This thesis focuses mainly on the analysis and implementation of a CRM system into a non-profit organization. Main aims of the thesis are first introduction into the issue of CRM and fundraising and then implementation of a particular CRM system into a real non-state non-profit organization. The thesis has been made in cooperation with another student, who has been engaged in the analysis of the process of choice of a CRM system, while this thesis presents the implementation of the certain system. The theoretical part of this thesis deals with the theory concerning fundraising and CRM, where also common aspects of those two topics have been mentioned. In contrast with the theoretical part, the practical part deals with the implementation of a selected CRM system into a certain non-profit organization. The theoretical part is also expanded with a research in works concerning similar topic. The main contribution of this piece of work will be the implementation of a CRM system into a foundation, where it will be used as one of the main tools supporting fundraising of the organization.

A prominent British newspaper and its website publishes an inflammatory article stating that a lifeboat charity has been cynically abused by migrant traffickers who are using it as a ‘free ferry service’ to get their cargo of human beings into the United Kingdom. What reaction is generated on the Twitter social media network? What narrative, language usage and sentiment is formed? How does the charity react?This thesis examines this case and discovers through word frequency and conversational analysis how one news story reverberated in 280 characters or less. Themes impacted by this research include Twitter as a social media network service, fake news, echo chambers and their bubbles, trust and audience perception, news media literacy, social campaigning and awareness, and crisis communication and news/stakeholder management.The conclusion reached is that the story had the potential to adversely affect the charity’s reputation and future income stream even though it was doing its duty because of its unwillingness or inability to engage with stakeholders and correct any misunderstandings. The thesis discusses why this was not a good idea and considers how the story could have developed into a broader, more damaging entity with relative ease, especially with the role social media can play for news consumers in today’s society.

The master’s thesis focuses on the analysis and proposal for improvement of marketing communication of the non-profit organization Diecézní Charita Brno. The first part deals with the analysis of internal and external factors influencing the environment in the organization, which are subsequently summarized in the end of the analysis. Based on the summary, proposals for improvement in marketing communication for services for foreigners at the Diecézní Charita Brno will be introduced.

The master´s thesis is concerned with non-profit organizations and main ways of their funding. The thesis acquiants with the usage of suitable indicators of financial analysis and includes proposals for improvement in economy of the concrete semi-budgetary organization.

This diplom´s thesis deals with evaluation of the finance situation in non-profit organization Klokanek Brno. The aim of this work is to analyze earnings and expenditures, evaluate the finance situation of the organization and propose recommendations for improvement of the finance situation. This analysis results from theoretical background which is covered in first part. In the second part is presented analysis of earnings and expenditures and in the third part are recomendations related to the imrovement of the non-profiting organization Klokanek Brno.

This Master Thesis is focused on the evaluation of non-profit organization financing. The main aim is the analysis of all possible financing forms of the particular organization Hospic u Sv. Alžběty in Brno. The considered financing forms are based on the theoretical findings realized from the first part of this work. Next topic is the analysis of current financing resources, the financial and the non-financial patterns, where the effective forms of financing are suggested as the benefit of supporting activities and progress.

The thesis focuses on the functioning of volunteering within the family. The theoretical part deals with the definition of concepts related to the definition of volunteering. This thesis also includes the search of foreign literature which is dedicated to the study of volunteering in the family. In the empirical part is applied a qualitative research which is performed by the method of grounded theory. In the thesis are employed in-depth interviews on members of three families in which more than one family member volunteers are actively involved. The aim of the thesis is to add a different point of view into the topic of transfer of volunteering in the family. This thesis points out the family dimension of volunteering which most studies nowadays marginalize. Exploring the transfer of volunteering in the family is able to provide a unique insight of how each member is aware of volunteering. It also considers how and for which reasons the family members are or are not committed to the volunteering.

The diploma thesis called The non-profit sector in the Czech Republic and its role in the implementation of activities for children and youth from children's homes deals with the activities of the non-profit sector in a particular children's home. The thesis is theoretical-empirical. The theoretical part is based on scientific literature and provides basic information about institutional care in the Czech Republic and specific facilities for institutional care. It also includes the basic characteristics of the selected children's home in which the subsequent investigation was conducted. It also deals with the issue of children who have been raised in children's homes for a long time. It deals with the social prognosis of such individuals and discusses the problems faced by children who are raised in these facilities for a long time. The thesis also deals with non-profit organizations in the Czech Republic and their division. It also includes the basic characteristics of non-profit organizations that cooperate with the children's home in which the investigation took place. The aim of the empirical part of the thesis is to find out whether some non-profit organizations cooperate with the selected children's home and, if so, which specifically and what activities or programs they offer for the target...

Utilization of personnel management in volunteering The diploma theses deals with a comparison of methods of personnel management in business and volunteering and answers the question of whether coordinators of volunteers utilize knowledge of personnel management in their work or whether they choose different strategies. Four theoretical chapters introduce the necessary information to understand the practical part. The first chapter anchors the area of volunteering by stating the basic concepts. The text continues to analyze the law on volunteering in more detail and thus provides insight into legislation in the area of volunteering. The description of volunteer centres and their function in the work with volunteers gives basic picture of this topic, before moving on to the main chapter, which discusses the different elements of human resource management and highlights the common and different approaches when working with staff and volunteers, as described in the literature. The empirical part then captures the methodology of the survey, its analysis and the conclusions which could be drawn on the ground of a limited number of realized interviews. The conclusions are demonstrated using extracts of realized interviews. Keywords Volunteering, volunteer, non-profit organization, personnel management m

This thesis "Effectiveness of NGOs in the field of integration and discrimination against foreigners" is dedicated to the service efficiency of NGOs on issues of integration and discrimination against foreigners. The main goal of the work is to find answers to questions important for understanding the issue during the research. Another aim of the research is to determine whether it conforms to offer integration services of NGOs declared needs of users-foreigners. The thesis deals with the services offered by NGOs, the use of these services by foreigners, the relevance of similar services and how versatile such organizations could and should operate. It examined the rate of participation and assist NGOs in addressing discrimination and integration of foreigners and efficiency of their services. The benefit of this work are recommendations for NGOs, which could increase the efficiency and effectiveness of services in the field of integration and discrimination against foreigners. The recommendation is based on in-depth interviews with clients and a questionnaire survey of NGO employees.