Today’s international and connected environment has amplified the frequency of project business as a means to realize large transnational and global investments in world infrastructure. However, to realize an international infrastructure project, large collaboration among the right actors must be formed. A common and pressing issue is communication barriers and misunderstandings, hampering a single company’s capabilities to take full advantage of the opportunities auctioned or mutually created. Therefore, the purpose of this thesis is to explore the potential impact the organizational culture within a particular MNC had in regards to effective project formation and how to overcome these communication barriers. This thesis has been conducted with NKT, which provides turnkey cable solutions worldwide to connect various places and infrastructures. They are, therefore, active within a project business setting where they, together with other actors, collaborate intensively to deliver the solutions to their customers, i. e. nations. In 2021, they have set the work culture high on the agenda to connect a better world, a safer and more inclusive work environment, and advance more value to their stakeholders. We believe NKT provides an extraordinary opportunity to research in-depth how the organizational culture can be effectively utilized in project business since this is a unique scenario and NKT shows a high degree of cultural awareness. Thanks to our cooperation, we could conduct a multi-method case study to investigate the phenomenon thoroughly. The theoretical framework displays project business through collaboration, communication, and organizational culture using a constructionist perspective. The chapter concludes with a theoretical synthesis portraying the cohesion between these concepts. The methodology chapter illustrates how we performed this study, followed by the empirical chapter showing the rich material we have gathered. The analysis chapter links the findings to our theoretical framework, followed by the concluding chapter answering our research question and stating implications, recommendations, and suggestions for future research. The outcome of this thesis showcases the strength and importance of a harmonious organizational culture, coupled with open and highly systematic communication and documentation as a solid foundation for more collaborations using the network approach, which in turn increases trust, reputation, and capabilities to act on opportunities within project business. Significant implications are the importance of common vocabulary and interest, the significance of contexts and co-creation of meaning for communication, and the perfect alignment to mega-trends, in this case, sustainability.

