Species have complex and contextual relationships with their environment; both the relative contributions of life-history stages to population growth and the effect of environmental factors on each stage can be different among co-existing species. Timing and extent of reproduction, survival, and mortality determine population growth, species distributions, and assemblage patterns. I evaluate the role of habitat (intact, degraded) and microsite (shrub, leaf litter, bare sand) on population dynamics of Florida scrub herbs. Isolated overgrown shrubs and extensive bare sand areas in degraded scrub were expected to decrease seed predation, reduce competition of herbs with shrubs, and provide larger habitat for recruitment. I provide evidence that habitat and microsite variation influenced demography of five endemic and two common native species through effects on seed removal, emergence, and establishment. Habitat and species affected seed removal: endemic species with large seeds were removed in higher frequency in degraded habitat, likely by vertebrates, while species with small seeds were removed in higher frequency in intact habitat, by invertebrates. There was no evidence of differences in individual seed production between habitats for the two common species, C. fasciculata and B. angustifolia. Invertebrates were primarily responsible for seed removal of both species, although peak season of removal and microsite varied with species. Removal of seeds, emergence, and establishment increased with seed density. Matrix modeling indicated that population growth of C. fasciculata was greater in degraded habitat and greatest in litter microsites, and population growth of B. angustifolia was similar between habitats and greatest in bare sand. Contrasting responses among species to environmental factors in intact and degraded scrub indicated that natural disturbances are not ecologically equivalent to anthropogenic iv disturbances. Idiosyncratic species dynamics in common environments suggest that understanding relationships between life-history traits and environmental conditions will be required to facilitate restoration