This thesis analyses the pricing environment of the OOH advertising media market in the Czech Republic. In the theoretical part, it introduces the concept of marketing and marketing communication, but also touches upon advertising as such and its role in society, which is in many cases controversial. Furthermore, this thesis focuses on a specific communication channel, namely outdoor advertising. It presents its history, development and current trends. It describes the various types of formats offered on the Czech market, including innovative and alternative ones, but also presents the current problems and limitations associated with this medium. Even so, advertisers are currently investing significant sums in standard OOH advertising formats and suppliers are trying to collect increasingly accurate data to increase the effectiveness of this communication channel. The supply of outdoor advertising operators in the Czech market is concentrated in a few large players. The specific demand and offer of OOH advertising suppliers is presented in the practical section in parallel with the offer of the media agencies contacted. In this part, it is analysed and evaluated how the outdoor advertising market reacts in terms of price to the advertising demand of advertisers. The author focuses on the main and...

This diploma thesis is focused on the implementation of a specific measure within the educational policy in the Czech Republic. The aim of the work is to describe the introduction of regulation in the form of compulsory pre-school education in terms of setting the agenda and its subsequent enforcement. Furthermore, the aim of the work is to explain the introduction of regulation with respect to the arguments of individual actors. There is a wide range of actors who comment on the issue, these actors form a coalition that shares their beliefs. It is important to mention that the topic of integrating socially disadvantaged children into society is a much- discussed and sensitive topic also at the international level. Another goal of the work is to capture and describe the discussions concerning the functioning of regulation after its introduction, in connection with stakeholders or published research. This description will also include an analysis of public opinion towards the main idea of regulation (public attitude to the policy pursued). The topic concerning the introduction of the regulation of compulsory pre- school education is described both in terms of material and with the aim of revealing individual processes in public policy, the result is subsequently reflected in the theory of phases of...

The master thesis treats about the multi awarded roman Le dernier des nôtres. This roman is the second written by the French novelist and journalist Adélaïde de Clermont-Tonnerre. The purpose of this thesis is the translation of some chapters of this roman into Czech language. On the following pages, we will focus on analyzing and professionally comment our way of translating. We will study the different elements composing the translation and the cultural specificities we had to consider while translating. Not less important was the general approach of theoretical translation processes and methodology, but also the problematics that could be faced by a translator. Theoretical chapters give a better understanding of translation discipline.

English abstract The thesis deals with the theoretical and the practical level, the views of adolescents on the issues of the elderly. Represents the characteristics of adolescence and its stages. Describes the basic physical, psychological, emotional and social changes of adolescence and their impact on this age period. Subsequently defines old age, aging, elderly, and the phase of old age. With regard to the stage of old age outlines the basic physical, psychological, and social changes in the period of old age. The third chapter focuses on the issue of the views and attitudes of the society on the elderly and the factors, which affects them. The fourth chapter describes the opinions and attitudes of adolescents to the elderly and the factors which influence. The third and the fourth chapter is enhanced by research with this issue. The final chapter consists of the research of the investigation describing the views of adolescents to the elderly. Research survey consists of ten lines with the selected issues of the elderly, dealing with the characteristics of the elderly, the expectations and concerns of the elderly, the advantages and disadvantages of the elderly, the work of the elderly, care for the elderly, living with seniors, the situation of today's older people benefit from contact with the senior...

Baigiamajame magistro darbe yra pateikiama ir analizuojama neteisėto vertimosi ūkine, komercine, finansine ar profesine veikla normos taikymo problematika, baudžiamosios ir administracinės atsakomybių atribojimo probleminiai kriterijai. Atlikto tyrimo tikslas yra išskirti probleminius šios normos aspektus, juos atskleisti bei apibendrinant mokslinę doktriną ir teismų praktiką pateikti konkrečius normos taikymo sprendimus. Darbe taip pat iškeliama baudžiamosios atsakomybės pagrįstumo bei taikymo sąlygų problematika. Pateikiama užsienio šalių praktika bei alternatyvūs baudžiamosios atsakomybės taikymo variantai. Mokslinio tyrimo metu yra pateikiami pasiūlymai dėl neteisėto vertimosi ūkine, komercine, finansine ar profesine veikla normos tobulinimo, kvalifikuotos normos sudėties panaikinimo. / Problems of using norms of illegal farming, commercial, financial and professional activities, and criminal and administrational liability limitation problem criteria are presented and analyzed. Aim of study, which was carried out, is to distinguish problematic aspects of this norm, to uncover these problematic aspects and to present specific solutions of application of this norm through generalization of scientific doctrine and practice of courts. Practice of foreign countries and alternative variants of application of criminal liability are presented. Suggestion, concerning the improvement of norms of illegal farming, commercial, financial or professional activity and removal of qualified norm content, are presented during this scientific study.