Abstract The purpose of this study is to understand the contextual nature of launching industrial new products. Therefore, the launch drivers, challenges, and launch processes are examined here in two remarkably different industrial contexts. The importance of the launch for new product success has been acknowledged and the formulation of a successful launch strategy is broadly addressed in the previous launch research. However, the launch activities and the variety of industrial launch contexts have been less frequently studied. The theoretical foundation of this study builds on new product marketing, new product management, new product development, and industrial marketing research. The empirical part of the study is conducted in the form of a qualitative two-case study. The first case represents a less innovative singular design industrial product launch by a product-based firm to a competitive market, and the second case is an innovative customised industrial solution launch through a customer project by a project-based firm to a less competitive market. Thirty personal interviews form the primary data. The study primarily contributes to the new product launch research. First, the study presents how the contextual nature of launching industrial new products comes into effect, as product, firm, and market characteristics influence the perceived launch drivers, challenges, and launch process characteristics in a context. Second, the study identifies six aspects of launching and ten launch activity groups that capture the launch drivers, challenges, and activities in a context. The aspects or activity groups are not all relevant in all contexts, but their occurrence can be understood through the context characteristics. Third, the findings detail differing launch drivers and challenges and characteristics for the launch process in two industrial contexts. The only common launch process phase across the contexts is the external introduction. The findings from the project-based firm context broaden the contextual scope of the new product launch research. Fourth, the study elaborates on the scattered implications concerning the launching of innovative solutions through customer projects presented in industrial solution and reference marketing research. Fifth, the study brings forward communication as a central aspect of the process of launching. / Tiivistelmä Tämän tutkimuksen tarkoituksena on ymmärtää uusien teollisuustuotteiden lanseeraamisen kontekstisidonnaisuutta, minkä vuoksi lanseerauksen onnistumisen ajureita ja haasteita sekä lanseerausprosessia tutkitaan kahdessa hyvin erilaisessa teollisessa kontekstissa. Aiempi tutkimus on tunnistanut lanseerauksen tärkeänä uuden tuotteen menestystekijänä, ja erityisesti lanseerausstrategian merkitystä on tutkittu laajasti. Lanseerausaktiviteetit sekä teollisten lanseerauskontekstien kirjo ovat kuitenkin vähemmän tutkittuja. Tutkimus rakentuu teoreettisesti uusien tuotteiden markkinoinnin ja johtamisen, tuotekehityksen ja teollisen markkinoinnin kirjallisuuteen. Tutkimuksen empiirinen osio on toteutettu laadullisena tapaustutkimuksena. Ensimmäinen tapaus edustaa tuoteperustaisen yrityksen tekemää vähemmän innovatiivisen vakioidun itsenäisen teollisuustuotteen lanseerausta kilpaillulle markkinalle. Toinen tapaus edustaa projektiyrityksen tekemää innovatiivisen kustomoidun teollisen ratkaisun lanseerausta asiakasprojektin kautta vähemmän kilpaillulle markkinalle. Pääaineisto koostuu 30 haastattelusta. Tutkimuksessa esitetään, miten tuotteen, yrityksen ja markkinan piirteet vaikuttavat lanseerauksen onnistumisen ajureihin ja haasteisiin sekä lanseerausprosessin piirteisiin ja näin selittävät lanseerauksen kontekstisidonnaisuuden mekanismia. Tutkimuksessa tunnistetaan kuusi näkökulmaa lanseeraukseen ja kymmenen lanseerausaktiviteettiryhmää, joiden avulla voidaan kuvata ja analysoida lanseerauksen ajureita, haasteita sekä aktiviteetteja kontekstissa. Kaikki näkökulmat tai aktiviteettiryhmät eivät ole relevantteja kaikissa konteksteissa, mutta näkökulmien ja aktiviteettiryhmien painottumista voidaan ymmärtää tarkastelemalla kyseessä olevan kontekstin piirteitä. Lisäksi, tulokset erittelevät lanseerauksen ajureita ja haasteita sekä lanseerausprosessin piirteitä tutkituissa konteksteissa. Ainoa yhteinen lanseerausprosessin vaihe näissä konteksteissa on tuotteen esittely markkinoille. Tutkimus kokoaa ja kehittää nykyistä hajanaista ymmärrystä innovatiivisten teollisten ratkaisujen lanseeraamisesta asiakasprojektien kautta, ja tulokset tästä projektiyrityskontekstista laajentavat lanseeraustutkimuksen kontekstien kirjoa. Tutkimus esittää kommunikaation keskeisenä lanseerausprosessin elementtinä ja erittelee siihen liittyvät avainlöydökset tutkituista konteksteista.

The thesis contains a business plan to build a Laser Game sports arena. The work itself is divided into three parts. The first part of the theoretical background and knowledge is the base for the second part, an analysis of the current situation. In the final part of the proposal is then prepared whole business plan, which should convince the investor to invest and which should be the basis for the construction of Laser Game arena.

This master´s thesis „The role and benefits of Incentives in attracting FDI in CR“ is focused on the sphere of investment incentives used as an instrument of Czech goverment policy by decision making of foreign investors to enter and start busines in the Czech Republic. This thesis gives a picture on the specific factors, which play the greatest influence on decision if foreign companies will finally invest in CR. There are four studies by evaluating company´s business plan to show influence of investment grants on start-up costs of investment comparison to obtained incentives funds and the impact on the employment in certain regions force on goverment employment policy.

This Master’s Thesis is engaged with creating an Entreprenurial Project. The Thesis includes appropriate and right strategies to accomplish a high success of a business firm. To considerate the level of progress, a detailed marketing plan and financial analysis were created. Thesis also deals with human resources management as well as other important parts of an entreprenurial project This Thesis consists of the theoretical part, analysis of the current situation and of the part designing own business solution.

In this dissertation I am analysing certain aspects of labour, especially the ones that are of significant interest to moral philosophy within the church and its catholic doctrine. In the same time I identify the foundation for freedom and dignity of labouring human being that are being degraded especially in the present time economisation process. Further, I outline the issues associated with the changes within the division of labour from industrial revolution to present day and in the same time I present issues connected with labouring human being vs. human capital. Because freedom is the foundation of humanity I also describe issues connected with human rights in the context of universal and natural law. In this way I analyse Universal Declaration of Human Rights and its defence in an intercultural environment. Lastly, besides those theoretical concepts, I evaluate an Amnesty International CR project called "Business That is Worth It" which aims at supporting companies to a responsible management of employees rights protection especially in developing countries.