The thesis Political marketing and political communication as a tool of government policy focuses on the topic of using political communication and political marketing by national government's and politicians. First part of thesis interduces theoretical framework for the political communication, political marketing, political public relations, permanent campaigns and branding. Second part focus on topic of govermental commnunication, third part of thesis interduces some case studies, primarily focused on the Czech Republic with an emphasis of the campaigns of the Government of the Czech Republic.

of the Master thesis The thesis deals with relation of the constitutional framework (institutional architecture) and democratic consolidation. Institutional framework has undoubtedly an impact on the stability of a political system. A scholar debate of suitability of presidential form of government has been started by Linz and Valenzuela in the late 1980s. The political development of East European countries allows us to study relation of constitutional framework, certain forms of government and political stability (the core of the theoretical part of the thesis). Focusing on Central and East European political systems, the thesis tries to explore, how much the strengthened position of the president, disposing constitutional powers is conducive the systemic stability, instability respectively. The Moldovan case offers the possibility in the great extent; the system has undergone both the semi-presidentialism and parliamentarism, electing its president by using the popular as well as indirect vote. The position of the Moldovan president influences the stability of the political system to the certain extent. At the end, an alternative notion of the semi-presidentialism based on the principal-agent theory is developed.

Diploma thesis "National identity in France and its role in the politics of Nicolas Sarkozy" deals with national identity as a political instrument used by the former French president Nicolas Sarkozy during his five-year term (2007-2012). The main objective of this work is to prove that the national identity in his discourse served to increase his popularity or to obtain far-right voters and that Nicolas Sarkozy used this policy instrument throughout his mandate despite the fact that he officially turned away from it after a failed public debate on the subject in 2010. As methodological basis for research on the topic and achievement of the objectives "critical discourse analysis" was selected and also "analysis of metaphors" was used as its complement. In the theoretical part of the thesis some of the basic scientific findings that deal with the "nation", "identity" and the development and construction of "national identity" are presented and discussed . The research consists of three main chapters devoted to the analysis of Nicolas Sarkozys' speeches during the given period. Chapters are divided according to the changing role of national identity in Sarkozy's political discourse - from the campaign tool in 2007, through the recovery of this instrument in 2009 and 2010 to its insertion in the...

This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.

The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.

The public policy scholarship says that media interract with the policy process in multiple ways. First of all, they offer various policy preferences. At the same time, they attach meanings to different policy events. This matters when it comes to the audience and its perception of chosen public issues. The media might also become an active participant in the policy debate and transmit their policy beliefs and policy preferences within this debate. The Narrative Policy framework brings these findings together with focus on the important role of policy narratives in the policy process. This master's thesis focuses on the case of family policy measurement adaptation in the Czech republic. The focus lies particularly on the government bill that has increased the parental allowance in 2019. This change has provoked a significant interest of the public and of the media, which were making their statements. The aim of this paper is to explore the form and content of the policy narrative and to say whether the media accounts have actively participated in the policy debates to possibly influence the policy outcome.

- Direct presidential election in the Czech Republic: reasons, conditions, consequences This diploma thesis is concerned with different aspects of implementation of the direct presidential election in the Czech Republic. It is aimed to discover the actual reasons for passing the Constitutional Act No. 71/2012 Coll., which introduces this institute into the Czech constitutional system. For the purpose of doing so, the thesis is divided into three parts. The first one presents and evaluates particular arguments (historical, political, constitutional, legal etc.), which were used by the proponents of this institute on one hand and by its opponents on the other. The content of the second part is the most extensive as it follows up the comparison of bills attempting to implement the direct presidential election into the Constitutional Act since 2001 up to the present. Therefore this part contains thirteen bills in total, including the one, which later becomes the Act No. 71/2012 Coll. Individual bills are compared and contrasted. The pertinent political and social circumstances accompanying their origin are also briefly mentioned. As the result of this comparison the author comes to the conclusion that the true motive to pass the Constitutional Act No. 71/2012 Coll does not lie in its content or its...

The aim of this thesis is to analyze the process of changing the Czech Constitution from indirect presidential election to direct popular election. This happened in 2012 and it is the most significant change of the Czech Constitution since its adoption. The first chapter of this thesis focuses on characteristics of a president in the Czech Republic and his specific role in the constitutional political system, which is crucial for understanding the topic. The second chapter deals with the process of constitutional change from the indirect to popular presidential election. It describes the history of legislative bills from 1989 to 2012, when the last bill was passed by the Parliament. Also, this chapter introduces an expert discussion about this fundamental constitutional change, as well as its pros and cons. The arguments for a direct election are rare in expert discussion compare to the arguments which are against. The argumentation of the political representation is generally in favor of direct presidential elections. This is in a strong contrast with political scientists and constitutional lawyer's opinion. The strongest argument for a direct election was public demand. The fact that a direct election has no place in the parliamentary political system and has potential to deform the parliamentary...

The aim of this diploma thesis is to analyze the economic and political development of Botswana and Zimbabwe in the last 50 years. Emphasis is placed mainly on the contradictory development in both countries, as the previously flourishing economy of Zimbabwe almost collapsed in the last decade, while the once poor Botswana gradually became Africa's miracle and role model for the optimal development policy. This thesis also seeks to propose measures that would help the distressed Zimbabwean economy to overcome this crisis and return on the growth path once again.

The purpose of the presented dissertation is to analyse the functioning of the Central Committee of the Communist Party of Czechoslovakia in Antonín Novotný's period (1953- 1967). The dissertation deals with three main themes: the organizational structure of the central apparatus, the staffing and personnel policy (the so-called nomenklatura). The main intention of the study concentrates on the Party elite's mobility and formation and considers patronage (clientelism) as an approach to understanding the political process. From the perspective of the political pluralism it examines coalition building at the central level through an analysis of aggregate biographical career data of over sixty Communist politicians. During the second half of the 1950s the Communist regime broke with the most brutal aspects of totalitarianism. The abandonment of massive and arbitrary repression was the key policy change from the Stalinist era. In many ways it prompted the transformation into a different type of dictatorship, becoming a modern police state rather than a despotic terror state. Instead of previous large-scale repression as a key means of social control, the Communist regime focused on a so-called cadre policy as the main power authority. As far as economic troubles were concerned, the Czechoslovak...