This thesis helps to understand the problems of marketing communication in business-to-business market. The main intention is to show the theoretical background on the example of real company called XY, s. r. o. The author tried to get familiar with the current company marketing communications and applied the theoretical knowledge, especially in the proposals to improve this communication.

檔案原是權力的象徵，從古至今，從東方至西方，只有少數人有權力得以使用檔案。而檔案由封閉走向開放，其重要的轉折點是在1794年，由於法國頒布世界第一部檔案法，規定檔案館應實行開放原則。此後，開放國家檔案館的檔案供民眾使用的觀念，也深深影響檔案館營運的方式。因此目前許多現代化的國家，常把檔案開放程度視為是民主化的重要指標。隨著網路通訊技術的發展，對於檔案開放亦產生極大的衝擊。 本研究採用「多重個案法」與「比較研究法」進行研究，首先瞭解美國、英國與澳洲三國國家檔案館檔案在網路上開放情況。並藉由比較研究法，瞭解三國之間的差異性，並且透過描述、解釋、併排、比較的過程，最後進行分析，將比較之結果做一結論，得出具體的建議。 根據研究發現，提出結論如下：一、檔案開放相關法規方面：（一）三國對於個人隱私權均相當注重，但美國則為政府資訊公開重於個人隱私權保護；（二）美、英兩國檔案相關法規針對網路開放檔案有特別之規範，美、英兩國檔案相關法規針對網路開放檔案有特別之規範，澳洲則為沿用原有檔案法規；二、線上參考服務方面：（一）線上參考服務多無專責部門，但仍有專責人員負責；（二）電子郵件、FAQ等非同步線上參考服務，為三國國家檔案館最普遍使用的形式；（三）三國國家檔案館均針對研究者提供特別線上參考服務；三、線上檢索工具方面為（一）三國國家檔案館提供多元化的線上檢索工具；（二）提供電子檔案及檔案內容影像檔已成為三國國家檔案館趨勢；（三）檢索系統的描述規則符合國際標準，有利於未來國際間檔案描述的資源分享與交流；四、線上檔案展覽方面：（一）線上展覽主題皆與館藏特色、社會文化相互結合；（二）線上展覽呈現方式較為傳統，缺乏創新；（三）線上展覽仍需與檔案館相關活動配合，以達最大的成效。 最後針對前述研究結果提出五項建議：一、明確規範檔案開放範圍，以作為我國檔案在網路上開放之依據；二、觀摩國外國家檔案館經驗，加強國內對線上參考服務的概念與認識，並積極推廣線上參考服務；三、建議國內檔案典藏單位，針對研究者提供特別線上參考服務；四、建議國內檔案典藏單位改善線上檢索系統，提供多元化線上檢索工具；五、針對我國檔案典藏單位之館藏特色及社會文化，積極推動線上展覽。

Museums today provide learning-rich experiences and quality informational resources through both physical and virtual environments. This study examined a Holocaust Museum traveling exhibition, Life in Shadows: Hidden Children and the Holocaust that was on display at the Art Center of Battle Creek, Michigan in fall 2005. The purpose of this mixed methods study was to assess the informational value of a Holocaust Museum exhibition in its onsite vs. online format by converging quantitative and qualitative data. Participants in the study included six eighth grade language arts classes who viewed various combinations or scenarios of the onsite and online Life in Shadows. Using student responses to questions in an online exhibition survey, an analysis of variance was performed to determine which scenario visit promotes the greatest content learning. Using student responses to additional questions on the same survey, data were analyzed qualitatively to discover the impact on students of each scenario visit. By means of an emotional empathy test, data were analyzed to determine differences among student response according to scenario visit. A principal finding of the study (supporting Falk and Dierking's contextual model of learning) was that the use of the online exhibition provided a source of prior orientation and functioned as an advanced organizer for students who subsequently viewed the onsite exhibition. Students who viewed the online exhibition received higher topic assessment scores. Students in each scenario visit gave positive exhibition feedback and evidence of emotional empathy. Further longitudinal studies in museum informatics and Holocaust education involving a more diverse population are needed. Of particular importance would be research focusing on using museum exhibitions and Web-based technology in a compelling manner so that students can continue to hear the words of survivors who themselves bear witness and give voice to silenced victims. When perpetuity of access to informational resources is assured, future generations will continue to be connected to the primary documents of history and cultural heritage.