The increasing popularity of populist parties in Europe, demonstrated in particular by their electoral success, is attracting increasing attention from the academic community. Although the phenomenon of populism is nothing new and has already been reviewed from a number of different perspectives, it still represents a diverse field for deeper analysis. The thesis deals with the case of the French National Front and its changes during its most successful election campaigns, that is in the presidential elections in 2002 and 2017. Specifically, the thesis also focuses on political communication and especially on the change it has gone through at its management level. By comparing the performance of both leaders and their agenda, the work allows a closer insight into the problem of transforming the ideological base as well as the ways of political communication. The outcome of this work is the analysis comparing the election campaign of Jean-Marie Le Pen and his daughter Marine, the current party leader. The work also contributes to the debate around dédiabolisation, or the de-demonization of the National Front launched under the leadership of Marine Le Pen.

Communication of the European Parliament with the public takes place within various means and on different levels. This thesis offers an analysis of the European Parliament's communication strategy through the role-play game in the Brussels Parlamentarium. A role- play game simulating the legislative procedure of the European Union is available in all the EU official languages and it is targeted primarily at the youth between 15 and 18 years. The analysis is based on the political communication and political marketing theory, as well as on the concept of the role-play game as an educational tool. The methodological background of the analysis is embedded in the ethnographic research and its constituent methods, especially a participant observation and questionnaires survey, further completed by qualitative analysis of the visual and textual materials of the game. First, the advertising tools of the RPG are presented. Second, the course of the game is described and its transcript analysed. Third, the ways of reception of the activity by the participants are illustrated. The goal of the thesis is to show whether the role- play game is a successful communication tool of the European Parliament with the youth.

The diploma thesis "Social networks as a communication channel of selected political parties before the elections to the European Parliament in 2019" deals with political communication on the social network Facebook and Twitter. The aim of this thesis is to find out how selected political parties communicate on social networks in the election campaign, what type of form and content they used the most. The work also focuses on differences between communication on both networks. The theoretical part focuses on explaining the concept of political communication and political marketing, defines social networks and their types. The next sections are devoted to a brief description of selected networks and political subjects and describe the connection between the political space and the tools of social networks. The analytical part is based on a quantitative and qualitative content analysis in four weeks before the elections to the European Parliament in 2019. The gained data are supplemented by information from semi-structured interviews. The thesis evaluates the strategy of using social networks with the aid of established research questions and hypotheses.

(in English): This work deals with the representation of the SDG in political party programs for elections to the Chamber of Deputies of the Czech Republic in 2013 and 2017. Specifically, the parties are ANO, Civic Democratic Party, Pirate Party, Communist Party of Bohemia and Moravia and Czech Social Democratic Party. In the theoretical part, through the Agenda theory, was discussed the process of forming a political agenda at national and international level. Furthermore, the concept of sustainable development is explained, including the development it has undergone historically. Then the position of electoral programs in political discourse is described. After description of the method, ie the content analysis of election programmes follows by the chapter dedicated to the analysis, where are some of the partial decisions and results explained. In the penultimate chapter, the main findings on the occurence of topics contained in SDGs are interpreted and in conclussion there is discussion going on in which are results confronted with other researches engaged in sub topics of the analysis. The work is concluded by recommendations for further research and the limits of this work.

The presented thesis 'Economic Policy in Parliament election context in 2017' is describing the media image of successful political parties prior to the elections to the Chamber of Deputies in Czech Republic in October 2017. Mass media act as an intermediator of contact between the political parties or politicians themselves and voters and they have a crucial impact on the party's public appearance and image that is being presented. Especially during the pre-election period are media concerned about the political actions, decisions and election programs. The analysis is focused on the media attention and media space dedicated to the electoral and political topics. Chosen newspapers are Hospodářské noviny and Lidové noviny that represent serious approach in reporting the news. The method of quantitative content analysis allows to show the media space given, describe the type, format and main focus of the texts published. The diploma thesis describes also the political communication according to the theory of the political business cycles. The method of quantitative content analysis benefits from using a large scale of data and showing relevant conclusions at the same time.

