Dissertation--Universität Bonn, 2001. / Bibliogr. p. 409-450.

The Overberg, incorporating the present-day districts of Swellendam, Caledon and Bredasdorp, forms a geographic microcosm in the south-western Cape. The area, with its Mediterranean climate and undulating hills of Bokkeveld shales and weathered Table Mountain Sandstone, is well adapted for arable and pastoral agriculture. Original settlement was by the Khoi who by 1710 had succumbed to cumulative disintegrative forces. They presented little resistance to the vanguard of white settlers who by 1710 were receiving land grants in the area. By 1838 the area was optimally settled for the extensive ranching of that time and pressure on the land was becoming acute. There was little scope for British immigrants to obtain land among the Dutch settlers. Grain farming offered little reward as the area was isolated from the Cape Town market by hazardous mountain ranges. The conversion of the indigenous hairy sheep to wool-bearing Merinos which occurred during the 1830s provided the area with an added income. Wool provided a product which modified Overberg agriculture from its quasi-subsistence form to commercial farming. The wool produced in the area was generally of a high quality and it commanded a consistent price on the world market, a factor which contributed to the financial stability of the area. The increased income from wool provided scope for unprecedented commercial activity. The new found wealth which was diffused among the white farmers raised their standard of living. Predial labour did not, however, experience commensurate material gains. The social and cultural milieu was not profoundly affected but material prosperity fostered greater political awareness among wool farmers, a factor which was to bolster Afrikaner national movements after 1870. / History / D. Litt. et Phil. (History)

Thesis (MBA)--Stellenbosch University, 2006. / ENGLISH ABSTRACT: Grains are generally considered to be low risk products. However food safety laws and consumer demands require companies to implement programs that will ensure food safety. To comply with these demands, South African grain handling companies are required to implement appropriate risk management systems. Companies that do not adopt such systems will not only exclude themselves from international grain markets but also from the whole food industry with related losses in market share. This study involved consultation with various roieplayers in the grain industry and a literature study to determine the current status of food risk management systems in South Africa. The survey investigated the food risk management requirements of local grain handling companies, and how local and international companies manage food risks. Existing food risk management practices currently implemented by Overberg Agri were also analysed. Although Overberg Agri's grain division has been handling grain for many years, attention to quality, safety en food risk factors has been infonnal and fragmented. No formal documented food risk management system has been implemented. This study presents an integrated food risk management system for managing food quality and food safety. The management system aims at identifying all important processes which are to be managed, to formally document the processes and to provide guidelines for implementing the system. Adoption of such an approach would ensure that the system is implemented in a structured way and that processes are regularly reviewed and updated as required in an ever-changing business environment. The management system contains the implementation of a system that includes food quality~ safety and risk, but includes more than just the minimum requirements of the ISO 9001 and Codex standards. The proposed management system focusses on an approach based on logical sequence of the daily business, to involve everyone and keep them involved. This will ensure that processes are executed in a manner that will identify all food risks to limit or exclude them, rather than analysing each element of an existing standard and repeating it as a requirement. The existing management system of Overberg Agri is not effective in managing food risks because several losses still occure. This is because there are insufficient formal