The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the product. Monsanto SA, as a company, deals in the market as DEKALB. The study is based on the principles of the Burrows model of corporate identity. A tailor-made questionnaire was used as the measuring instrument. A total of 281 respondents completed the questionnaires. Data analysis was done by means of descriptive statistics and a Varimax rotated factor analysis. The reliability of the data was verified by determining the Cronbach's alpha coefficient. In this investigation, for the brand DEKALB, only one factor contributes to the brand image identified as dynamism. For Monsanto SA, two factors contribute to the organisation image. These factors are identified as dynamism and visual identity. The research concludes that although brand identities are similar to a large extent, the market views Monsanto SA more defined. A second factor is identified in addition to the common factor in both identities. The final and most important conclusion is that dual branding in the marketing strategy influences corporate identity and image, and vice versa. Monsanto SA should, therefore, take care not to confuse the market. Currently, agreement exists between the two identities, but it could easily result in confusion. Marketing strategies of Monsanto SA and DEKALB should purposefully dovetail to ensure that market confusion does not set in. / Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2009.

“Det är dålig uppfostran” är ett examensarbete skrivet av Jenny Spik och Alexander Villafuerte. Studien undersöker utifrån ett föräldraperspektiv hur föräldrarnas tillvaro påverkats utav en ADHD-diagnos på deras barn. Syftet med studien är att försöka hitta en förståelse kring hur detta påverkar familjelivet men framförallt föräldrarna. Med teorier om stigmatisering, avvikande och normaliseringsprinciper som verktyg har författarna till studien försökt att analysera data. Semistrukturerade intervjuer har använts vid insamling av data för denna studie. Sex föräldrar har intervjuas med avsikt att fånga upp deras upplevelser. Resultatet redovisas med hjälp av kategorier och varje kategori analyseras enskilt. Resultatet av studien visar att hur föräldrarna mår påverkas till mycket stor del av hur barnen blir behandlade främst av skolan, men även av både barn och andra vuxna i barnets omgivning. / "It's bad education" is a thesis written by Jenny Spik and Alexander Villafuerte. The study examines from a parental perspective on how parents' lives is affected out of an ADHD diagnosis of their child. The purpose of this study is to try to find an understanding of how this affects family life, especially the parents. The authors of the study attempted to analyze the data with the theories of stigmatization, deviant and normalization principles as tools. Semi structured interviews were used to collect data for this study. Six parents was interviewed with the intent to intercept their experiences. The results of the interviews are presented by categories. Each category is analyzed individually. The results of the study shows that the parents are very affected by how the children are treated primarily by the school. But also by children and other adults in the child’s environment.

This thesis focuses on the development of the Conservative Party's policy in respect of the form of the National Health Service in England between the general elections of 1964 and 1979. By form is meant the basic principles of the Service and the organisational arrangements (structure, management processes and financing) made to give effect to those principles. After an account of the form of the NHS in 1964, the thesis documents the development of Conservative Party policy on those aspects of form to which attention was given between 1964 and 1979. In doing so, it draws extensively on primary material, much of which (especially that relating to the Party's periods in Opposition) has not, as far as the author can discover, been brought together previously in an historical study. By examining this material in its appropriate context, it is hoped that the thesis makes intelligible a passage of history quite tightly circumscribed both in terms of subject and period. Insofar as an overall theme might be said to emerge, it is of a Party committed to the idea of a comprehensive health service, uncomfortable with the consequences of aspects of the form enacted in 1946 but, conscious of the popularity of the NHS, cautious about making radical changes.

Privacy is becoming increasingly important due to the advent of e-commerce, but is equally important in other application domains. Domain applications frequently require customers to divulge many personal details about themselves that must be protected carefully in accordance with privacy principles and regulations. Here, we define a privacy ontology to support the provision of privacy and help derive the level of privacy associated with transactions and applications. The privacy ontology provides a framework for developers and service providers to guide and benchmark their applications and systems with regards to the concepts of privacy and the levels and dimensions experienced. Furthermore, it supports users or data subjects with the ability to describe their own privacy requirements and measure them when dealing with other parties that process personal information. The ontology developed captures the knowledge of the domain of privacy and its quality aspects, dimensions and assessment criteria. It is composed of a core ontology, which we call generic privacy ontology and application domain specific extensions, which commit to some of application domain concepts, properties and relationships as well as all of the generic privacy ontology ones. This allows for an evaluation of privacy dimensions in different application domains and we present case studies for two different application domains, namely a restricted B2C e-commerce scenario as well as a restricted hospital scenario from the medical domain.

Thesis (M. Sc.)--University of Canterbury, 2009. / Typescript (photocopy). "5th February 2009." Includes bibliographical references (leaves 66-69). Also available via the World Wide Web.

Thesis (Ph. D.)--Ohio University, August, 2004. / Includes bibliographical references (p. 74-77).

Thesis (Ph.D.)--Ohio University, August, 2004. / Title from PDF t.p. Includes bibliographical references (p. 74-77)

Zugl.: Bayreuth, Universiẗat, Diss., 2004.

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No description available.