Non-profit organizations play a very important role in all developed societies; however it is not easy to manage these organizations. Because of its non-profit nature, it has to generate external funds to realize its purpose. In the cultural field, there is a variety of non profit organizations which as a result to the increasing competition, had to focus on an appropriate communication. Because of reason, that marketing in non-profit organizations functions a relatively short time in comparison to profit organizations, marketing strategies and strategic planning does not have a clear direction. The aim of this thesis is to clarify the functioning of cultural non-profit organization on the example of the orchestra Prague Philharmonia and show its uneasy position next to its direct competitors which are contributory organizations funded by state or municipal sector, part of public organization or limited companies (Ltd.).

(in English): This master thesis follows the history of Prague guilds from the very beginning of their system to the end in 1860. Research was focused on cities which created former Prague - Old Town, New Town, Lesser Town and Hradčany. At first, used sources and their evaluation for the above mentioned research are described. There are reflections of the most important moments in the history of guilds in the Czech Lands, especially in Prague towns at that time, in the next chapters. Main goal of this thesis is to reconstruct a picture of all historical guilds and brotherhoods in the cities of Prague. My own research reflects knowledge of previous researchers. These were thereafter compared to some new sources and revised. Unknown parts of the history of Prague guilds were elaborated, such as history of this system in modern period. Based on some particular knowledge of history of singular guilds new hypotheses of general evolution of guilds in Prague were formed. Attached are glossaries of names of professions (Latin, German and Old Czech), that were in Prague towns in the past.

The theme of this diploma thesis is selected aspects of the state graduation exam through the perspective of Prague's grammar schools students. The aim of this work is to map current situation regarding the state graduation exam with the emphasis on the selected aspects of this exam. These aspects will be seen primarily in terms of the former as well as current students of Prague grammar schools. In the beginning of theoretical part is outlined the development of graduation exams followed by the theme of the state graduation exams, which were launched in 2011 and since then are continuously modified. The theoretical part was inspired by professional literature but also by Internet resources and academic works written on a similar theme. At the end of this part there are also mentioned selected media feedbacks on the topic of state graduation exam. The second empirical part was developed on the research which took place at selected Prague grammar schools. This research was conducted through a questionnaire survey. The aim of the research was to analyze selected aspects of the state graduation exam at source - to see the state graduation exam through students and also teacher's perspective. Teachers were an additional group of respondents in the research.

This diploma thesis deals with the possibilities of building a tram track between the Prague districts of Suchdol and Bohnice. It summarizes basic facts about public transport in general and in Prague, mentions the organization of the Prague Integrated Transport system and its financing. The practical part deals with the specific project of the tram track connecting Suchdol and Bohnice using the already designed tracks Kobylisy - Bohnice and Podbaba - Suchdol. Moreover, the nearby Troja area is added to the project. Based on current bus traffic data, new tram lines serving these areas are suggested. At the final stage, the project is complemented by the new P + R parking lots and the possibilities of their use.

This thesis proved, that in the Czechoslovakia they didn't negotiate about the Munich Accord only in the sixties and seventies, but also immediately after the beginning of the Second World War. The arguments for its nullity brought E. Beneš and his colleagues. In 1945 the Czechoslovak government delt with this problem by tranfering the German inhabitants. The Munich Accord appeared again in 1967, when Czechoslovakia wanted to cooperate with Federal republic of Germany within the Ostpolitik. Finally, the problem was definitely solved in 1973, when both of the states signed and ratificated a Treaty on Bilateral Relations.

The aim of this thesis is the analysis of integrated transport systems in Prague (Prague integrated transport) and in Bratislava (Bratislava integrated transport). The analysis identifies e. g. means of transport in these integrated transport systems, transport and legal relations, practical knowledge from travelling etc. In the conclusion of this theses there are suggested some recommendations in order to improve the system. This analysis showed that the creation of high-quality transport system is quite difficult.

This diploma thesis contributes to sustainable transport in Prague. It analyses media texts from six selected Czech printed newspapers (Blesk, Mladá fronta Dnes, Pražský deník, Metro, Hospodářské noviny, Právo) by using the theoretical and methodological strategy of critical discourse analysis by Norman Fairclough. These texts were found through media database Anopress IT by using keywords about sustainable transport in the capital city of Prague in years 2010 till 2018. This thesis is divided into four main parts. The theoretical part is dedicated to the terms of mobility management, the social construction of reality and discourse. The methodological part is focusing on discourse analysis, critical discourse analysis and the approach by Norman Fairclough. The analysis identified five topics in the discourse of sustainable transport in Prague - electromobility, public transport, foot traffic, urban cycling, and Sustainable Mobility Plan. Sustainable mobility in Prague is presented in a context of the polluted environment which should be solved by "ecologically, environment- friendly, clean". The most media texts were dedicated to public transport and electromobility. Just one text was about foot traffic as a sustainable type of mobility. Participants were mostly from Prague city hall, however, not...

(in English): The thesis focuses on the Loreto litany in Loreto Prague in the 17th and 18th centuries. In the first part, it explores the Loreto litany in its involvement in the liturgy and puts it in context with the reflection of Marian spirituality. The second part examines Loreto litany from the Prague Loreto music collection from the property of Capuchin Order and from the property of the Lobkowicz family. Because some litany have a reduced setting, it extends the view of rural style analysis by examining printed collections of 18th century rural music.

This Master Thesis deals with the usability of fundamental indicators for building a stock portfolio regarding chosen equities from the Prague Stock Exchange. The output of the work is finding that stocks with the lowest values of price to earnings ratio and price to book ratio make higher return than stocks with the highest values of these indicators. These stocks exceed latter with taking lower risk based on standard deviation of returns. The usability of indicators was confirmed by these findings. Another conclusion of this Thesis is finding that stocks with the lowest values of these indicators exceeded benchmark represented by PX-TR index.

A model study about the precise stratigraphy of the Kralodvorian Formation was made on the drill core from Ořech near Prague. The exposure at Levín was used as a reference section. Both sections were sedimentologicaly studied and described in detail. The study of thin sections was a supplemented for exact description of the rocks and lithotypes. Chemostratigraphic methods (?13C and TOC) and method of the rock magnetic susceptibility were used for detailed stratigraphic analyse. All the mentioned methods of both sections. Samples for the measurements of the magnetic susceptibility were taken by 0.5 m of thickness. The measurement of ?13C and TOC was taken from the non-wheathered 80 m of the drill core Ořech and from the upper 20 m Králův Dvůr Formation at Levín profile by 2 m. The available data show that Ořech represents low and middle part of the Kralodvorian strata and that all studied thickness (80 m) belongs to only positive excursion of ?13C. This excursion is interpreted to be the upper Katian. It gives an evidence that sedimentation of the Kralův Dvůr Formation was very fast. Identification and interpretation of this excursion makes possible the accurate interregional corelation of the strata. A precise regional stratigraphic subdivision is based on inhomogenities caused by different materials or...