systems, documentation and records available to determine wheter losses can be ascribed to structures, work instructions, management or latent grain defects. The proposed system will ensure that the above mentioned will be implemented to supply the company, stakeholders en clients with sound information which is needed for continuous improvement of the company. / AFRIKAANSE OPSOMMING: Oor die algemeen word graan as veilige voedsel beskou. Verbruikers dring al meer daarop aan dat ondememings moet bewys dat hulle stelsels in plek het vir die versekering van veilige voedsel. Om aan die vereistes te voldoen, moet ondememings in Suid-Afrika wat graan hanteer, die gepaste risikobestuurstelsels implementeer. Ondernemings wat dit nie doen, stel hulself bloot aan verliese sowel as uitsluiting, nie net van die intemasionale graanhandel nie, maar ook die hele voedselindustrie. Vir die studie is rolspelers in die graanindustrie genader en literatuur bestudeer om vas te stel wat in Suid-Afrika ten opsigte van voedselrisikobestuur bestaan. Daar is ook vasgestel wat die behoeftes ten opsigte van risikobestuur is vir ondememings wat graan opberg en hanteer en wat plaaslike en internasionale ondememings doen om voedselrisiko's te bestuur. Ook is bepaal wat alreeds in Overberg Agri se graanafdeling rakende voedselrisikobestuur bestaan. Alhoewel die afdeling al jare funksioneer is daar heelwat plekke waar op informele wyse aandag aan kwaliteit, veiligheid en voedselrisiko gegee word, maar nie formeel nie. Die werkstuk poog daarin om 'n geintegreerde bestuurstelsel vir voedselkwaliteit en - veiligheid daar te stel. Die bestuurstelsel het dit ten doel om alle belangrike prosesse wat bestuur word, te identifiseer en op 'n formele wyse te dokumenteer en te implementeer. Sodoende word seker gemaak dat dit reelmatig gebeur en dat sulke prosesse gereeld hersien word om te sien of hulle noodsaaklik vir die bedryf is. Die bestuurstelsel behels die implementering van 'n stelsel wat voedselkwaliteit, -veiligheid en -risiko insluit, maar meer is as net die absolute minimum vereistes van die ISO 9001 en die Codex standaard. Hiervoor kombineer die voorgestelde bestuurstelsel die ISO 9001 en HACCP standaarde. Die bestuurstelsel konsentreer meer op 'n benadering gebaseer op 'n logiese volgorde soos die besigheid daagliks vloei, en om almal betrokke te kry en te hou, en dan te verseker dat prosesse so uitgevoer word dat alle voedselrisiko's geidentifiseer en beperk of uitgesluit word, eerder as om elke element van 'n bestaande standaard te ontIeed en weer te gee as 'n vereiste. Die bestaande bestuurstelsel van Overberg Agri is nie effektief in die bestuur van voedselrisiko's nie, aangesien te veel verliese steeds voorkom. Dit is waarskynlik omdat daar nie genoeg stelsels, dokumentasie en rekords beskikbaar is, sodat oorsake toegeskryf kan word aan strukture, werksinstruksies, bestuur of graan nie. Die voorgestelde stelsel wil verseker dat bogenoemde geimplementeer word om vir die ondememing self, aandeelhouers en kliente konkrete inligting te gee sodat verbetering voortdurend aangebring kan word.

akKOORd, a community choir in the relatively small southern region of the Overberg, was formed in 2006, and although the choir has only a brief history, its spirit, activities, and concerts have inspired and touched many people. This qualitative study pays attention to aspects of the choir’s history, its performance practice and of the “web” of community members connected to and involved in its activities. Through interviews and personal notes this in-depth study provides a “micronarrative” of this choir within the “web” of the Overberg community itself. It aims to not only interpret this narrative with regard to the meaning behind actions and their symbolic importance in society, but also to explore its relevance in the broader context of current South African cultural discourse. During this research it became evident that policy makers and potential funders regard this predominantly white choir with its Western repertoire as a form of undesirable exclusivity and elitism. This study opposes such a point of view, contending instead that elitism in the form of excellence has the power to defy barriers of social standing and ethnicity, and to unite people through a collective sense of ownership.