CHARLES UNIVERSITY FACULTY OF SOCIAL SCIENCES Institute of Sociological Studies Department of Sociology Analysis of the political discourse on migration in the Chamber of Deputies of the Czech Republic: restrictive or liberal approach? Abstract of the Master's thesis Author: Ilia Kovalev Study programme: Sociology Supervisor: doc. PhDr. Zdeněk Uherek, CSc. Year of the defence: 2021 References KOVALEV, Ilia. Analysis of the political discourse on migration in the Chamber of Deputies of the Czech Republic: restrictive or liberal approach? Prague, 2021. 80 pages. Master's thesis (Mgr.). Charles University, Faculty of Social Sciences, Institute of Sociological Studies. Department of Sociology. Supervisor doc. PhDr. Zdeněk Uherek, CSc. Length of the thesis: 120256 characters Abstract Most of the previous research that has examined migration in the Czech Republic has focused primarily on the development of migration flows and changes in government strategies in this area, not on how we think about this issue and how we talk about it. Therefore, the aim of this Thesis is to analyze the political discourse on migration in the Chamber of Deputies of the Parliament of the Czech Republic. The analysis is based on the hypothesis of the existence of two consistent discourse attitudes, which represent restrictive and...

This master's thesis Comparative Analysis of Russian presidential elections 1996 - 2008 from the perspective of hybrid regime theory analyses four presidential elections in the above mentioned period and subsequently applies theoretical models of the hybrid regime theory. Such an application will allow to answer questions not only about the character of the elections - whether they can be considered democratic and competitive or not - but also about the character of the Russian regime as such. In this regard the analysis of parliamentary elections has to be also included as these take place only a few months before the presidential elections thus having a significant impact on the presidential electoral process and often on the result as well.

The accession process of Albania into the European Union is defined by the gradual fulfilling of the Copenhagen criteria. With the aim of promoting democratization reforms in candidate countries and improvement in the Copenhagen political criteria, the European Union has exerted pressure into domestic political structures in Albania through a series of Europeanization Mechanisms. This dissertation uses qualitative analysis to examine the impact of the Europeanization Mechanisms in the democratization process of Albania after the signing of the Stabilization and Association agreement. The theoretical domain of the research falls within Europeanization and Quality Democracy theory. The data gathered in the form of document analysis and interviews serve to test the hypothesis of the direct relationship of Europeanization an input in democratization in the case of Albania. The results suggest that both the conception and practical application of the Europeanization mechanisms with regards to the democratization process are faced with a series of challenges. Democratization is a process that combines structures, policies, and norms. In their current formulation, Europeanization mechanisms are able to affect only the first two. In terms of practical application, extreme polarization of Albania's...

The thesis focuses on the use of political marketing by the political party TOP 09 during the municipal elections in 2010. This chosen topic explores issues that have not been covered by the Czech political research yet. The thesis is mostly based on the theoretical concepts of Lees-Marshment and Bruce Newman. The research surmised that the political party TOP 09 had implemented political marketing techniques during the last municipal elections, and it might be considered, as described by Lees-Marshment model, as a market-oriented party. The thesis uses qualitative research methods. Its second part comprises of two case studies on the municipal campaigns of TOP 09 in the cities of Olomouc and Prague: the empirical evidence reviews campaign strategy, electoral programme, election polls, relations to the other candidate parties, media coverage, campaign organization, internal marketing and (last but not least) campaign financing. The thesis comes to conclusions that TOP 09 was using political marketing on municipal level, but still there are differences in the extent of its usage. While the Prague party organization behaved as a market-oriented one, the Olomouc regional organization might be described as a sales-oriented party.

The thesis "The political transformation of Kyrgyzstan after 1991: At the crossroads between democracy and authoritarian regime" focuses on the political development of Kyrgyzstan since independence in 1991 till nowadays. The thesis analyses the key aspects of the political development of the country, with particular emphasis on the specific role of local clans in the political system of Kyrgyzstan. The other analyzed subjects are inter-ethnic and interconfessional relations, constitutional development, electoral process and the phenomenon of the fall of regimes of Askar Akayev and Kurmanbek Bakiyev as a result of the Tulip Revolution and events of 2010.