq}. It reflects their experiences and events in their home town of Prachatice. The manuscript may be considered as both the burgess chronicle as well as the town chronicle. The purpose of this work is to confirm or refute the manuscript{\crq}s relations to the other memoirs dating back to the sixteenth and seventeenth centuries. The main emphases will be on the common and specific signs of the manuscripts. This work can be divided into two parts, namely the edition and interpretation. While the edition deals with the writing and its specifics, the interpretation focuses on its content. The most important part is how the salt business had considerable influence on the history and development of the town and its residents. The authors of the presented manuscript represent Prachatice bourgeoisie. The authors' personalities determine the formal features and themes of the records in the manuscript.

In this thesis was analysed the prodecure during the import rathan goods from Socialist Republic of Vietnam and Indonesia to the Czech Republic. To alternate targets belonged comparison of the import from the countries of The European Union and from other countries from all over the world. Other alternate target was optimalisation of supply structure of organisation and suggestions of an implementation.

The objective of this thesis is to strengthen competitiveness of iProdukční s.r.o by means of application of marketing strategies and presentation of results on its adapted website. The company operates an interactive portal aukce.mimiweb.cz.

The aim of this thesis is to analyse conditions under which a chosen company enters a foreign market, to undertake research of forms of co-operation of the company in foreign countries and to propose possibilities for development and co-operation with business partners. For this thesis I have chosen the company FMP Lignum, a firm specialising in production and sale of block boards and furniture, the registered seat of which is in Humpolec. For the time being their prevailing business activities are on the Czech market, but co-operation with foreign companies is gradually thriving.

This diploma thesis compares Czech and Slovak legislations which are linked with the Internet business and analyzed differences between them. The whole work is focused on consumer protection with specialization on problems that arise in this special way of shopping. In practical part I carry out a research which was focused on sellers and customers who use Internet shops. This research also focused on problems which came out from this way of shopping. In the end of this work there are recommendations for improving this special way of shopping.

The aim of this thesis was to analyze the current export support in the Czech Republic. It has been given various export promotion instruments and organizations that are part of the Czech Republic, pro-export strategy. Gain insight was subsequently the basis for the practical part, in which individual instruments were applied to a specific enterprise environments. Pursued by the firm belongs to the category of SMEs. Sub-goal of the thesis was then assess whether the export promotion in the Czech Republic is also suitable for small and medium-sized enterprises and on the basis of situational analysis, make recommendations for the observed enterprise, the export promotion instruments might in their export activities to use. In the survey were contacted by companies that operate in the same area as the company pursued whether their export activities to utilize any form of support for exports

The aim of this thesis was to prove that availing services of the CzechTrade agency is a convinient investment for enterprisers and that the selected company do not have problems which are connected with the current economic crisis thanks to the possibilities of the state export assistance. The knowledge acquired in the theoretical part of the thesis was consequently the base for the practical part in which individual services were applied to the concrete company. This company affects so-called niche market which is characterized by certain specifics. The partial aim was to evaluate if availing services connected with the export assistance of the CzechTrade agency is beneficial for the company, and to decide if it is advantageous for the company to invest in its services in such way. The aim was also to point out which services worth availing and to find out if the company has preconditions for the extension of its influence on the foreign markets. The conclusion of the questionnaire investigation helped to find out how similar companies behave in this sphere and if these companies are interested in such an export assistance in general.

This diploma thesis focuses on trade environment in Mexico with special focus on practical example of a particular trade operation. The aim is to analyze trade environment in Mexico on an example of particular trade operation. The first part focuses on main attributes, characteristics and structural problems of the Mexican economy. The second part describes more in detail the country's business environment and customs procedures. The last chapter analyzes the selected trade operation of export of goods to Kuwait performed by small Mexican trade company. Based on the analysis of the operation are identified several recommendations for potential improvement of the exporter's activities. Methods of interview, description, analysis and comparison are used. The bibliography cites printed resources, books and articles, as well as electronic resources, statistical databases and legal rules. The practical part was elaborated with support of the exporter's and freight forwarder's experts, who provided access to information and documentation needed.

This study presents possibilities of an expansion of the enterprise to the United States. The study´s goals are to come up with the most convenient option of how to make this expansion feasible. Outcome of thesis is comprehensive business plan helping owners implement this project.