Thesis (MPA (School of Public Management and Planning))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: Government needs to provide a robust framework to adapt to the ever-changing environment of those that they serve. Whether or not there are reform procedures involved, the intended benefits depend as much on how they are implemented as on the exact nature of the changes. The municipalities in the Overberg face various challenges, as a result of the continually changing environment within which local government operates. It is therefore important for government to constantly implement new ways to improve service delivery. Many of the municipalities in the Overberg, particularly those suffering under budget and staff capacity pressures, are motivated to adopt new and improved ways to enhance service delivery and to reduce costs. Municipalities in the Overberg have developed their own ideas on how to reduce costs, save time and improve service delivery. A practical way to address these challenges is to consider the option of shared services. This requires different ways of operating: new skills have to be acquired and many changes in management issues need to be addressed. The most common reason for some of the municipalities in the Overberg to be involved in a shared service initiative is to obtain relief from short-term budget pressures. Although this factor is an excellent motivator, one of the major related challenges is the time required to complete this initiative, which almost always takes more than one budget cycle. The ability to implement any form of shared services requires organisational change, which, in many organisations, is the most difficult challenge to confront. For Overberg Municipalities to implement a successful shared service venture it will be important to have a good plan that clearly describes the processes to be followed and the different steps of how to successfully implement and set up such a shared service centre. / AFRIKAANSE OPSOMMING: Die regering moet ‘n robuuste raamwerk daarstel om aan te pas by die ewigdurende veranderde omgewing van diegene wie hy bedien. Of daar veranderings prosedure is of nie, die beoogde voordele is eweveel afhanklik van hoe dit geïmplimenteer word as van die presiese omvang van die veranderinge. Verskeie uitdagings word deur munisipaliteite in die Overberg in die gesig gestaar as gevolg van die ewigdurende veranderde omgewing waarin plaaslike regering opereer. Dit is dus belangrik vir die regering om gedurig nuwe maniere te implementeer ten einde dienslewering te verbeter. Verskeie munisipaliteite in die Overberg, veral die wat gebuk gaan onder begroting en personeelkapasiteitsdruk, is gemotiveerd om nuwe verbeterde maniere aan te neem om dienslewering te verbeter en kostes te verminder. Munisipaliteite in die Overberg kom reeds ’n geruime tyd aan met hul eie idees om kostes te verminder, tyd te bespaar en dienslewering te verbeter. ’n Praktiese manier om hierdie uitdagings in munisipaliteite in die Overberg aan te spreek is om die opsie van gedeelde dienste te oorweeg. Dit vereis verskillende maniere van funksionaliteit met nuwe vaardighede wat bekom moet word en verskeie veranderingsbestuurskwessies wat bestuur en oorkom moet word. Die mees algemeenste rede vir sommige van die munisipaliteite in die Overberg om betrokke te raak by ’n gedeelde diens inisiatief is die verligting van kort termyn begrotingsdruk. Alhoewel dit ’n uitstekende motiveerder is, is een van die grootste uitdagings in baie gevalle, die tyd wat vereis word om hierdie inisiatief, wat in die meeste gevalle oor meer as een begrotingsiklus strek, te voltooi. Om enige vorm van gedeelde dienste te implementeer vereis organisatoriese veranderinge wat in baie munisipaliteite die moeilikste uitdaging is om te konfronteer. Vir Overberg munisipaliteite, om ’n suksesvolle gedeelde dienste onderneming te begin en te implementeer is dit belangrik om ‘n behoorlike plan op te stel wat die prosesse wat gevolg moet word en die verskillende stappe aandui.

