<p>Purpose/Aim: The aim is to examine the cooperation between the magazine Veckorevyn and its Internet based counterpart, veckorevyn.com. The purpose is also to see if veckorevyn.com is taking advantage of Internet and its possibilities.</p><p>Material/Method: There are two qualitative methods used for this study: interviews and a three-pieced content analysis. The material analyzed is the magazine Veckorevyn (number 25/2008) and the website www.veckorevyn.com during a two week period.</p><p>Main results: The study shows that Veckorevyn and veckorevyn.com have several differences, but also some similarities. The result is not unexpected, since we are dealing with two different types of media. There seems to be some cooperation, though on the web it is not very visible. According to the producers of Veckorevyn the magazine and the website are sister publications. Veckorevyn.com is using several of the opportunities that the Internet brings, but some improvements could be done. For example by increasing the level of interactivity and by using functions like text archives better.</p>

Purpose/Aim: The aim is to examine the cooperation between the magazine Veckorevyn and its Internet based counterpart, veckorevyn.com. The purpose is also to see if veckorevyn.com is taking advantage of Internet and its possibilities. Material/Method: There are two qualitative methods used for this study: interviews and a three-pieced content analysis. The material analyzed is the magazine Veckorevyn (number 25/2008) and the website www.veckorevyn.com during a two week period. Main results: The study shows that Veckorevyn and veckorevyn.com have several differences, but also some similarities. The result is not unexpected, since we are dealing with two different types of media. There seems to be some cooperation, though on the web it is not very visible. According to the producers of Veckorevyn the magazine and the website are sister publications. Veckorevyn.com is using several of the opportunities that the Internet brings, but some improvements could be done. For example by increasing the level of interactivity and by using functions like text archives better.

(in English): This diploma thesis focus of portrayal of man and woman in lifestyle magazines on the Internet and on the social network Instagram. The theoretical part describes history and a role of the image, respectively photography, in the Western world and its development. It also deals with the theme of stereotypes and changes of representation of man and woman in the second half of the 20th century and the beginning of the 21st century. The next part discusses types of visual analyzes concentrating on qualitative semiotic analysis. This analysis is used for the selected images in the practical part. The practical part analyzes 400 images from selected Czech and American women's and men's lifestyle magazines and their accounts on the social network Instagram. The analysis reveals differences between contributions to Instagram and magazine pages and in the each media itself. It also identifies how women and men are portrayed in the selected media and if the stereotypes described in the practical part have disappeared in the context of the ongoing transformation of the position and roles of men and women in society, especially if the emancipation of women has had any effect.