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Práce se zabývá vzájemným postavením firmy a zákazníka v současném tržním prostředí. Významem orientace veškerých podnikových činností na zákazníka. Přínosy z dlouhodobého vztahu se zákazníkem. Uvádí možnosti měření spokojenosti zákazníka. Nahlíži na stížnost jako na příležitost k nápravě a zabývá se důvody odchodů zákazníků. Obsahuje průzkum spokojenosti zákazníků firmy ALCAR BOHEMIA s. r. o. Zkoumá, zda je rozdíl mezi spokojeností velkých a malých zákazníků a konstruuje index jejich spokojenosti.

Title: Motivation of players of beach volleyball Objectives: The aim of this master thesis is to assess the self-determination, motivational orientation, and the factors influencing the self confidence of beach volleyball players by means of questionnaires and to recommend practical applications based on obtained results (data). Methods: The study was conducted using a quantitative questionnaire, which was compiled of three standardized questionnaires in their Czech versions, used in psychology. To measure self-determination of male and female players of beach volleyball, the Sport Motivation Scale - 6 questionnaire was used. Goal Orientation was measured using the Perception of Success Questionnaire; the Sources of Sport Confidence questionnaire was used to deal with the topic of self confidence. Results: The obtained results regarding the players' self-determination confirm the general presumption of high levels of intrinsic motivation and very low levels of amotivation in individuals practicing sports. The highest values were measured with respect to integrated regulation, the most autonomous form of extrinsic motivation. With regard to gender, males scored higher in amotivation, external regulation, and introjected regulation. Females, on the other hand, scored higher in identified regulation,...

In my diploma thesis, I dealt with the question of homosexuality, especially with the attitude of homosexual men and women to registered partnership. The diploma thesis is divided into two parts. The first part is theoretical, the other one comprises my research. In the first, theoretical part, I was concerned with the concept of homosexuality from the past to the present days, with the attitude to it from the medical and social points of view, and from the standpoint of faith. I dealt with the fundamental concepts relevant to homosexuality {--} coming out, the way of its progress, the homosexual identification, behaviour, the differences between homosexuality in men and women etc. Last but not least, I focused on the political and legislative aspects, such as the questions of discrimination, the attitude to the Registered Partnership Act and the resulting rights to start a family. To carry out the research part I used questionnaires with 23 closed and 1 semi-closed questions. 100 questionnaires were handed out to men and women with a different sexual orientation in the Region of South Bohemia. The research proceeded predominantly with the help of the South Bohemian Lambda. I was given back 73 completed questionnaires, and I worked with this sample in the research part of my dissertation. The responses to the questions drawn up in the answer sheet were to help me to confirm or refute my hypotheses. The first hypothesis: The young generation with homosexual orientation more often take a positive than a negative attitude to registered partnership. The second hypothesis: The young generation with homosexual orientation feel discriminated by the heterosexual society. On the basis of the responses obtained from questionnaires we can assume that neither of my hypotheses was confirmed. Young homosexual people do not have a positive attitude to the registered partnership. The vast majority of the respondents answered that they found certain drawbacks in the law, both in the legal and social fields. For these reasons the majority of the interviewed people do not use the possibility of registered partnership, and during the period of the Registered Partnership Act they have not noticed any changes related to their life with regard to their sexual orientation. The second hypothesis concerning young homosexual people who feel discriminated by heterosexual society was not confirmed either. The evaluation of the results shows that the majority of homosexuals have never met with discrimination either in employment, society or in health service. And if they have, the discrimination was related largely to men who were mostly exposed to verbal attacks. But it is necessary to point out that the refutation of this hypothesis can be affected by the fact that a certain percentage of respondents who said that they had never met with any discrimination, they have not admitted their different sexual orientation in public or in front of close friends.

