Global ETD Search

1	The marketing of urban places with specific reference to retailing Warnaby, G. C. January 2003 (has links) No description available. 658 Place promotion
2	none Huang, Chi-Wen 07 September 2001 (has links) none Regional Agglomeration Economics Place Promotion The Planning of Flagship
3	Uplatnění nástrojů marketingového mixu ve farmaceutické společnosti Baťková, Vendula Bc. January 2007 (has links) Teoreticko-metodologická část: obecné pojetí marketingu, popis jednotlivých nástrojů marketingového mixu. Aplikační část: charakteristika farmaceutického trhu, popis farmaceutické společnosti, analýza jednotlivých nástrojů marketingového mixu. Závěr: zhodnocení marketingu ve vybrané společnosti a následná doporučení pro management.
4	The role of place promotion and urban image in the development and marketing of rapid mass transit systems (RMT) McLellan, Andrew Nicholas Rowswell Unknown Date No description available. Urban Geography Interurban Competition Urban Image Place Promotion Creative Class Transit Sustainability Edmonton Auckland Urban Hierarchy
5	Marketingový mix ve vybrané firmě / Marketing mix in chosen company VRÁNA, Jan January 2008 (has links) The aim of this diploma thesis is to analyze contemporary marketing mix, evaluation within fulfillment of business objectives and suggestions for rise in sale of analyzed company products. The diploma thesis is worked in conditions of a large sized company Linet, Ltd. In the first part, there is detailed elaboration of fundamental parts in marketing mix, so called 4P {--} Product, Price, Place, Promotion. In the second practical part, there are mentioned forecasts of hospital equipment market trends, there is a description of above mentioned company, there is analyzed present structure of marketing mix and there is a conclusion with suggestions for rise in sale according to forecasts of hospital equipment market trends.
6	Návrh marketingového mixu pro taneční klub / Marketing Mix Proposal for the Dancing Club Starečková, Alena January 2017 (has links) The main aim of the diploma thesis was to identify shortcomings, assess possibilities and make suggestions for streamlining marketing communication with the public, future prospective members, sponsors and institutions on the basis of a composite marketing mix of GRADACE Kromeriz dance club. The thesis includes an analysis of customer satisfaction with services in order to identify their needs and to improve service quality. The thesis also contains an analysis of the external and internal environment and the resulting proposals for extension of services. The proposals concern mainly the extension of the scope of the services in the neighborhood, a marketing mix is developed for them, which includes definition of service, price, promotion and distribution.
7	Marketingový mix podniku / Company Marketing Mix Valouch, Vladimír January 2018 (has links) Master’s thesis is focused on the marketing mix of the QUICK bistro. In the theoretical part are described important concepts of marketing and selected analysis. Then in the analytical part are listed the information about the company, but particularly the analysis of the business environment, the marketing mix and the SWOT analysis are performed by defined theoretical basis. The last part of the thesis includes possible suggestions for improvement marketing mix of the company.
8	Rizika spojená s realizací úprav a doplněním marketingového mixu konkrétní společnosti / Risks Related to the Modification and Supplementation of the Marketing Mix in a Specific Company Bližňáková, Nela January 2019 (has links) The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.
9	Návrh na zlepšení účinnosti prvků marketingového mixu ve společnosti / The Proposal of Improving Company Elements of the Marketing Mix Šmok, Daniel January 2009 (has links) The aim of the thesis is the analysis of current marketing mix and definition of proposals for new marketing mix formulation. The theoretical part discusses different marketing mix conceptions and describes its individual components. The practical part focuses on evaluation of marketing mix in the analysed company. The final part proposes solutions for improvement of efficiency of marketing mix factors.
10	Návrh zlepšení marketingového mixu provozovny Ráj hadic / Proposal of Marketing Mix Improvement of Shop Ráj hadic Svobodová, Denisa January 2015 (has links) Diploma work deals with assessment of present usage of marketing mix instruments and subsequently setting of improving proposals of marketing mix of the shop Ráj hadic. This proceeding should increase awareness of customers about the shop and by that to raise a number of the customers and intentsity of its marketing activities.

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