Thesis (MA)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: This study addresses the problem of Blue Crane (Anthropoides paradiseus) collisions with power lines in the Overberg region, home to approximately 50% of South Africa's national bird's global population. The low visibility of power lines against the landscape is considered to be the major cause of collisions. These claim at least 20 birds annually, which is a considerable loss to a vulnerable species. For this study, expert knowledge of the Blue Cranes' biology, general behaviour and use of its habitat were compiled. These were then translated into rules that were integrated into a Geographic Information System (GIS) to establish a predictive model, which attempts to identify and quantify risk power lines that Blue Cranes are most likely to collide with. The criteria that were considered included landscape proximity of power lines to water bodies arid congregation sites, land cover, power lines orientation in relation to predominant wind directions (North Westerly and South Easterly) and visibility of the power lines against the landscape. The power lines were ranked as highest, high, medium, low and no risk. It is recommended that this classification be used to prioritize the proactive marking of power lines with bird flappers in order to reduce collisions. The results show that 27% of the power lines in the study area pose the highest risk and should therefore be marked immediately. The power lines classified as high (1%), medium (28%) and low risk (21 %) should be marked over short, medium and long term, respectively .. The study demonstrated the potential of GIS in the conservation of Blue Crane. The GIS model developed in this study can be applied in areas of similar habitat such as the Swartland or with some modifications in a slightly different habitat such as the Karoo. It is envisaged that the results of this study will be of great value to the ESKOM (South African Electricity Commission) and Endangered Wildlife Trust (EWT) Partnership and conservation authorities in the effort to save the Blue Crane. / AFRIKAANSE OPSOMMING: Hierdie studie het die probleem van botsings deur Bloukraanvoëls met kraglyne in die Overberg-omgewing van die Wes-Kaap ondersoek. Die Overberg-omgewing huisves ongeveer 50% van Suid Afrikaanse nasionale voël se wêreldbevolking van Bloukraanvoëls, en aangesien kraglyne normaalweg nie maklik sigbaar is teen die landskapsagtergrond nie, verhoog dit, tesame met die biologiese eienskappe van Bloukraanvoëls, die waarskynlikheid dat die voëls met kraglyne sal bots. Hierdie botsings met kraglyne eis minstens 20 Bloukraanvoëls per jaar, wat 'n aansienlike en beduidende aantal vir 'n kritiese bedreigde spesie is. Die studie het gepoog om spesialiskennis oor Bloukraanvoël-biologie, algemene gedrag en habitatgebruik, om te sit in 'n stel reëls, wat in 'n Geografiese Inligtingstelsel (GIS) geïntegreer is om 'n voorspellingsmodel te bou. Hierdie voorspellingsmodel is aangewend om kraglyne wat 'n hoë risiko vir Bloukraanvoëls inhou, te identifiseer en die waarskynlikheid vir botsings te kwantifiseer. Die model aanvaar dat die volgende omgewingsfaktore in die Overberg-omgewing verband hou met die waarskynlikheid van botsings, naamlik: die nabyheid van kraglyne aan waterliggame of gebiede waar voëls saamtrek, die voorkoms van natuurlike veld, die heersende windrigtings (Noordwes en Noordoos) en lae sigbaarheid van kraglyne teen die donker landskapsagtergrond. Die geïdentifiseerde kraglyne is as eerste-, tweede, derde. en vierderangse prioriteit geprioritiseer om as riglyn te dien vir die proaktiewe aanbring van flappers (wat dit ten doel het om voëlbotsings te verminder) deur ESKOM. Die studie het bevind dat 27% van die kraglyne in die Overberg-omgewing eersterang prioriteite is, en dat hierdie kraglyne onmiddellik gemerk sal moet word. Die tweederang prioriteit kraglyne (1%) saloor die mediumtermyn gemerk word, terwyl die derderangse prioriteit kraglyne (28%) oor die langtermyn gemerk sal word. Die vierde prioriteit kraglyne (21 %) kon oor die langertermyn gemerk word. Die studie het die omvang van die probleem, sowel as die rol van GIS in die bewaring van die Bloukraanvoëls beklemtoon. Die GIS-model wat in die studie ontwikkel en gebruik is, kan in soortgelyke gebiede soos die Swartland, of in ietwat verskillende omgewings soos die Karoo getoets word, met die doelom die habitatvoorkeure van Bloukraanvoëls beter te verstaan en navorsers te help om 'n beter begrip van die model te ontwikkel en sodoende die resultate te verbeter. Dit word voorsien dat hierdie studie en verslag baie belangrik sal wees vir die ESKOM-EWT Vennootskap en ander betrokke bewaringsorganisasies in 'n poging om Bloukraanvoël-bewaring aan te help.

