Made available in DSpace on 2016-04-28T20:19:15Z (GMT). No. of bitstreams: 1 2006- Sandra Souto da Silva.pdf: 328635 bytes, checksum: f811c2c71698ab18de0961c4cd761440 (MD5) Previous issue date: 2006-05-02 / The present study has as main objective to investigate the possible differences between entrepreneurs (franchisees) and intra-entrepreneurs profiles (corporate managers, also asked intrapreneurs), of a distribution company of health s products. The two groups had been compared about to the following Entrepreneurial Behavior Characteristics (EBCs): search of opportunities and initiative; persistence; commitment; requirement of quality and efficiency; following calculated risks; establishment of goals; search of information; planning and systematic control; persuasion and net of contacts; independence and self-confidence, denominated: the EBCs of McClelland. The used methodology was a descriptive case study that used quantitative and qualitative techniques. The differences between the groups concerning the perception of the meaning about entrepreneurs and intrapreneurs also had been studied. The study concluded that there is not a significant difference between the groups about the EBCs. However, it was evidenced that the managers have larger level of quality demand and efficiency' and planning and systematic control', compared to the franchisees. Both groups also do not present significant differences at self noticed entrepreneurship level. The participants of both groups had attributed more meanings to the concept of entrepreneurship than the concept of intrapreneurship, what suggests a better agreement of the first concept. Finally, the managers showed more concepts of entrepreneurship meanings and intrapreneurship. / O presente estudo tem como objetivo principal investigar as poss?veis diferen?as de perfil entre empreendedores (propriet?rios de franquias) e intra-empreendedores (gestores corporativos), de uma empresa distribuidora de produtos para sa?de. Os dois grupos foram comparados quanto ?s seguintes Caracter?sticas Comportamentais Empreendedoras (CCEs): busca de oportunidades e iniciativa; persist?ncia; comprometimento; exig?ncia de qualidade e efici?ncia; correr riscos calculados; estabelecimento de metas; busca de informa??o; planejamento e monitoramento sistem?ticos; persuas?o e rede de contatos; independ?ncia e autoconfian?a, ou seja, as CCEs de McClelland. A metodologia utilizada foi um estudo de caso descritivo, aplicadas t?cnicas quantitativa e qualitativa de an?lise. Foram tamb?m examinadas as diferen?as entre os grupos quanto ? percep??o de seus n?veis de empreendedorismo e os significados de empreendedorismo e intra-empreendedorismo. Conclui-se que os grupos n?o diferem significativamente em rela??o ?s CCE?s. Entretanto, h? uma tend?ncia dos gestores para apresentar maior n?vel de exig?ncia de qualidade e efici?ncia e planejamento e monitoramento sistem?ticos , em compara??o com os franqueados. Os dois grupos tamb?m n?o apresentam diferen?as significativas quanto ao n?vel de empreendedorismo autopercebido. Os participantes de ambos os grupos atribu?ram mais significados ao conceito de empreendedorismo do que ao de intra-empreendedorismo, o que sugere uma maior compreens?o do primeiro conceito. Por fim, os gestores produziram maior n?mero de significados de empreendedorismo e intraempreendedorismo.