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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The customer value delivery of online marketplace : Case study of Taobao company

Wang, Xinghui, Yan, Bingcheng January 2013 (has links)
No description available.
2

Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces

Witter, Jan-Moritz, Sabathier, Thomas January 2017 (has links)
Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. This might be due to the high complexity and reciprocity of their value creation which however needs to be in order to apply any marketing and branding strategies.   Purpose:       Therefore, the purpose is to understand and clarify the value creation processes of two-sided online marketplaces and develop branding theory based on the findings thereof.   Method:        Within this thesis we conducted qualitative research.  The study is built on semi-structured interviews with 15 respondents that have used various two-sided online marketplaces either as sellers and buyers.   Conclusion: In order to understand the various variables of two-sided online marketplaces business model, we have identified, conceptualized and extended an integrative model to manage and brand their value. With the knowledge resulting from our literature review we built a model illustrating all pillars which influence value creation and thus brand perception and extended this model with the results of our own research. We have identified that while user behavior and preferences generally remain heterogeneous, commonalities such as social influences and convenience stick out most often for both user sides. Both pillars have barely been covered by research, which solely focused on network effects, price allocation and trust.
3

An Exploration of Real Estate Dreamers : Designing for non-conventional users of online marketplaces / En utforskning av fastighetsdrömmare : Design för icke-konventionella användare av online marknadsplatser

Johnston, Ella January 2022 (has links)
Online marketplaces exist in many different industries and are a part of daily life for a vast number of people, taking up their time and energy, and affecting their mood. The real estate market has an abundance of marketplaces and each of these have a significant number of users. Amongst these the primary user is most often a potential buyer or seller, but there are also users who use these marketplaces in unexpected and unplanned-for ways. How then should real estate marketplaces consider and design for these non-conventional users in order to generate value for both the users and the business? The goal was to help designers, developers and commercial professionals better understand howtheir platforms are being used, and what can be done to align the business goals of the marketplaces with the user experiences of non-conventional users. The problem was tackled mainly by the use of semi-structured interviews with users and employees of the Swedish real estate platform Hemnet. The main result was in the form of seven recommendations; with the most important being the importance of having a definition of non-conventional users, to make sure they are included in strategy work and that employees have an understanding of this type of behaviour. This project opens up for further research on non-conventional users of marketplaces and indicates a value for academia and industry. Based on these results, marketplaces can now understand non-conventional users as important contributors in meeting business goals. This project was also a concrete case showing how the concept of the user and use is a complex issue and that simply dividing users into groups is not always the answer. / Onlinemarknader finns inom många områden och fastighetsmarknaden har ett stort antal sådana. Den primära användaren för fastighetsportaler är oftast en potentiel säljare eller köpare, men det finns också användare som är varken eller och ibland använder dessa marknadsplatser på oväntade och nya sätt. Hur ska fastighetsportaler ta hänsyn till och designa för icke-konventionella användare för att generera värde för både användare och företaget? Detta är vad denna rapport undersöker. Målet var att hjälpa både designers, utvecklare och kommerciella ledare att bättre förstå hur deras plattformar används och vad som kan göras för att matcha affärsmålen de har med användarupplevelsen för icke-konventionella användare. Problemet utforskades främst genom semi-strukturerade intervjuer med användare och anställda hos den svenska fastighetsplattformen Hemnet. Huvudresultatet var sju rekommendationer, där den viktigaste var vikten av att ha en definition av denna form av beteende, för att på så sätt säkerställa att dessa användare inkluderas i strategiarbetet. Detta projekt öppnar upp för vidare, mer djupgående, arbete inom detta område och visar att det finns värde för både den akademiska sidan och industrin i att fokusera på denna användargrupp. Baserat på resultaten från detta arbete kan marknadsplatser nu förstå att icke-konventionella användare är inte bara paranteser vid sidan av när man ska försöka uppnå affärsmål, utan kan vara viktiga bidragsfaktorer. Detta projekt har också visat i ett konkret case att konceptet användare och användning är en komplex fråga, och att bara dela upp användare i olika, separata, grupper är inte alltid svaret.
4

A Panoramic Image-based Approach to Buying and Selling Secondhand Goods Online

Christopher Nicholas Brauer (6634862) 14 May 2019 (has links)
<div><div><div><p>The purpose of this project was to investigate and propose a solution to gaps identified in existing paradigms for buying and selling secondhand goods online. Through a review of existing literature, the secondhand market was explored together with the variety of reasons for individuals’ participation. Different modes of collaborative consumption and some of the challenges unique to peer-to-peer markets were also examined. A computational approach to identifying items and actions within digital media was reviewed in support of the proposed solution. Research discoveries uncovered through directional surveys, semi-structured interviews, and an analysis of peer products were summarized. These discoveries were consolidated into a list of requirements, including 1) being able to sell many items at once, 2) disbursing items quickly and with minimal effort, 3) making lower value items worth selling, 4) establishing and maintaining trust by designing for safety and encouraging quality, and 5) reducing the need for communication between buyers and sellers by managing the sale, condition, and inventory status. After multiple rounds of concept development, a principal direction based upon the “make me move” concept in the real estate industry was selected. Combined with panoramic images, the resulting solution relied on computer-driven tagging of items for sale. This allowed many items to be listed at once through a single image while making it possible for buyers to find and place offers. Offers were suggested in lieu of bids or an immediate checkout process to avoid some of the negative, bid-related behaviors and minimize the communication required to complete a sale. An interactive prototype was created to evaluate the concept and usability via online user testing, which included surveys and cognitive walkthroughs. The results were analyzed and prioritized to refine the final details of the solution. Overall, I demonstrated a unique concept for buying and selling secondhand goods which supports selling many items, efficiently and safely, while eliminating much of the back and forth communication required to facilitate transactions on many existing platforms.</p></div></div></div>

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