Thesis (MScConsEcol) -- Stellenbosch University, 2003. / ENGLISH ABSTRACT: This thesis describes the findings of a survey to investigate the attitudes and behaviour of private landholders towards the conservation of Overberg Coastal Renosterveld, a highly endangered grassy-shrubland of the Cape Floral Region (CFR) lowlands, now 94% transformed. Personal interviews were conducted with 36 farmers in the Overberg region of the Western Cape, by administering a questionnaire. The following aspects were quantitatively described using the Statistical Package for Social Scientists (SPSS): Renosterveld management and utilisation behaviour, perceived value of Overberg Coastal Renosterveld; landholder knowledge of its conservation importance and willingness to conserve it. Attitudes towards incentives for conservation; conservancies; and the provincial conservation authorities were also investigated. Willingness to conserve was explored further using SPSS cross-tabulation analyses. It was found that farmers who were more willing to conserve were younger, did not necessarily have a better education, and owned larger farms (> 500 ha) with a greater amount of remnant renosterveld (> 300 ha) than farmers less willing to conserve. Attitudes towards Overberg Coastal Renosterveld were largely negative, due to certain associated plants and animals which are problems for farmers, and because it is not economically advantageous to retain it. However, provision of incentives (of which assistance with fencing and land management was most attractive) and increased extension support will provide practical positive inducements for conservation. There is also a need for more landholder education regarding the scarcity of coastal renosterveld to prevent transformation of remaining fragments. The second component of the study aimed to construct a user-friendly index to measure the conservation attitudes of landholders towards conserving Overberg Coastal Renosterveld. An interative item analysis was executed on the data, using Spearman Rank Order correlations and Cronbach's Alpha. Results yielded an index with two dimensions and a Cronbach Alpha co-efficient of 0.67. The dimensions or components of conservation attitude towards renosterveld included: (i) a landholders' perception of the perceived benefit of Overberg Coastal Renosterveld; and (ii) their willingness to conserve it. The mean conservation attitude score was 0.6 (± 0.03), indicating that landholder attitudes were generally sympathetic towards renosterveld conservation. This suggests that while many landholders do not place a high value on Overberg Coastal Renosterveld due to its low agricultural value, their willingness to conserve it is in some cases higher than expected, which possibly explains the above-average mean conservation attitude score. An analysis of variance showed that the following variables were significantly, positively correlated with conservation attitude: (i) area of Overberg Coastal Renosterveld; (ii) landholder environmental group membership status; (iii) presence of ecotourism activities on the property; and (iv) how long the property had been in the owner's family. The intended application of the index is that index scores (amenable for use in a Geographical Information System database) can assist conservation practitioners in deciding where resources should be allocated, on the assumption that high-scoring individuals are more likely to want to take part in conservation initiatives. / AFRIKAANSE OPSOMMING: Hierdie proefskrif beskryf die bevindings van 'n opname waarin die houdings en gedrag van private grondeienaars ten opsigte van Overberg Kustelike Renosterveld ondersoek word. Altesaam 94% van die oorspronklike renosterveld, 'n hoogs bedreigde, grasagtige struikveld in die