Thesis (M.S.)--Boston University / From a modest beginning and with limited program Boston Symphony Orohestra has grown to have surprising impact and demand not only in metropolitan Boston but over the nation and In Europe. The orchestra was established in 1882 through the inspiration of one man. Henry L. Higginson gave his money, time and business ability for its creation. Only four of the world's great orchestras etill in existence have seniority to the Boston Symphony Orchestra: London, Leipzig, Vienna and Paris. The main portion of this thesis will examine the various media of communication that have been and are now being used to bring the Boston Symphony Orchestra to public recognition and to analyse the part played by each in maintaining interest and support for the orchestra, with the degree of success maintained through the years, it is felt that a case study can be of value in the future to anyone who would have need of information ooncerning the forming or operation of an organisation of this type.

Thesis (M.S.)--Boston University, 1953. Includes bibliographical references (leaves 74-75)

Thesis (M.S.)--Boston University, 1953

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Smyslem práce je zjistit, zda a nakolik je společnost Hermano PR připravena splnit požadavky normy ISO 9001. Organizace pocítila nutnost změnit styl svého řízení a má zájem implementovat systém managementu kvality. Cílem práce je poukázat na silná a především slabá místa a nedostatky, které budou díky zavedení QMS odstraněny.

Thesis (M.S.)--Boston University Includes bibliographical references (leaves 147-148).

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, they also agree there are other marketing tactics that are still more effective than social media at this time.

Corporate social responsibility has become an increasingly important topic within the workplace. This subject continues to garner further attention and scrutiny, especially with regards to public relations firms and their CSR-related engagements because of how practical motivations for charitable giving may blend with the nature of their business. Public relations professionals were interviewed to uncover information regarding each firm's CSR programs and level of engagement, in addition to textual analysis that included the PR firms' websites, social media presence, and what the media has said about the firms' CSR efforts. Findings revealed five cross-company patterns with regard to CSR made by the following PR firms: Edelman, Weber Shandwick, and FleishmanHillard. These themes—Citizenship Initiatives, Corporate Engagement, Global Communities, Social Involvement, and Sustainable Investments—identify the concepts and ideas that form the foundation of these CSR programs, and shed light on the reasons why these firms participate in CSR, specifically as it relates to company image and employee relationships, and may suggest that these themes form both the reasoning for participating in CSR, and the aspects of CSR that attract employee attention

Unfavorable opinions and images of the public relations industry have persisted for decades, and the industry still struggles to deal with them. Additionally, it is a demanding profession that is expected to grow faster than average but struggles to retain talent. Public relations research has also predominantly focused on how nonpractitioners perceive public relations. The present study psychoanalytically analyzed two movies with cinematic representations of public relations practitioners and 20 interviews with public relations practitioners to examine how practitioners' self-perceptions of public relations unconsciously influence their practice and expectations, as well as their stress and burnout. More specifically, stress and burnout dynamics were explored among younger and older practitioners and gender.

Corporate social reporting, embracing the triple bottom line reporting concept, entails the reporting of economic, social and environmental performance as opposed to the more narrow focus on conventional financial reporting. Many corporations are now engaging in environmental and social reporting in an effort to communicate the social and environmental effects of organisations‟ operations to particular interest groups within society. The main objective of this thesis is to examine corporate motivations and hesitations to undertake social reporting in Malaysia. Most studies have so far applied quantitative method on themes identification to determine rationales for corporate social reporting. Little attention has been given to in-depth primary and secondary data to understand rationales for corporate social reporting in a national context. In addition to motivation, this study fills the gap in the literature by investigating corporate reluctance for social reporting. A qualitative approach was adopted for this study. A mixed method of data collection, consisting of both semi-structured interviews and corporate social reports, was used. A total of 20 interviews were conducted with representatives of six reporting and six non-reporting corporations, and eight non-corporate respondents representing the Malaysian political and social sectors. In addition to primary data, corporate social information in annual reports and corporate websites of six reporting corporations was also collected to support the interviews. Thematic analysis was applied to identify salient themes to explain both corporate motivation and hesitation for social reporting. The analysis was divided into two levels: corporation and society. At the corporate level, results identify public relations as the central motivation for social reporting. More specifically, the concepts of image and identity, issues management, two-way symmetrical and asymmetrical communication, autocommunication, and publicity are used to explain the adoption of social reporting. Image and identity and issues management were also among the concepts applied to explain corporate hesitation for social reporting. However, the results also support stockholder theory and reveal the lack of public relations understanding to be the cause of the low acceptance of social reporting. In-depth analysis revealed organisational legitimacy as the main reason to explain both motivation and hesitation for social reporting. Corporations require stakeholder support for their continual existence. At the societal level analysis, the concept of political economy was applied to explain the limited social reporting practice in the Malaysian context. Finally, the implications for both practising as well as neglecting social reporting are discussed using the concept of the risk society.