Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2031-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2031-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / Based on interviews with opinion leaders in the fields of business and the arts, the thesis has three major points. First, the arts play an integral role in the corporate environment. Second, the relationship of business and the arts must be grounded in mutuality which is reached only if the two institutions are concerned with the society. Acting in the interests. of society, business and the arts inevitably meet. And third, dialogue between business and the arts is meaningful only if carried on by such intermediaries as public relations consultants, designers, or arts managers. [TRUNCATED] / 2031-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2031-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / This thesis undertakes an analysis of alleged unfair foreign trade practices and examines what public relations responses were revealed by three domestic steel corporations. One of the most frequent techniques practiced by a number of European and Asian nations was wire rod dumping, or the practice of selling rods in different markets at adjusted prices. When Japanese trade interests began to introduce goods in United States markets at prices below the price of domestic steel goods, U.S. producers began a public relations program which extended from special tabloid newspapers to testimony before several federal agencies. The central objective of the study was to establish and examine the role of public relations in the dumping crisis. Research methodology was primarily a case study approach to the working public relations programs of the three domestic programs. Press releases, employee publications, and speech materials were reviewed for each firm. Each firm was analyzed in terms of pUblic relations objectives, selection of primary and secondary publics, communications strategy, and public relations results. A cursory examination of the role of the steel industry's trade association, the American Iron and Steel Institute, was also conducted. A final summarization then graphically outlined a proposed communications pattern between the Iron and Steel Institute and its member companies. Conclusions or the study indicated a need for a greater definition of public relation's role in international trade, a lack of economic knowledge among public relations personnel engaged in the corporate programs, a need for greater attitude research and the necessity of a more responsive framework of communications between the American Iron and Steel Institute and member steel companies. / 2031-01-01

Thesis advisor: John J. Michalczyk / This thesis explores public relations tactics employed by the United States government during the second Iraq war. It discusses the similarity between public relations and propaganda, giving an in-depth exploration of the strategies used by the government before, during, and after the war to garner support for the effort. / Thesis (BA) — Boston College, 2004. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Fine Arts. / Discipline: College Honors Program.

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / The growth of public relations can be traced back many years; however, World War II is generally regarded as the beginning of modern public relations. Its rapid growth can be attributed to technological and sociological changes that have had such an impact on our interdependent society. Public relations in business and the military had similar beginnings and employ the same basic techniques, modified only by the purpose and objectives of the organization. Some of these techniques are described in both settings. The Secretary of the Navy guest cruise program, initiated and organized by the Office of Information, provides orientation cruises for civilian guests selected by the Naval Districts in the United States. The program functions by providing space on various ships and inviting three to ten guests to join the ships for a few days and participate in operations at sea. The primary objective is to achieve public understanding of what the Navy does, how it operates, and what its problems are. [TRUNCATED] / 2031-01-01

Thesis (M.S.)--Boston University

Thesis (M.S.)--Boston University

Thesis (M.S.)--Boston University Includes bibliographical references (leaves 152-155).