"Recently, Schools of Education have been carrying on studies that will help one to clarify the scope of the leadership program and to justify what the position of the elementary principal is in the public relations program. Indications from many of these studies point to the fact that there must be integration between the thinking and doing, and that the major responsibility of the principal of today is to secure various supervisory techniques for providing these experiences. Integration between the teaching practices and sound principles of education is the responsibility of the principal in the over-all program, such integration involves the process of dealing with human beings. Therefore, this paper is concerned primarily with the duties and responsibilities of the principal in the planning, with the faculty, of a program that is appropriate for his own individual school and the needs of the community. Publicity may assist in enlisting a common understanding of the educational standards, leading to moral and financial support from the community, but the problem to stress is a successful, well-planned program for boys and girls. The need for this kind of a program is most important for improving status and promoting the advancement of the professions in relations with the public"--Introduction. / "January, 1956." / Typescript. / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science." / Advisor: Marian W. Black, Professor Directing Study. / Includes bibliographical references (leaves 48-49).

"The principal considers the 'how' as important as the 'what'. Success in developing a school program in which understandings and improvements grow in the most desirable way is dependent on how it is done. How can the principal grow in leadership ability? How can the principal help teachers to become enthusiastic about their school programs? How can the principal help children to interpret their school to parents, friends, and laymen? How can the principal help parents and the general public realize their responsibility for a modern program of elementary education? These responsibilities and opportunities place demands upon the elementary school principal which he can rarely meet without systematic preparation for doing so. This preparation may be gained, at least in large part, by (a) growing in his own leadership ability, (b) by giving attention to principal-teacher relationships, (c) by giving attention to principal-pupil relationships, and (d) by the optimum utilization of people and common media of communication in the school community. This paper presents a study of the ways by which the principal can do each of these"--Introduction. / Typescript. / "February, 1951." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts in Education." / Advisor: H. A. Curtis, Professor Directing Paper. / Includes bibliographical references (leaves 55-57).

Indiana University-Purdue University Indianapolis (IUPUI) / The importance of image management has created the need to for organizations to continually work in order to improve their image or defend it against perceived threats. Since organizations engage in a constant struggle to preserve their reputation, it is important to understand the persuasive discourse associated with image repair strategies. In addition, a successful rhetor must also acknowledge the importance of perception of the appropriateness and effectiveness of the apologetic discourse from the perspective of an audience. Focus groups were conducted and analyzed in order to better understand the perceived appropriateness and effectiveness of the image repair strategies employed by the Big Three Automakers as perceived by the audience. The findings of this study complement the original findings of Benoit and Drew’s quantitative study assessing the appropriateness and effectiveness of image repair strategies in an interpersonal setting. However, there were observable differences between the studies in terms of the perception of both the appropriateness and effectiveness of bolstering and the effectiveness of differentiation. The implications of these differences can be important in developing a better understanding of the utilization of image repair strategies in the apologetic discourse of organizations. Specifically, the results demonstrate how the audience determines the appropriateness and effectiveness of the strategies and how rhetors are able to successfully use different strategies based in context.

This study evaluates the impacts of brand storytelling on customers of a craft brewery and distillery in East Tennessee. Brand storytelling is well researched, but has not been applied to niche sectors and customer response. The study consisted of a 15-question survey distributed to customers of Tennessee Hills Distillery and Brewstillery (TN Hills), and received 139 responses. The results were that despite a seeming trend of lack of engagement with the business, respondents value brand stories and can identify unique brand characteristics. Respondents’ answers reflected a personal connection with TN Hills, and connected the brand to grander ideals like the American Dream, community acceptance, and legacy. Thus, customers’ feelings toward a business are influenced by brand storytelling.

Ukraine, just as many other countries that were part of the former Soviet Union, is suffering from the problem of bribery. The public relations field in Ukraine is not immune to corruption, and bribery between public relations professionals and journalists is a well-known phenomenon. In the current qualitative study, the goal was to explore the attitudes of Ukrainian public relations professionals toward bribery and to create a guide for doing business in Ukraine. Through a semistructured survey, the researcher obtained the perceptions of Ukrainian public relations professionals toward bribery, including the definition of bribery, the differentiation between bribery and traditional gift giving in Ukrainian culture, assumptions regarding the situations in which bribery occurs, and the magnitude of the problem in Ukrainian society. The analysis of the responses showed a dual nature in the public relations professionals' attitudes toward bribery. The participants defined bribery as a negative action; however, they believed that bribery occurs regularly even though the participants indicated they had not personally participated in bribery transactions. The participants also reported that bribery occurs between public relations firms and clients. The participants also shared some positive attitudes toward bribery, indicating bribery is a method of achieving goals in business. Additionally, the participants indicated bribery is more common in smaller cities than in large cities, such as the capital. The findings of the study indicate that public relations education and professional training need to include an emphasis on ethical behavior, ensuring public relations professionals in Ukraine have a better understanding of the importance of ethics in the public relations profession.

The purpose of this thesis is to provide a description of the emerging state of the public relations field in Albania under the framework and influence of four main public relations worldviews including persuasive/marketing, relationship management, community building, and personal influence. This study seeks to give insights into how an emerging country in the field of public relations approaches the development of the field; whether it adapts, adopts or creates new practices. The research design proposed by the author aims to shed some light on possible theoretical meanings and themes that could be developing in countries where the field of public relations is emerging. Based on the findings and the underdeveloped nature of public relations as identified in this study, the author proposes a training program for public relations practitioners and professors that would help to advance the development of the field in Albania.

Thesis (M.S.)--Boston University

Thesis (M.S.)--Boston University

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / 2031-01-01

Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / The selection of Microcosm was based on its isolation, both geographical and from the technology of the present time. The elements of the town can be exposed clearly due to the relative sparseness of the stimuli operating on it. The purpose of this study is first to present a complete background of the town's history and institutions and the attitudes of its people and second to present guidelines for public relations programs so that any new Town Manager might put forward his efforts in a more successful manner than in the past. The history of the town and its institutions was gathered from libraries, public documents, governmental and private sources. The attitudes of the townspeople relative to the town, its institutions and the selves were studied by eans of depth interviews and questionnaires. These two bodies of data furnish a newcomer to the town with sufficient material so that he can more quickly establish the rapport he needs to become effective. Since no natives are being trained as Town Managers, this paper serves a real need in this respect. Guidelines are presented for conducting public relations programs based on today's generally accepted methods. These are amplified by specific recommendations as to how to conduct these programs in concert with the town's needs and personality. The effects of not considering such methods in the past are demonstrated. Where practical, data is presented in tabular form. A study of the effectiveness of future Town Managers, if they use good public relations methods as compared with past performance, could yield a quantitative assessment of such practice. Also, it is suggested that the background and attitude study be periodically updated so that this work can maintain its effect. / 2031-01-01