The master thesis deals with the problem of companies market orientation research and resolves the relation between the measure of market orientation and companies culture. Obtained information and companies position in specified field is evaluated in accordance with established objectives.

The thesis deals with simulation of solar gains in highly glazed administration building of Microsoft company on Vyskocilova Street in Prague. Effects of the geographical orientation and types of shading are compared on the base of the current simulation. For a more precise description of the effect of geographical orientation is simulation of solar gains in fictive office room with constant dimension together with applying different types of shielding. All the simulations are performed in TRSNYS 16.1 software.

The main target of this diploma thesis was to make suggestion orientation and movement product, this solution describe, make calculation and draw drawings documentation.

The diploma thesis Semiotics of point of sale and product merchandising focuses on studying space as a semiotic phenomenon. Space here will be analyzed in terms of key concepts, such as orientation and identification. The diploma thesis will be based on a comparison of different spaces for consumption, where the space will be perceived as artificial place, whose position is changing according to the development of society. The main theme of diploma thesis will be arrangement of the space, that means idea how the people in the area of shopping centers are moving in parallel with the city. Shopping center will be the target of my interest, where I will analyze behavior of man depending on the point, which I will lay out in the shopping center. The aim of the thesis is to find out influences of buyer's behavior, what techniques are used in the point of sale and how brand builds his position. The research method will be semiotic analysis.

Nuclear magnetic resonance is a non-invasive way to observe material properties on a molecular level. Magnetic resonance imaging is an important diagnostic tool in medicine. Molecules of several metabolites in muscle tissue show similar interactions as molecules partially oriented in orienting media. These interactions could provide new information about processes in vivo, this can serve for diagnostics of metabolism. New insight into the function is gained by observation of metabolites in orienting media. Observable anisotropic interactions in muscle tissue in vivo could be used for diagnostic purposes. Anisotropic NMR interaction of solvent as a new method for observation of phase transition of hydrogel with temperature change or change of solvent composition. Use of magnetic resonance imaging in slices to observe the collapse of polyacrylamide in water-acetone mixtures. Use of diffusion-weighted magnetic resonance imaging to observe phase transition of PNIPAM-based semi-interpenetrating polymer.

The aim of this diploma thesis is to analyze the media construct of the European Union in chosen Czech mediae. The work applies to a concrete section of medial world using the method of discourse analysis and describes the structural means of the medial image of the European Union, emphasizing the ideological and political aspect of the analyzed material. The analysis is based on the certain period of 2018, when the presidential elections took place. This period was chosen due to the higher probability of occurrence of the required material. The material for discourse analysis was selected in the weekly magazines Echo and Respekt. The crucial criterion for the selection of these two periodicals was their explicit orientation towards conservative, alternatively liberal ideological orientation. The work describes the variability of the creation of media constructs. Due to the wide range of linguistic means, that can be used in discourse analysis, it was necessary to concretize the analysis into several partial linguistic phenomenons. The work is mainly structured in a form of metaphor due to the frequency and the influence. In the analysis, it was necessary to proceed to a more detailed categorization of metaphor so that it could be applied to specific textual material. At the same time, the most...

The architectural study built block the northern corner of town in close proximity to the center of Brno. The main thrust of the solution is particularly easy throughput area, pedestrian safety and ease of orientation in space. The architectural study of student housing is the first step change in the given locality by regulatory plan. The intention was to broken and fragmented forms of buildings to bring the urban elements, the wide streets, passages, squares and courtyards, which will evaluate and develop the character and vitality of the place. Architectural building block concept takes into account noise pollution site and responds to a bad indication, due to the north. New built-in design and layouts are designed so as to reduce the noise levels of interior space and create a resting zone in courtyard.

Tato disertační práce se zabývá odhadem pózy kamery z korespondencí 3D a 2D přímek, tedy tzv. perspektivním problémem n  přímek (angl. Perspective- n -Line, PnL). Pozornost je soustředěna na případy s velkým počtem čar, které mohou být efektivně řešeny metodami využívajícími lineární formulaci PnL. Dosud byly známy pouze metody pracující s korespondencemi 3D bodů a 2D přímek. Na základě tohoto pozorování byly navrženy dvě nové metody založené na algoritmu přímé lineární transformace (angl. Direct Linear Transformation, DLT): Metoda DLT-Plücker-Lines pracující s korespondencemi 3D a 2D přímek a metoda DLT-Combined-Lines pracující jak s korespondencemi 3D bodů a 2D přímek, tak s korespondencemi 3D přímek a 2D přímek. Ve druhém případě je redundantní 3D informace využita k redukci minimálního počtu požadovaných korespondencí přímek na 5 a ke zlepšení přesnosti metody. Navržené metody byly důkladně testovány za různých podmínek včetně simulovaných a reálných dat a porovnány s nejlepšími existujícími PnL metodami. Metoda DLT-Combined-Lines dosahuje výsledků lepších nebo srovnatelných s nejlepšími existujícími metodami a zároveň je značně rychlá. Tato disertační práce také zavádí jednotný rámec pro popis metod pro odhad pózy kamery založených na algoritmu DLT. Obě navržené metody jsou definovány v tomto rámci.

Probing orientations of fluorescent molecules embedded in or attached to cell membranes has a great potential to reveal information on membrane structure and processes occurring in living cells. In this thesis, we first describe one- and two-photon linear dichroism measurements on a fluorescent probe embedded in a phospholipid membrane with a well- defined lipid composition. On the basis of experimental data, we determine the distribution of the angle between the one-photon transition dipole moment of the probe and the membrane normal. At the same time, we perform molecular dynamics simulations of the fluorescent probe and quantum calculations of its one-photon and two-photon absorption properties. By comparing the orientational distribution gained from experiments with that predicted by simulations, we test the ability of linear dichroism measurements to report on the orientation of a fluorescent molecule in a lipid membrane. We also examine the applicability of molecular simulations as a basis for the interpretation of experimental data.

Cerebro-vascular accident often affects parts of brain responsible for spatial orientation. Optimal integration of afference from visual, somatosensory and vestibular system is necessary for maintaining balance and often in the end for the functional indepencence of the patient. Examination of subjective vertical is a sensitive signifier for spatial orientation and the ability to discern graviception. By using clinical examination of subjective visual vertical it is possible to objectify and quantify graviception disorder excluding visual context. Current level of understanding in this field is briefly summarized in theoretical part of this study. In practical part subjective visual vertical examination by bucket-method was for statistically comparison of 29 patients after a cerebro- vascular accident with 34 healthy seniors. Hypotheses about the influence of a side of a lesion and a time elapsed since the lesions were also tested. The study concludes that the perception of verticality in patients after cerebro- vascular accident can be severely affected. Additionally, the study highlights the reliability of examination of patients after cerebro-vascular accident using clinically practical bucket-method.