<p>From an investigation by Finansinspektionen and KTH (2009) it is apparent that financial advisors and their clients develop relations, believing that they understand each other, while in fact, they do not. The media tends to notice the conflict of interests between advisors and retirement annuity clients. The aim of this study is to create a greater understanding as to why misunderstandings occur between advisors and clients. This will be accomplished by a quality study of how advisors and trade unions assess how the relationship functions. The theoretical part consists of theories concerning relations and uncertainty. The empiric material consists of six separate interviews with representatives from trade union and Life Insurance Company? The conclusion of this study is that misunderstandings occur due to different anticipations of the advisory service, which in turn occurs due to a complex environment, profit requirements and poor knowledge.</p>

From an investigation by Finansinspektionen and KTH (2009) it is apparent that financial advisors and their clients develop relations, believing that they understand each other, while in fact, they do not. The media tends to notice the conflict of interests between advisors and retirement annuity clients. The aim of this study is to create a greater understanding as to why misunderstandings occur between advisors and clients. This will be accomplished by a quality study of how advisors and trade unions assess how the relationship functions. The theoretical part consists of theories concerning relations and uncertainty. The empiric material consists of six separate interviews with representatives from trade union and Life Insurance Company? The conclusion of this study is that misunderstandings occur due to different anticipations of the advisory service, which in turn occurs due to a complex environment, profit requirements and poor knowledge.