This master thesis examines the influence of short-term prison sentences on social and psychological development of individuals imprisoned in prison. It is struggling to find and define phenomena that may affect the personality of the individual in prison facili-ties.The thesis defines the professional key concepts that relate to the topic penitertiary environment. It is specifically about those concepts, which are known only to a small circle of people (mainly people who are involved in prisonry). Specifically, the notions of punishment, convicted persons, treatment programs, penitentiary problems or institu-tionalization. It also describes the psychological and social aspects with which the pri-soners face in prison.The issue of short-term prison deals with the practical part of the thesis as the respondents were using individuals who were sentenced to imprisonment of up to one year. Information is processed through interviews and questionnaires records (it is possible to write even a case study).

This work deals mainly with electrical energy. In the first part is focused on alternative energy sources, and describes structure of consumption and production of electricity over the past few years, during which is focuses on renewable energy sources. In this context, assesses the conditions for alternative energy sources in the Czech Republic from the perspective of the legislative, as well as current status and potential of alternative energy sources and tries to predict the development of these issues. The next section describes the Smart Grids as a means to achieve these goals. There are presented the basic features of this system, its goals and challenges, a description of the integration of Smart Grids with other sources of electricity and the benefits of using Smart Grids both from the perspective of user and from the perspective of system. Other parts are focused on distributed control systems in the energy sector, its development and principle. The last part is devoted to consideration of the role of alternative energy sources and distributed generation in Smart Grids.

The diploma work 'Financial education as prevention against over-indebtedness of Czech households' deals with the issue of constantly rising over-indebtedness. In the Czech Republic the number of people who find themselves in financial shortcoming due to over- indebtedness has recently raised. When we compare the Czech Republic with the advanced countries in the European Union, we find out the over-indebtedness is not so high. What is, however, alarming is its dynamics in the recent years. These figures are confirmed with statistic data. The phenomenon of consumer loans started to develop in the late 1990's when the first negative consequences, i.e. social and psychological impact, and distraints, which had not been known so far, appeared for the first time. Mortgages are seen as relatively healthy form of debt because their reimbursement is not as problematic as it is with the consumer loans. Investment into living is considered as long-lasting. There are several possibilities how to cope with debts. One possibility and prevention is financial education the application of which is in the centre of this work, i.e. financial education as the tool for orientation in market environment, part of social work and especially as the prevention itself. The essential part is educational activities and...

The aim of this diploma thesis is to describe localization and calculation load identification of dynamic systems using piezoelectric sensors. Finding methods, which would allow us to evaluate loads on simple systems is the key to their application in the structural health monitoring of more complex systems. A theory necessary for understanding and application in aerospace, civil engineering, automobile industry, and train traffic of presented methods is given in the first part of the thesis. In these applications, the methods of wave propagation and different types of neural network methods are used to evaluate load identification. It is possible to evaluate loads by using a time reverse method, a method based on signal deconvolution, and a method based on a voltage amplitude ratio of the piezoelectric sensor. In the next part, the methods are described, the suitable place for gluing of a sensor, and the number of sensors for using method is given. These methods were verified and compared to a simple experimental system. In the following part, the model of the piezoelectric sensor is presented. It is possible to use the model for calculating voltage output from the strain. For methods verification, the problem of train passage in a specific place of the railway is chosen. The speed of the train and its load on the railway was calculated by using these methods.

The theme of this dissertation thesis is the relation of bilingual education and educational projects aimed at European issues. The research part was conducted at bilingual upper secondary schools in the Czech Republic, Germany and Great Britain (Wales). In the thesis the themes such as European politics, intercultural dialogue, international peace, human rights, humanitarian aid and language education are primarily included into European issues. The empirical research was deliberately realized at bilingual schools, where the instruction is delivered throught the medium of two languages. With regard to this fact a frequent participation at educational projects with European focus (European projects) was anticipated at these schools. European projects are often interconnected with the laguage studies. In recent years education projects have been an important part of the curriculum in Czech, German and British environment and they play a vital role in education context. The projects enrich the bilingual instruction from both methodical and content perspective and enable launching cooperation between schools and other partner institutions. Bilingual education has lately been supported by international educational strategies aimed at cultural biodiversity and multilingualism. In European Union The...