<p>This thesis contributes to the knowledge of how computer-mediated communication and information sharing works in large groups and networks. In more detail, the research question put forward is: in large sharing networks, what concerns do end-users have regarding to whom to provide material? A theoretical framework of gift-giving was applied to identify, label and classify qualitative end-user concerns with provision. The data collection was performed through online ethnographical research methods in two large sharing networks, one music-oriented and one photo-oriented. The methods included forum message elicitation, online interviews, application use and observation. The result of the data collection was a total of 1360 relevant forum messages. A part from this there are also 27 informal interview logs, field notes and samples of user profiles and sharing policies. The qualitative analysis led up to a model of relationships based on the observation that many users experienced conflicts of interest between various groups of receivers and that these conflicts, or social dilemmas, evoked concerns regarding public and non-public provision of material. The groups of potential recipients were often at different relationship levels. The levels ranged from the individual (ego), to the small group of close peers (micro), to a larger network of acquaintances (meso) to the anonymous larger network (macro). It is argued that an important focal point for analysis of cooperation and conflict is situated in the relations between these levels. Deepened studies and analysis also revealed needs to address dynamic recipient groupings, the need to control the level of publicness of both digital material and its metadata (tags, contacts, comments and links to other networks) and that users often refrained from providing material unless they felt able to control its direction. A central conclusion is that public and non-public gifting need to co-emerge in large sharing networks and that non-public gifting might be an important factor for the support of continued provision of goods in sustainable networks and communities.</p>

This thesis contributes to the knowledge of how computer-mediated communication and information sharing works in large groups and networks. In more detail, the research question put forward is: in large sharing networks, what concerns do end-users have regarding to whom to provide material? A theoretical framework of gift-giving was applied to identify, label and classify qualitative end-user concerns with provision. The data collection was performed through online ethnographical research methods in two large sharing networks, one music-oriented and one photo-oriented. The methods included forum message elicitation, online interviews, application use and observation. The result of the data collection was a total of 1360 relevant forum messages. A part from this there are also 27 informal interview logs, field notes and samples of user profiles and sharing policies. The qualitative analysis led up to a model of relationships based on the observation that many users experienced conflicts of interest between various groups of receivers and that these conflicts, or social dilemmas, evoked concerns regarding public and non-public provision of material. The groups of potential recipients were often at different relationship levels. The levels ranged from the individual (ego), to the small group of close peers (micro), to a larger network of acquaintances (meso) to the anonymous larger network (macro). It is argued that an important focal point for analysis of cooperation and conflict is situated in the relations between these levels. Deepened studies and analysis also revealed needs to address dynamic recipient groupings, the need to control the level of publicness of both digital material and its metadata (tags, contacts, comments and links to other networks) and that users often refrained from providing material unless they felt able to control its direction. A central conclusion is that public and non-public gifting need to co-emerge in large sharing networks and that non-public gifting might be an important factor for the support of continued provision of goods in sustainable networks and communities.

La problemática que se detectó para la realización del presente proyecto de trabajo fue que en nuestro país la preparación preuniversitaria para el ingreso a las universidades públicas tiene un alto costo de manera presencial, no hay una preparación de acuerdo con el nivel académico de cada alumno y muchas veces no se adaptan al horario de los usuarios, para el cual presentamos esta solución basado en una academia online. Esta propuesta de negocio dispondrá de dos paquetes, en donde los alumnos podrán escoger el paquete de acuerdo con el nivel académico en la que se encuentre, la modalidad virtual será llevada a cabo por medio de la plataforma MOODLE, en el cual los alumnos podrán conectarse en los horarios matriculados o revisar las clases grabadas en caso de no conectarse en el horario matriculado. Para iniciar las operaciones la empresa necesitará de una inversión en activos tangibles e intangibles de S/ 174,483 y necesitaría financiarse de manera externa con S/ 40,856 y recuperará la inversión en tres años y medio. Este proyecto reporta para los inversionistas una rentabilidad que se sustenta en base al resultado del TIR esperado de 55.84% y un VAN de S/ 172,013. Lo cual representa un proyecto atractivo para cualquier inversionista. Así mismo, esta propuesta de negocio encaja con las necesidades de los estudiantes del mercado objetivo. / The problem that was detected in carrying out this work project was that in our country, pre-university preparation for admission to public universities has a high face-to-face cost, there is no preparation according to the academic level of each student and many times it is not adapted to the users' schedule, so we present this solution based on an online academy. This business proposal will have two packages, where students can choose the package according to the academic level in which they are, the virtual modality will be carried out through the MOODLE platform, in which students can connect at the registered hours or review recorded classes. in case of not connecting in the registered schedule. To start operations, the company will need an investment in tangible and intangible assets of S / 174,483 and must be financed externally with S / 40,856 and will recover the investment in three and a half years. This project reports to investors a profitability that is based on the expected TIR result of 55.84% and VPN of S / 172,013. Which represents an attractive project for any investor. Also, this business proposal is adjusted to the needs of students in the target market. / Trabajo de investigación