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The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of FUNTORO multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia system in the European market.

Abstract The task of the master's thesis was on the 10 meat products to determine the basic analytical value (content of water, fat, salt), then perform a sensory evaluation of measured data and confront with the sales price. The measured values for the sample analysis: the average water content: 76,34 %. The average fat content: 47,50 %. The average protein content was: 16,46 %. The average content of collagen, 3,23 %. And the average value of the salt content was 2,92 %. When the guest sensory the products were of the more expensive price category usually ranked better, but there were exceptions.

The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia devices in the European market.

This thesis is situated in the surroundings of the hotel industry. The aim is to analyse the determinants of customer satisfaction depending on the product price category. The product price category corresponds to the uniform classification of accommodation facilities in the Czech Republic. The research is based on the analysis of partial attributes of satisfaction in connection with the overall level of customer response to a specific hotel. The research sample is based on 1821 hotels located in London. Data was selected from the accommodation reservation portal Booking.com. The practical part is based on quantitative analysis and implemented with the assistance of the chi-square test, two-tailed t-test, ANOVA and multiple linear regression. Primarily, the input data is properly annotated. Analysis of the seven basic attributes of customer satisfaction follows. The final part of the paper looks into how the partial attribute ratings correlate with the overall evaluation of each hotel accommodation category separately and thus answers the specified research question.

The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution.

This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.

服務業已成為國家經濟發展的重要基礎，如何提供良好的服務來滿足顧客，也成為相當重要的議題。而在組織中，員工面對顧客所展現的態度及行為皆代表著組織，員工服務的行為與經驗在與顧客互動的過程中，影響顧客對服務品質的認知，再者，房屋仲介業在服務業中具有相當重要的地位，房仲業者分店數全台已達五千多家，僅次於便利商店，因此本研究將以房仲業者為例，進行員工服務行為之內涵之探索，並探討房屋仲介業務人員，在銷售價格高低不同之房屋時，或面對不同類型的顧客需求時，所展現的服務行為內涵是否具有相同、相異之處。 　　本研究以台北市之房屋仲介業業務人員為研究對象，深度訪談49位具有8個月以上服務經驗之房仲業務人員與店主管，並將訪談內容逐字稿轉為可研究的項目 (item)，依內容相似性作分類，共產生10種不同的服務行為類別。研究結果顯示，不論房仲業務人員在銷售價格較高或較低的房屋時，或是其面對自住型或投資型需求之顧客時，大多會展現出公司所規定之服務行為；然而，當其在銷售價格較高的房屋時，與當其面對投資型需求（而非自住型需求）之顧客時，尚會展現出公司未明文規定之服務行為。 / Service industry has become an important foundation for national economic development. So how to provide better service to make customer satisfied has become an important issue. In service organization, employee’s behaviors and attitude toward customers are on behalf of organization. And employee’s service behavior in the process of interacting with customer will influence how customer perceives service quality. What’s more, the real estate brokerage industry plays an important role in service industry. The number of stores of real estate brokerage industry in Taiwan is more than 5,000 stores, only less than the number of convenience stores. Therefore, this study used the salespersons in real estate brokerage industry as sample to explore the first-line employee service behaviors. And this study discussed the similarities and differences in service behaviors when salesperson sold the houses with higher or lower price, and faced customers with different needs. 　　This study used a sample of the salespersons of real estate brokerage industry in Taipei. After interviewing 49 salespersons, whose working experience is more than 8 months, the study turned the transcripts into analyzable items. By the similarity of the items, this study classified the items into 10 categories. The result is that no matter the salespersons sold the house with higher or lower price, or faced customer need of consumption or investment, they mostly provided the organization expected customer service behaviors. But when they sold the house with higher price, or faced the customer need of investment, they even provided the more customer service behaviors which are not required.

The goal of the thesis is to assess the quality policy in connection to customer satisfaction in a selected organization through the ISO 9001 standard. The Jihočeské tiskárny (South Bohemian Printing Works) was established in the Fifties after the nationalization and grouping of local Czech and German printing works. During the privatization in the Nineties, Jihočeské tiskárny a.s. were established as a part of the Passauer Neuer Presse Verlag Group. In 2004, Obchodní tiskárny became the majoritary shareholder of JČT, and since 2006 JČT has been part of the printing OTK Group. The process and the system of assessment of customer satisfaction in Jihočeská tiskárny, a.s. is integral part of the company system of quality management. It is a part of the process of Creation and examination of contract in accordance with the company directive Q {--} S 7/1 Creation and examination of contract. The questionnaire that constitutes one of the annexes to the above stated directive (under the name of F 07 {--} Q 009 Questionnaire, as annex No. 9 to the directive) has several parts: assessment of order quality, assessment of satisfaction with order prices, assessment of satisfaction with service conditions provided to the customers, assessment of satisfaction with deliveries and logistic services. The evaluation of customer satisfaction from the point of view of product quality showed where there are problems that must be solved. The causes of most frequently reclaimed or criticized products and defects consist in mixture of products (particularly labels). The causes of displays of dissatisfaction with product prices and with price and payment conditions can be seen in insufficient work with clients and customers. That means particularly approximation of needs, technologies, input materials, principles and rules needed for production to all customers during mutual negotiations. The assessment of satisfaction with service needs and satisfaction with deliveries and logistic services brought not only identification of remarks and critique but also characteristic of causes. The whole process of assessment of customer satisfaction and the very evaluation of customer satisfaction in Jihočeské tiskárny, a.s. depends on the approach to solution of a whole complex of all operations performed and to actions to ascertain specific client satisfaction in the relevant period.

The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.