Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2017-11-28T21:13:54Z No. of bitstreams: 1 DISSERTACAO_NATHALIA_MACHADO_MATOS.pdf: 14174030 bytes, checksum: 46c91a31aed6d152d6708f2b7af7e695 (MD5) / Made available in DSpace on 2017-11-28T21:13:54Z (GMT). No. of bitstreams: 1 DISSERTACAO_NATHALIA_MACHADO_MATOS.pdf: 14174030 bytes, checksum: 46c91a31aed6d152d6708f2b7af7e695 (MD5) Previous issue date: 2016-12-19 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Working with reading and writing in contemporary times has been one of the great challenges for the language teacher. In this perspective, the purpose of this work was to present a pedagogical proposal, in the model of a didactic sequence, for the development of discursive skills related to reading and writing activities, using as a learning object the genre reportage transmitted in digital media. The subjects who participated in the development of this didactic sequence were students from the 8th grade class of a state school network located in a city in the interior of Bahia. Considering that one of the main events that characterize the current society are the advancement and diffusion of the digital technologies, it is observed the need to integrate the new technologies to the process of teaching and learning. However, it is important to emphasize that this integration must develop consciously and critically and, above all, present a pedagogical intentionality, since the use of technology in the classroom is not justified by itself. It is based on this pressing need that, through the didactic sequence proposed in this work, it was intended to provide practices for understanding and producing texts, culminating in the creation of an online magazine, the final product of this research. For that, the genre was mobilized, since reporting is a textual activity that is part of daily life and relevant in the journalistic sphere. The methodological procedures adopted in the study take into account the qualitative approach of the research, being ethnographic and of an applied nature. The basic theoretical assumptions involved the proposal of adaptation to the model of Dolz, Noverraz and Schneuwly (2004); The theory of Bakhtin and his Circle; Studies of authors of Textual Linguistics, as well as of different theoretical frameworks that deal with the study of writing and text. The results and conclusions reached above all show that it is possible to develop a didactic sequence that allows for the practice of comprehension and production of texts and the use of digital technologies as an instrument for acquiring information and for socializing the knowledge produced. / Trabalhar com a leitura e escrita, na contemporaneidade, tem se constitu?do um dos grandes desafios para o professor de l?ngua. Nessa perspectiva, tivemos por finalidade neste trabalho apresentar uma proposta de interven??o, no modelo de uma sequ?ncia did?tica, para o desenvolvimento das compet?ncias discursivas relacionadas ?s atividades de leitura e escrita, utilizando como objeto de aprendizagem o g?nero reportagem veiculado em meios digitais. Os sujeitos integrantes do desenvolvimento da referida sequ?ncia did?tica foram estudantes da turma do 8? s?rie de um col?gio da rede estadual de ensino, localizado em uma cidade do interior da Bahia. Tendo em vista que um dos principais eventos que caracterizam a sociedade atual s?o o avan?o e difus?o das tecnologias digitais, observa-se a necessidade de integrar as novas tecnologias ao processo de ensino e aprendizagem. Contudo, ? importante destacar que essa integra??o precisa desenvolver-se de forma consciente e cr?tica e, sobretudo, apresentar uma intencionalidade pedag?gica, j? que o uso da tecnologia na sala de aula n?o se justifica por si s?. ? partindo dessa necessidade premente que se pretendeu, atrav?s da sequ?ncia did?tica proposta neste trabalho, propiciar pr?ticas de compreens?o e produ??o de textos, que culminaram na cria??o de uma revista on-line, produto final desta pesquisa. Para tanto, foi mobilizado o g?nero reportagem, visto que a reportagem constitui uma atividade textual que faz parte da vida cotidiana e com relev?ncia na esfera jornal?stica. Os procedimentos metodol?gicos adotados no estudo levam em considera??o a abordagem qualitativa da pesquisa, sendo de base etnogr?fica e de natureza aplicada. Os pressupostos te?ricos de base envolveram a proposta de adapta??o ao modelo de Dolz, Noverraz e Schneuwly (2004); a teoria de Bakhtin e do seu C?rculo; estudos de autores da Lingu?stica Textual, bem como de diferentes quadros te?ricos que versam sobre o estudo da escrita e do texto. Os resultados e conclus?es a que chegamos demonstram, sobretudo, ser poss?vel o desenvolvimento real de uma sequ?ncia did?tica que propicie pr?ticas de compreens?o e produ??o de textos e o uso das tecnologias digitais, como instrumento de aquisi??o de informa??es e socializa??o do saber produzido.

