The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.

The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.

The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.

The main aim of my master´s thesis is suggesting developement of a small company based on a critical analysis. In the theoretical part of the thesis is explained the basic concepts which will be used in analytical and conclusion part. In analytical part of the thesis there is performed analysis of internal and external environment. On the basic of analytical part, will be detected the proposal for development. In the conclusing part the changes are proposed for introduction into the company.

The aim of the thesis is to prepare a draft plan for expanding business activities for the company BS vinařské potřeby, s.r.o.. This precedes a part describing theoretical foundations in accordance with the defined problem and a part dealing with the analysis of internal and external environment in which the selected company is located.

The thesis deals with a creation of a business plan to found a gym in a small town of Prostějov. In the theoretical part of the thesis, the methods of creation of a business plan are described and then they are applied in the practical part to form the actual project. The goal of the thesis is to find out if such a project is possible and economically feasible.

The aim of this work is to develop a universal procedure introducing the concept of IT Governance using COBIT methodology to a small business environment. This thesis understands COBIT as a tool with which is possible to create a new business strategy for a firm and which will provide more competitive force for the firm in the competitive fight. The main contribution of this thesis is a theoretical research, which resulted in the proposal as how should a small company (which close-up characteristic is described in more detail in the work) proceed in a case that it decides to efficiently manage, manage and control the business IS / IT. This theoretical approach is then tested as a case study on a real small enterprise.

Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.

The aim of this work is to evaluate the current situation of Green Spedition s.r.o. and to formulate the business plan for further development. The theoretical basis forms the basis for further exploration. The current state has been assessed by using strategic and financial analysis methods and other indicators used to manage the company. The results are the basis for the formulation of recommendations to ensure the future development of the company.

This diploma thesis is aimed at assessment of the information system of Decon s.r.o. Appropriate assessment methods will be used to analyze the current information system. Based on the results of these methods, changes to the information system will be proposed and developed, which should lead to an acceleration of processes and their overall improvement.