The master’s thesis deals with of assessment of the financial situation of the selected company in the period 2011 – 2015. The first part of thesis includes theoretical points, those are used for practice part. The thesis will evaluate the financial situation based on selected methods, mainly financial analysis, and will propose some steps, which will improve this detected situation.

The master's thesis focuses on the assessment of the financial and business performance of the company Direct Parcel Distrubution CZ s. r. o. by using the methods of benchmarking. The first part of work provides a theoretical background for the issue, with an emphasis on benchmarking. The second part of the thesis contains introduction of the company and situational analysis of the company. The following is the main part of the thesis, the acutal benchmarking of the company with selected competitors. The thesis concludes proposals to improve the financial and business performance of Direct Parcel Distribution CZ s.r.o.

Marketing, franchising, franchisor, franchisee, marketing tools, risk