laaglande van die Kaapse Planteryk (KPR) , is reeds getransformeer en verander. Persoonlike onderhoude is met 36 boere in die Overbergstreek van die Wes-Kaap gevoer en 'n vraelys is aan hulle gestel. Die "Statistical Package for Social Scientists" (SPSS) is gebruik om die volgende aspekte kwantitatief te beskryf: die bestuur en benutting van Overberg Kustelike Renosterveld; die waarde wat toegeskryf word aan hierdie renosterveld; asook grondeienaars se kennis oor die bewaringsbelang van Overberg Kustelike Renosterveld en hul bereidwilligheid om dit te bewaar. Houdings jeens aansporingsmiddele om bewaring te bevorder, bewareas en die provinsiale bewaringsowerhede is ook ondersoek. Private grondeienaars se bereidwilligheid om betrokke te raak by bewaringswerk is verder ondersoek deur gebruik te maak van die SPSS-kruistabelleringsanalise. In vergelyking met boere wat nie bewaring ondersteun nie, is gevind dat die meer bewaringsgesinde boere jonger is, nie noodwendig 'n beter opvoeding het nie, en groter plase (>500 ha) besit waarop meer brokkies oorblywende Overberg Kustelike Renosterveld (>300 ha) gevind word. Grondeienaars se houding jeens Overberg Kustelike Renosterveld was grootliks negatief. Dit is as gevolg van sekere verwante plante en diere wat deur boere as probleme ervaar word, en omdat dit nie ekonomies lewensvatbaar is om renosterveld te behou nie. Die beskikbaarheidstelling van aansporingsmiddele (waarvan hulpverlening met omheinings en grondbestuur die aantreklikste was), en 'n toename in landbou-voorligting is egter praktiese en positiewe dryfvere wat bewaring kan bevorder. Daar is ook 'n behoefte vir meer opvoeding van grondeienaars oor aspekte soos die skaarsheid van Overberg Kustelike Renosterveld, sodat die verdere transformasie van oorblywende fragmente voorkom kan word. Die tweede gedeelte van die studie was daarop gemik om 'n gebruikersvriendelike indeks te ontwikkel waarmee die bewaringsgesindheid van grondeienaars teenoor die bewaring van renosterveld gemeet kan word. Deur gebruik te maak van Spearman se rangorde-korrelasies en Cronbach se Alpha is die data aan 'n herhalende item-analise onderwerp. Die resultate het 'n indeks met twee dimensies en 'n Cronbach Alpha-koëffisiënt van 0.67 gelewer. Die dimensies of komponente van bewaringsgesindheid jeens renosterveld het onder meer ingesluit: i) 'n grondeienaar se opvatting oor die moontlike voordeel van Overberg Kustelike Renosterveld en ii) sy/haar bereidwilligheid om dit bewaar. Die gemiddelde telling vir bewaringsgesindheid was 0.6 (± 0.03), wat in die algemeen 'n simpatieke houding jeens die bewaring van Overberg Kustelike Renosterveld onder grondeienaars aandui. Hiervolgens blyk dit dat alhoewel heelwat grondeienaars weens die lae landbouwaarde van renosterveld nie 'n hoë waarde op hierdie plantegroeitipe plaas nie, hulle bereidwilligheid om dit te bewaar soms verwagtinge oortref. Dit is dalk 'n moontlike verklaring vir die bogemiddelde gemiddelde bewaringsgesindheidtelling. 'n Variansie-analise het 'n noemenswaardige, positiewe korrelasie met bewaringsgesindheid ten opsigte van die volgende veranderlikes getoon: i) area van Overberg Kustelike Renosterveld; ii) die grondeienaar se moontlike lidmaatskap van 'n bewaringsgroep; iii) die teenwoordigheid van ekotoerisme-bedrywighede op die eiendom; en iv) die tydperk wat die eiendom al in besit van die grondeienaar se familie is. Die voorgestelde gebruik van die indeks is toepaslik omdat die indeks-tellings (wat vir gebruik in 'n Geografiese Inligtingstelsel databasis aangepas kan word) bewaringslui kan help met besluite random die toekenning van hulpbronne. Die aanname is dat individuele grondeienaars wie hoë tellings aangeteken het, met alle waarskynlikheid meer geredelik aan bewaringsinisiatiewe sal wil deelneem.