Объект ВКР – отечественная и зарубежная фэшн-журналистика. Цель работы – выявление закономерностей и различий развития модной журналистики в России и за рубежом. Методы исследования: типологический анализ интернет-изданий «Vogue», «Elle», «Cosmopolitan»; контент-анализ, сравнительно-сопоставительный анализ. Результатом работы стали практические рекомендации для дальнейшего изучения фэшн-журналистики в российских и зарубежных СМИ. Научная новизна работы заключается в уточнении тенденций фэшн-журналистики на текущий год, рассмотрении аспектов влияния социальной повестки на редакционную политику глянца, а также отражения политических событий в публикациях. Издания «Vogue», «Elle», «Cosmopolitan» ранее не рассматривались исследователями в качестве эмпирического материала для сравнения контент-анализа между отечественным и зарубежными (в нашем случае — французским и американским) изданиями. Область применения полученных результатов – фэшн-журналистика, научные труды, медиакоммуникации. Значимость работы заключается в необходимости отслеживания развития модной журналистики, как одного из обширных направлений развлекательной журналистики, и, тем самым, понимании тенденций в современном обществе. / The object of the WRC is domestic and foreign fashion journalism. The purpose of the work is to identify patterns and differences in the development of fashion journalism in Russia and abroad. Research methods: typological analysis of the Internet publications "Vogue", "Elle", "Cosmopolitan"; content analysis, comparative analysis. The work resulted in practical recommendations for further study of fashion journalism in Russian and foreign media. The scientific novelty of the work lies in clarifying the trends in fashion journalism for the current year, considering aspects of the influence of the social agenda on the editorial policy of the gloss, as well as reflecting political events in publications. The publications Vogue, Elle, Cosmopolitan have not previously been considered by researchers as empirical material for comparing content analysis between domestic and foreign (in our case, French and American) publications. The scope of the obtained results is fashion journalism, scientific works, media communications. The significance of the work lies in the need to track the development of fashion journalism, as one of the broad areas of entertainment journalism, and, thereby, understanding the trends in modern society.

Denna rapport beskriver ett examensarbete som gått ut på att skapa en ny hemsida till den tryckta tidningen Maskinentreprenören. Projektet resulterade i detaljerade skisser för en webbtidning anpassad för desktop, surfplattor och mobiler. Teoretiska ingångar till projektet är begreppen användbarhet, användarupplevelse, designprinciper, teorier om flerkanalspublicering samt normkritisk design. Stor vikt har lagts på en process enligt modellen Design Thinking, där metoder som enkät, intervju, användartest och personas använts för att skapa förståelse för användarna och tjänsten som skall utformas. Dessa metoder har även kopplats till en normkreativ praktik. Syftet med detta har varit att förstå de nuvarande användarna, men även förstå de potentiella användare som tidigare eventuellt uteslutits. / This report describes a practical exam work on creating a new website for the printed magazine Maskinentreprenören. The project resulted in detailed sketches for an online magazine designed for desktop, tablet and mobile. Theoretical frame work in the project are the concepts of usability, User Experience, design principles, theories of multi-channel publishing and norm critical design. A Design Thinking process has been applied during the project, where methods such as survey, interview, user test and personas were used to create an understanding of the users and the service to be developed. These methods have also been linked to a ”norm creative” practice. The purpose of this has been to understand the current users, but also understand the potential users that previously might have been excluded.