Techn. Universiẗat, Diss., 2001--Berlin.

Techn. Universiẗat, Diss., 2005--Berlin.

Essen, Universiẗat, Diss., 2005--Duisburg.

The thesis deals with the impact of fiscal policy on economic development and is divided into theoretical and analytical part. The theoretical part of the thesis describes macroeconomic performance indicators, the operating principles of state economic policy and economic cycle including its phases and his possible causes. Next part deals with the functioning of fiscal policy including its types, measures and problems associated with it. There is also outlined the issue of the formation of the state budget and the public debt. The analytical part is primarily monitored developments in the gross domestic product, unemployment and inflation rates within the reporting period. The following section provides an analysis of state budget and public debt of the Czech Republic, especially in the connection with the development of the budget balance and structure of expenditure and revenue side of the budget. Examined topic is given in correspondence with the fiscal measures undertaken. The thesis is also a comparison of domestic development with neighboring countries and the EU average. Finally there is a synthesis of the ascertain results.

The thesis deals with the influence of brand on consumer buying behavior. The thesis is divided into theoretical and practical part. The theoretical part describes the brand, consumer buying behavior, brand Bio and the analysis of its external and internal business environment. The practical part of the thesis introduces Biofarm Filoun and analyzes its business. Also included is survey, which shows level of customer awareness of the brand Bio. Based on the analysis and the questionnaire a proposal for Biofarm Filoun is created with measures and recommendations leading to increased sales and further expansion of their Bio products among customers.

The Diploma Thesis is focused on the brand issue from the perspective of strategic management. The work is divided into two consecutive parts, a theoretical one and a practical one.

The Diploma Thesis is focused on the brand issue from the perspective of strategic management. The work is divided into two consecutive parts, a theoretical one and a practical one.

No description available.

No description available.

No description available.