Magister Artium (Social Work) - MA(SW) / Non-Governmental Organisations (NGOs) played a vital role in the history of the welfare sector in South Africa and are working alongside the government sector to combat social ills. The role of the NGO sector is to ensure the provision of a comprehensive network of social development services that enable and empower the poor, the vulnerable, and those with special needs. The ongoing financial shortages from NGOs were a growing concern for all the stakeholders in the welfare sector. The goal of this study was therefore to explore and describe the challenges in implementing project planning in the NGO sector. This study followed a qualitative research approach and used exploratory and descriptive research designs. Participants were purposely selected from the various NGOs in the Overberg Municipality. The data collection took place in focus group discussions and individual interviews with the aid of an interview guide. Data was analysed according to the eight steps of Tesch (in Creswell, 2003). Findings were verified according to Guba’s (1981) model of trustworthiness based on the criteria identified in Krefting (1991). The findings that were generated during the research study indicated that challenges for implementing project planning in the NGO sector had an impact on their service delivery. An enabling factor for implementing project planning and the writing of business plans was the fact that training in project management assisted project managers to market their services and permitted supervisors to fulfil different roles. The second theme that emerged from the study was disenabling factors or problems facing the planning and writing of the business plan. It demonstrated a lack of knowledge among social workers who lacked those skills and coordination and planning amongst NGO in the same area. The implementation of a basket of services influenced project outcomes, lack of resources and infrastructure for implementation of projects. The third theme that emerged from the study was stakeholders’ influence in project implementation and the influence on efficient and effective project outcomes. It included social work goals versus client goals, the relationship between the board members of the NGOs and social workers, the relationship between the Department of Social Development and social workers in the NGO sector, and relationships between the social workers and their supervisors. Recommendations included short- and long-term recommendations. It was concluded that NGOs experience challenges with regard to implementation of project planning.

Magister Scientiae (Biodiversity and Conservation Biology) - MSc (Biodiv and Cons Biol) / The Overberg renosterveld rangelands of the Cape Floristic Region (CFR) has become well associated with commercial and communal agricultural practices, namely crop and livestock production. This Mediterranean region is characterized as being a semi-arid, winter rainfall area with nutrient-limited soils. Livestock farmers rely largely on introduced legume species such as lucerne (Medicago sativa) as high quality forage to sustain their livestock’s diets. Generally, these introduced species are reliant on the accessibility of water and nutrients, due to the specific climatic and edaphic conditions of the region. The availability of high quality forage has always been a major concern to farmers when it comes to managing their livestock, since livestock productivity is determined by the quality of the forage consumed.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2010. / 131 p. / This thesis explores how six commercial local newspapers based in the towns of Swellendam, Bredasdorp, Caledon and Gansbaai are reporting on gender and HIV/AIDS in ways that may help to shift specific attitudes as well as to generate appropriate community responses. The overall aim of the study is to advance theories around the location of commercial news media in the development context. It also aims to inform and empower development workers and activists on the opportunities or pitfalls in engaging with rural local media to advance their development goals. In most prior studies into the nature of gender or HIV/AIDS reporting in the media in South Africa, the focus has been exclusively on mainstream corporate and/or urbanbased media titles and very little investigation has been done into the performance of small ruralbased media. The study employs two methods of data collection namely, a quantitative content analysis of newspapers and structured interviews with the editors of the papers, and a sample group of government employees and community activists in the respective towns. The structured interviews provide a qualitative dimension to the content analysis, bearing in mind the dangers of quantifying media content and making isolated judgements on the actual context of journalistic practice. Through the interviews, the researcher has been able to explore the extent to which the perceptions of the media editors visavis a public interest role with respect to gender and HIV/AIDS actually differs from the quantitative evidence of their performance and the perceptions of key informants in their communities. The findings of the study suggest that local rural media hold out great hope with respect to the advancement of development communication goals through commercial media platforms. The editors in the four towns have established organic connections with their community, albeit tenuous, but which extend into the ranks of development workers in their towns. The data from the content analysis suggests that women enjoy high visibility in the pages of their local papers, and they are most likely to be portrayed as positive achievers than as women encountering violence. The tenuous nature of the connections between editor and community are most starkly evident around the issue of HIV/AIDS, with coverage of this being very low despite much work being undertaken in the community to deal with the pandemic. With respect to the issue of gender, there was demonstrable evidence from actual examples of content, that showed on the one hand the capacity to motivate for change in women's lives, but also on the other hand a danger of reinforcing attitudes that compound women's oppression. The study offers recommendations to a range of roleplayers to ensure, firstly, the continued survival of local rural newspapers, and also support in building capacity to see these papers mature into journalism products that are integrative and transformative. / Ford Foundation and the Media Development and Diversity Agency