The author deals with the phenomenon of dumpster diving. Being focused on those divers who are used to dumpster dive not being pressed to it by their financial situation, she concentrates on their definition of purity and their way of dealing with symbolic boundaries of clean and unclean. After summarising social-environmental and social scientific background of the phenomenon in context of the theoretical frame based on Mary Douglas and her book about purity and danger the author presents a qualitative analysis of participant observation and in- depth interviews with informants who dumpster dive voluntarily. Based on quantitatively and representatively tested public opinion on dumpster diving she points both the colourful composition of dumpster divers' motives and ideological believes and their reflection and norm- based boundaries categorization that is connected to food they are used to eat. In connection with informants' conception of food value the author argues that through inspiring power of the first dumpster diving experience informants' understanding and dealing with those boundaries have changed. Nevertheless, she stresses that despite being convinced their way of consumption is right and thus pure the informants tend to apply and present themselves by pattern of conduct that...

In the diploma thesis are defined terms related to entrepreneurship. In the application part, I elaborate a business plan for the development of a mobile application in the form of a written business plan including all key analyzes and methods. The most important parts of the plan include a detailed financial plan, a marketing plan, and a risk plan.

The primary aim of this diploma thesis is to describe the activities of the State Veterinary Administration of the Czech Republic (SVA) during the control of foods of animal origin and to find out the results of controls in the years 1995 to 2008. In the first part, there is solved the question of food safety in the Czech Republic (CZ) and the whole European Union (EU). In EU as well as in the CZ there exist a lot of controlling mechanisms which guarantee food safety. The second part is concentrated on the system of controls called Hygiene Supervisor, which is executed by SVA, and the analysis of the results of the controls in each year.

The aim of this thesis is to define the basic parameters of balance of trade between the Czech Republic and Poland in agri-food production. Attention is focused on assessing qualitative aspects of Polish origin food, especially with the findings of supervisory authorities in the Czech market. The thesis also deals with agrarian foreign trade in terms of territorial and commodity structure. Another issue is the import of Polish food focusing on the market for poultry. Poland joined the awareness of consumers and professionals in connection with undesirable practices negatively affecting food safety.

This work describes the development of legislative provisions relating to the issue of animal products as food, issued in the CR and the EU. This work also reports their implementation in food businesses, particularly in terms of data provided on product labels. During this work product labels were collected in selected chain stores, documented by photography and the obtained results were compared with the applicable requirements of the CR. The observed data of this study are also compared with the requirements of Act No. 110/1997 Coll. Food, and Decree No. 113/2005 Coll. Individual products of the investigated area (meat and dairy products) are also compared with each other (Point method and Simplified Point Method) and in terms of significance, consumer attention and other appurtenances associated with data on product labels were surveyed. The results revealed a strong dominance of Czech manufacturers on our market in categories of both milk and meat products. In terms of characteristics that producers are obliged to provide, no significant errors were found. If the products lacked any indication, it was usually an indication of dietary (nutritional) value for both meat and dairy products. Manufacturers of the products studied provided a large number of optional information (logos, etc.). We conclude they should rather focus on some of consumer-preferred emblems, for there is high number of them and they seem difficult to follow by the customers. Most consumers prefer the Klasa and the ?Český výrobek? (Czech product) logos.

The topic of this diploma thesis is the Consumer protection in the food supplements area. The work has been devided into three parts. The first part is devoted to the overview about categorization of the products with the impact on health. This part of this work also includes the elementary terms, which are: food, food supplements, medicinal products, cosmetics products and medical devices. The second chapter is devoted to the matter of food supplements as such. The third chapter deals with the terms health and nutrition claims. The last chapter includes the survey between the consumers of the food suplements and also the survey between the pharmacies.

Tato diplomová práce se zaměřuje na trh s bio potravinami v České Republice. Analizuje trh a použité marketingové nástroje. Práce obsahuje doporučení pro zlepšení působnosti marketingových prostředků pro podporu růstu trhu s bio potravinami v České Republice.

This thesis focuses in its content on the impact of changes in the rate of value added tax on the subjects of the pharmaceutical market. Thesis explains the basic concepts of taxation and simultaneously describes the theoretical basement of price and reimbursement regulation of medicines and foods for special medical purposes. The thesis contains an analysis of the actual impact of changes in the rate of value added tax on the expenses of health insurance companies and patients.

In the Czech Republic, 50 000 people are diagnosed with Celiac disease and the only known treatment for it is a gluten-free diet. For such patients, gluten consumption can provoke inflammation of a small bowel that can result in heavy consequences. Gluten is a protein contained in wheat, rye, barley, and oats and plays an important role in food production, because of its properties. Bakery and other gluten-free products are produced from other types of cereals. They also require a special technological process, separate spaces, and have a much smaller target group of consumers, which can increase their price at the end. People following a gluten- free diet have to be very careful while eating in restaurants and canteens because even a small amount of gluten can harm their health. Health insurance companies in the Czech Republic contribute various amounts to the GFD, however, mostly only for children. The goal of the research was to find out whether and for how much gluten-free food is more expensive than the ordinary one; and how the availability of gluten-free products and meals is assessed by people who have to eliminate gluten due to health reasons. To achieve the goal, quantitative research with a questionnaire survey was used. The questionnaire with 17 questions was filled in by a hundred...

The presented diploma thesis Development of "halal" trade in the world deals with the detailed analysis of this current socio-economic phenomenon. The thesis aims to provide the reader with a more detailed and comprehensive view of one of contemporary fastest growing markets in the world in general. Thanks to its unification, halal market is the only market in the world that transcends both religious as well as geographical and cultural boundaries. In this diploma thesis the development of the halal market in the world is viewed from the perspective of theoretical background and practical applications with a focus on the evaluation of the current trends. This diploma thesis presents a detailed picture on the dynamic development of halal food, cosmetics, textile, tourism industry and the field of Islamic finance. Geographically, the diploma thesis evaluates the development of halal trade in the three major regions of the world - North America, Europe and Southeast Asia. Author's subjective forecast of future development of halal market in the world is a part of the diploma thesis.