In my thesis I compare various trans* representations in fiction films, documentary films, TV series and video journals on the internet. I assume, that projections of trans* people differ in stories they tell, depending on media in which they are constructed. Most of the visible trans* stories in media are "being reborn to the right body testimonies (in opposition to the wrong body given at birth)". This is connected to the legislative rules one must follow if he/she wants to have his/her gender reassigned. Trans* activists in global context take steps closer to legislative changes that lead to bigger tolerance and freedom of gender expression. In analysis of characters of seven fiction films, three TV series, four documentaries, one reality show and work of three trans* video bloggers, I demonstrate, that the representation of trans* identities in mainstream media space is reductive and works within strict rules. These rules relate to pathological default setting of the trans* status. On the other hand, the more authentic the material is, the wider variety of stories we see..

Diploma work is sight on problems value orientation near contemporary pubescents. Work is partition into two parts: 1. In first, theoretic parts, they are explication basic concepts, that are in work mostly exploitation. More closely is explication period of pubescence, bodily and mental evolution. Further they are described values and determinants of development personalities. 2. Second, practical part, is sight on research, that is found on make-up ladders values and on questionnaire method. Practical part investigate with position laid values near contemporary pubescents.

Annotation This graduation thesis discourse about value orientation of adolescentes at present time. The thesis consists of theoretical and practical sections. 1. Theoretical part appers from present-day knowledge of pubescence and adolescentes and it explains the terms such as pubescence, adolescence, social progress, emocionality, identity, value tendencies and selfconception. The thesis describes time of adolescente and sociable and psychological characteristics of these young people. You can find information about system of secondary school at present-day. The last part of theoretical sections aims on comparing determinantes of personal progress and on their influence on progress of value our teenagers. 2. The practical part interprets results of research, which was realized on two secondary school in last year-class. The purpose of the research was to find out value tendencies of adolescentes at present time and show personal values of these young people. The results of research are presented not only collectively but also like results for gender groups. This point of view is important for comparing tendencies of values among young girls and boys.

Research into various human values is of great social significance, and that is why it is receiving increasing attention. In the past, we were confronted with a too narrow definition of the subject of social psychology as a science on attitudes. Today, we can consider values and the evaluation process as one of the main themes of social psychology. Values condition the behaviour of social groups and individuals, therefore it is expected that, in the near future, empirical research and theoretical processing of values will become one of the most essential tasks of social sciences. Applicability of values and the whole value system depends on social goals; goals, which a society sets, change with the change of social order and so does the system of values. Therefore, every change of the social order brings about also a reassessment of values. However, even within a given social structure changes in values occur in relation to the following social development and changing social needs. Research into values is associated with major methodological as well as methodical difficulties; a number of psychological methods applied in international studies are based on different socio-economic conditions. The optimum solution can be seen in the selection of the most common method (the Allport-Vernon-Lindzey test) in the Czech modification, which was applied, as the main research method, in a research into the values of university students in Ostrava. The method, despite its shortcomings, is appropriate for determining the basic trends in the value orientation of university students. In today{\crq}s hyped time, the issues of life values of young people are much discussed and written about. This diploma paper deals with the value orientation of students at the Faculty of Health and Social Studies at the University of South Bohemia in České Budějovice and it also examines the factors that influence their directions of life. The theoretical part deals with the issue of philosophical, sociological and psychological concepts of values, culture and value system, value classifications and value orientation itself, the needs and attitudes related to the issue of values, the issues of values in various types of research studies focusing on the values of the youth, and the methods of studying values. At the end of the theoretical part, the value research results of other authors are presented. The practical part is dedicated to the research into value orientation that took place at the Faculty of Health and Social Studies at the University of South Bohemia in České Budějovice in the students specializing in the field called ``Specialist in Public Health Protection{\crq}q. The research examined the relations and attitudes of the students to emotional, social and material values. The method of questionnaire survey was used for data collection.

This thesis examines the values and value orientations of contemporary adolescents aged 18 and 19 years. Its character is theoretical and empirical. The theoretical part focuses on a brief description of adolescence in terms of developmental psychology. It also involves the specific issue of current adolescent theory and discusses the concepts of values, value orientation, typology and hierarchy of life values. The empirical part describes the implementation of the survey, processing the collected data and presents the results obtained. The aim is to compare, describe and evaluate the value systems of final grade students of fine different secondary school and also give a brief look at their life values and attitudes.

Teoretická část se věnuje jednotlivým personálním činnostem a jejich charakteristikám. V praktické části jsou analyzovány vybrané personální činnosti v konkrétním podniku. Pozornost je zaměřena na získávání pracovníků, výběr pracovníků, orientaci pracovníků a péči o pracovníky. Oblast péče o pracovníky se věnuje pracovnímu prostředí a službám a benefitům poskytovaným zaměstnancům. Vybrané personální činnosti jsou popsány, zhodnoceny a srovnány s poznatky uvedenými v teoretické části. Pro zjištěné rozdíly jsou naznačena doporučení pro praxi.

Teoretická část popisuje význam orientace na zákazníky a monitorování zákaznické spokojenosti. Vysvětluje rozdíl mezi spokojeností a loajalitou zákazníků a představuje nejobvyklejší metody monitorování spokojenosti zákazníků. Praktická část zahrnuje analýzu dotazníkového průzkumu spokojenosti zákazníků s telekomunikačními službami na trhu v ČR a poskytuje doporučení mobilním operátorům za účelem zlepšování spokojenosti jejich zákazníků.

This thesis is focused on marketing research, concretely customer satisfaction. The aim of thesis is analysis of a given company, especially of customer needs and expectations, and analysis of customer satisfaction with offered products and services. In theoretical part there is defined the basis of marketing strategy based on customer orientation, especially customer satisfaction, methods and importance of customer satisfaction control and CRM process. Practical part is focused on research and includes the recommendations for company.

This master thesis deals with the topic of new employee orientation and onboarding process. The emphasis is placed on explanation of how the onboarding process and other human resource management activities affect the overall economic performance of a company and achieving its goals. Recent surveys and aspects of the current labor market are taken into account in order to highlight the increasing importance of effectively onboarding new employees. The practical part analyzes the onboarding process in a chosen international company. Based on the outcomes of the research a new proposal to optimize the existing process is introduced.

Orientation in big administration buildings can be very difficult for visually impaired people. Although most of the buildings are equipped with elevators, the buttons of which are designated with Braille characters and acoustic signals, it might be very difficult for the visually impaired to actually find the particular office. Even if there were descriptions in Braille at each office door, it would prove very complicating for the visually impaired individual to localize the descriptions in the first place, especially in case of a large number of offices in the building. That may also concern other important places, such as toilets, inside a building. In this thesis, I am going to present a design proposal of a communication system which uses transceivers placed at significant points in a building and receivers placed at the end of the white cane for orientation inside a building.