Project management involves many different actors. Rather than solely looking at those actors as individuals, the interaction between them should not be forgotten either. This thesis tries to provide a better understanding of one specific type of interaction: the project owner-manager relationship. This relationship is approached as the dyadic interaction between one project manager and one project owner. Previous studies indicate that project owners and project managers depend on one another, but that they can have diverging perspectives as well. The goal of this study is to get a deeper understanding of how these different perspectives can influence the success of the project-owner relationship. In order to achieve this understanding, a multiple case study involving 8 project owner-manager relationships was employed. Both project owners and project managers were interviewed, in order to get closer to a multi-actor perspective. The results show that there are both similarities and differences between the perspectives of these actors. However, a lack of understanding between these perspectives can cause the project owner-manager relationship fail. In the end, the potential effects of this relationship cannot and should not be ignored, as this study shows that it can be the difference between project success and project failure. Therefore, in a world that is ever more dominated by projects, this thesis has multiple practical and scientific implications.

Denna studie är av kvalitativ art och syftar till att undersöka huruvida crowdfunding kan överbrygga ett eventuellt finansiellt gap för svenska företag och entreprenörer. Undersökningen fokuserar på tre typer av respondenter, vilka är representerade av företag som brukar crowdfunding som finansieringsform, bolag som fungerar likt ombud för att förmedla kapital med hjälp av finansieringsformen samt respondenter vilka opererar likt investerare i projekten. Studien teoretiska referensram är uppdelad i två sektioner, varav den första avser att beskriva crowdfunding utifrån generiska teorier, vilka utgörs av the Pecking Order Theory samt the Agency Principal Theory. Den andra sektionen ämnar mer specifikt beskriva crowdfunding samt belysa dess revenyer och brister och utgörs av tidigare forskning inom området. Studien mynnar ut i en slutsats att crowdfunding, genom dess tre former, kan utgöra en lösning i form av att metoden kan fungera likt ett komplement för att åter balansera det finansiella vakuum nyföretagare upplever i samband med erhållande av kapital. / This is a qualitative study which aims to investigate whether crowdfunding can fill up a financial gap for Swedish companies. The survey focuses on three types of respondents, which are represented by companies who uses crowdfunding as financing, companies that acts like an agent for providing capital through crowdfunding and respondents which operates as investors in crowdfunding projects. The study’s theoretical framework is divided into two sections, the first of which relates to describe crowdfunding based on generic theories, which consists of the Pecking Order Theory and the Agency Principal Theory. The second section intends to, more specifically, describe crowdfunding and highlight its shortcomings as well as its advantages and consists of previous research within the field. The study culminates in a conclusion that crowdfunding, through its three forms, can be a solution in sense that the method can be used as a complement to rebalance the financial vacuum new enterprises experience in relation to obtaining capital.

Det allmänna trycket på förändringar ökar ständigt, liksom organisationers behov av att hantera och genomföra dessa. Samtidigt är förändringsprojekt komplexa och har en hög misslyckandegrad. Interna förändringsprojekt kan involvera både projektledning och förändringsledning. Skillnaden mellan dessa kan enklast beskrivas som att projektledningens fokus ligger på den tekniska lösningen medan förändringsledningen riktar energin mot att skapa förståelse och acceptans hos projektets berörda individer. Under det senaste decenniet har forskning riktat fokus mot interna förändringsprojekt och behov av kompetenser hos projektledaren. Projektbeställarens perspektiv gällande interna förändringsprojekt och då specifikt skillnaden mellan förändringsledning och projektledning, är inte studerad. Frågan är hur medveten projektbeställaren är om dessa två sidor samt om kompetenser från respektive sida beaktas i valet av projektledare. Syftet med denna studie är att ge en indikation på vilka framgångsfaktorer som projektbeställaren beaktar i interna förändringsprojekt och om dessa faktorer speglas i form av kompetenser som projektledaren önskas ha. Studien undersöker även hur projektbeställaren ser på sin roll vad gäller ansvar och uppgifter. Studien utgick från en kvalitativ metod med explorativ ansats där data samlades in via sex semistrukturerade intervjuer med projektbeställare inom en offentlig organisation. Datamaterialet behandlades sedan med en tematisk analys utifrån ett teoretiskt ramverk med faktorer inom blocken förändringsledning och projektledning. Studien visar att det finns god kännedom gällande förändringars framgångsfaktorer som nämns i teori men att de inte alltid förknippas med kraven på projektledaren. De kompetenser som projektbeställare beaktar hos en generell projektledare utökas med förändringskompetenser när uppdraget gäller interna förändringsprojekt, men då starkt beroende på vilken syn projektbeställaren har på interna förändringsprojekt. Rollen som projektbeställare beskrivs innefatta flertalet ansvar och uppgifter, varav några var utanför denna undersöknings teoretiska ramar. / The global pressure for change and adaption is constantly increasing as well as the organizations need to coop and manage this ever increasing demand for change. Furthermore, change projects are very complex in its nature and suffer from a high rate of failure. Change projects may include both project management and change management. The difference between change management and project management can be described as following: the main focus of project management lies in the technical aspect whilst change management directs the energy towards creating acceptance from the projects receiving individuals. During the last decade, research has been initiated in the field of internal change projects and the need of necessary competencies of the project manager. Still internal change projects and more specifically the difference between change management and project management, have not yet been studied from the project owner’s perspective. The question remains if the project owner is aware of these two sides and if their competencies are reflected in the choice of a suitable project manager. The purpose of this study is to give an indication of which success factors project owners valuates within an internal change project and if those reflect as desired competencies of the potential project manager. This study also includes the role of the project owner and what they themselves define their duty and responsibilities. The design of this study is based from a qualitative methodology with an explorative approach where data was collected from an organization in the public sector via six semi-structured interviews of project owners. The data was later analyzed with a thematic analyze method constructed from a theoretical framework of factors included by the two areas: project management and change management. The result of this study indicates that the project owner have good knowledge regarding the success factors of change which is mentioned in theory. However these success factors are not usually associated with the project managers qualifications. The competencies identified by the project owner to be important by a general project manager are expanded with change management competencies if the project is classified as an internal change project. The addition of required change management competencies is though highly dependent on the project owner’s vision of internal change projects. The role as project owner is described to include a variety of duties and responsibilities of which some of them not covered by the initial theory of this study.