In evolutionary psychology, the concept of jealousy is explained as the result of selection pressures causing individuals to develop certain mental tendencies in order to maximize their own viability and reproduction ability. Romantic jealousy is one of such tendencies; for men ensuring their fatherhood certainty, for women the maintenance of their partner's resources. Results of previous studies using the evolutionary approach pointed out that there are specific gender differences in the perception of jealousy; men generally show more anxiety associated with sexual infidelity, women, on the other hand, with emotional infidelity. Studies dealing with jealousy between homosexual individuals show that gay men tend to express more anxiety regarding emotional infidelity (similar to heterosexual women) while homosexual women express more concerns regarding sexual infidelity (similar to heterosexual men). These studies suggest that the type of jealousy (emotional / sexual) depends on the sex of the respondent's partner and not on the sex of the individual in question. The aim of this proposed study was to examine the experience of jealousy, its perception and attitudes to it from the perspective of heterosexual, homosexual and bisexual men and women and further explore whether it will be different sexual...

Svoboda, R. Life values of university students in economic fields. Diploma thesis. Brno: Mendel University in Brno, 2017. In diploma thesis I consider problems of life values and value orientation of university students in economic fields. Thesis is divided into theoretical and practical part. The theoretical part describes basic professional knowledge and available results of research on value orientation in Czech Republic. There are also described basic principles of personality typology, especially MBTI typology. Requirements of employers for graduates and indicators, that predict successful managers, are described at the end of theoretical part. The practical part contains a quantitative analysis of the survey, which can lead to revelation of the relationship between personality MBTI types and value orientation. Analysis is conducted in IBM SPSS Statistics software, which allows testing of dependencies between files of large data volumes. The results of this analysis are interpreted for use in management. Discussion part of thesis contains limiting factors that could affect final results. The most important findings of my work are summarized in conclusion.

This study was focused on cattle body orientation in a new pasture environment. Environmental conditions that could affect orientation were also evaluated. Data were collected by direct observation of three groups of cattle for three days from 7:00 to 19:00 each hour. Photographs of individuals were taken and the direction to north was determined using a compass. Simultaneously, meteorological data (temperature, relative humidity, wind direction and velocity, precipitation) were also recorded each hour.

Since 2011, the Institute of Petrology and Structural Geology, Charles University in Prague, worked with CIP - Computer Integrated Polarization microscopy as fast, inexpensive measurement of c-axis orientation of uniaxial minerals, mostly quartz in high definition. CIP method is developed from the early nineties in Switzerland (Heilbronner & Pauli 1993) and later in many other workplaces. The aim of this work was testing and calibration of optical and camera equipment to verify the accuracy and reliability of data obtained. Served as an independent measurement of EBSD (Electron Backscatter Diffraction) data obtained from the same part of the studied thinsections. The data obtained were analyzed by quantitative analysis of microstructures (PolyLX - MATLABTM toolbox; Lexa 2003). The samples used for testing the methodology mentioned were taken on the profile of Hvězdná and Zdobnice near Rokytnice in the Eagle Mountains by contact orlica-snieznik complex and its mantle. Field studies showed the existence of west dipping shear zone along the said contact and deformed orthogneiss show a macroscopic superposition of several deformation events. The resulting frequency histograms similarities and differences of angles c-axes and angles misorientace grains have a high consensus in the azimuthal criterion, axes...

The Department of Neurophysiology of the Memory of the Academy of Sciences of the Czech Republic (UAV) has for several years been researching experiments to monitor the impact of various stages of Alzheimer's disease on patients' cognitive abilities. For this purpose, SpaNav was developed almost 9 years ago in cooperation of the UAV with the MFF UK. The system currently hits its technical limits given by possibilities of the time when it was created. The aim of this work is to introduce a new system that will remove the limits of the original system and allow research to continue. Powered by TCPDF (www.tcpdf.org)

Currently, much attention is paid to magnetoreception, a sense which allows an organism to detect a magnetic field of the earth. Now, this discovery is related to positional behaviour of animals (magnetic alignment) in the magnetic field and the world phenomenon of "magnetic cows". The magnetic alignment is a spontaneous (congenital) behaviour, when the animal puts its body axis into the positions of north - south or east - west. Most studies have demonstrated the north - south direction preference. This work contributes to clarify positional behaviour of cattle during the daily cycle. This study is based on a different data collection and is targeted at individuals in the herd. Individuals were photographed in a given direction, at hourly intervals. The magnetic alignment was determined in 26 individuals from three different cattle herds, mainly east or west. Statistically significant results during daily cycles in individual intervals also confirmed the north - south direction preference. There were also discussed the environmental conditions that may affect the final result. For inconclusive results, the individuals were probably motivated by temporarily more important local incentives.