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A field experiment was conducted in a pediatric clinic to learn what impact use of a sequential persuasion strategy would have on the maternal role in attending well child exams. It was found that mothers who received an initial smaller request to sign a card pledging to bring a child for well child exams reported that they would attend significantly more often than mothers who did not receive the initial smaller request. Use of a FITD technique did not erode pediatrician credibility, maternal interpersonal attraction, or maternal satisfaction with the health care experience. The pledge card was significantly associated with higher ratings of health organization credibility. Several maternal characteristics were also examined for associations with maternal attitudes in this context and significant relationships were found regarding income, age, occupation, ethnicity, and education.

Thesis (Ph. D.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 166-173).

Thesis (Ph.D.)--York University, 2006. Graduate Programme in Administrative Studies. / Typescript. Includes bibliographical references (leaves 102-116). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR46022

The purpose of this study was to investigate the effects of conjunctive affiliation/achievement needs on the selection of compliance-gaining activity. Research questions asked to what extent conjunctive achievement/affiliation needs would influence the selection of situation management options, compliance-gaining tactics, and tactic classifications. A modified version of the Adjective Check List was used to measure need orientations. Subjects responded to a hypothetical situation by indicating on a seven-level Likert-type scale their likelihood of selecting situation management options and compliancegaining tactics. This study also investigated the likelihood of selecting tactic classifications as developed by Roloff and Barnicott (1978).MANOVA tests revealed significant differences among groups' likelihood to select threat, anti-social tactics, and punishing activity tactics. Specific group differentials were identified using Scheffe's procedure where significant multivariate differences were found. Future researchers were encouraged to continue investigation in this area. / Department of Speech Communication

Research indicates that the majority of clients seeking Employee Assistance Program (EAP) services are self-referred, and that a relationship exists between self-referral and the belief that an EAP is effective. Fifty-three subjects read an advertisement proclaiming that a fictitious EAP was effective. Following the Elaboration Likelihood Model (ELM), motivation to elaborate upon the advertisement's arguments was manipulated and two message sources (EAP clients; a fictitious professional consulting firm) were used. Although motivation had no effect on subjects' belief that the EAP was effective or their intention to self-refer, participants exposed to the less expert, trustworthy, and believable source (EAP clients) experienced a greater reduction in their self-referral intention than participants exposed to the more expert, trustworthy, and believable source (consulting firm). A positive correlation between belief in the EAP and self-referral intention was found. Implications for the ELM, EAP advertising, and research are discussed. / Department of Counseling Psychology and Guidance Services

The word "propaganda" was coined by the Roman Catholic Church in 1622 when it established the "Sacra Congregatio de Propaganda Fide" in an effort to promote Christianity. In that era, propaganda was viewed simply as a means of spreading the Christian faith. However, 20th century conceptualizations of propaganda depict propaganda in various fashions. For example, some scholars view propaganda as a manipulative and deceptive campaign, as a means to achieve social control, and simply as a tool used to disseminate information.This study provides a foundation for creating a more unified conceptualization of propaganda. This appears particularly important given the resurgence of interest in propaganda research and recent technological innovations that provide for more widespread dissemination of propaganda. This study analyzes 20th century definitions of propaganda via the use of the constant comparative method of analysis. Through this method, key characteristics of these definitions are discerned, thereby providing scholars with a better understanding of the nature of propaganda and enhancing future propaganda research and theory construction. / Department of Speech Communication

Thesis (M.A.)--Georgia State University, 2007. / Title from file title page. Cynthia Hoffner, committee chair; Yuki Fujioka, Holley Wilkin, committee members. Electronic text ( 81 p.) : digital, PDF file. Description based on contents viewed Nov. 8, 2007. Includes bibliographical references (p. 57-65).

Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.

Thesis (M.S.)--Rochester Institute of Technology, 2004. / Typescript. Includes bibliographical references (leaves 39-41).