This is a qualitative essay that has its starting point in the deindustrialized community in the county of Kalmar. At the time deindustrialization started, the globalization and the technical development took form, this resulted in increasing traveling in the world. The communities that had lost their industries had to find new ways of surviving. The politicians used the increasing travelling and tourism and saw a new industry in the tourism, therefore they made cultural heritage visible. Main focus lies in the will from politicians to visualize cultural heritage for economic gain and the administration of cultural heritage that in essence had to accept a new use of the cultural heritage. The studied organizations are regionförbundet and länsstyrelsen in the county of Kalmar. The questions are focused on the powers behind the visualization and who the responsible are. How regionförbundet and länsstyrelsen balance the development and preserve the cultural heritage in tourism industry. The last question grasps how the visualization affects the cultural heritages and how the cultural heritages are prioritized in the county of Kalmar. I´ve done a literature study and interviewed the concerned organizations. My conclusion is that the will of national politicians of visualizing cultural heritage affects the politicians of the county in Kalmar. Regionförbundet sees the cultural heritage as educational, for teaching the inhabitants about their history, and länsstyrelsen is working with preservation, both organizations work from the visions from “nationella kulturpolitiska målen” (Kulturplan 2012-2014; kultur med nya ögon; Tedenlind 2011-12-19; Thorstensson 2011-12-21). The cultural heritages are affected by the visualization, their meaning are changing because of a hybridization that are one effect of the globalization. Another important effect is a changed use that involves an increased and more intense usage of the cultural heritages.