Nesta dissertação, Plataformas Logísticas são apresentadas como infraestruturas para integração de transportes e geração de negócios. O interesse de diversos atores (operadores logísticos, indústrias, autoridades locais e regionais) requer um complexo planejamento de atividades associadas a aspectos geográficos, operacionais, gerenciais, administrativos e econômicos. Baseando-se em experiências internacionais, destacadamente a experiência alemã com as Güterverkehrszentren, este trabalho busca sistematizar as etapas necessárias para se avaliar a viabilidade de projetos que, muitas vezes, requerem participação pública e privada. Tal interação entre entes públicos e privados deixa o processo ainda mais complexo, dados os intrínsecos conflitos de interesse ao se planejar e projetar uma Plataforma Logística. Ao se buscar o estado da arte sobre o assunto, um procedimento de análise de projetos é sugerido e sua aplicação é feita associada ao caso da Plataforma Logística de Goiás, para a qual se identificaram possíveis fatores que levaram a não conclusão do empreendimento, apesar das medidas de governança adotadas pelo Estado. / In this dissertation, logistics platforms are presented as infrastructures for the transport integration and business generation. The interest of several stakeholders (third-party logistics, industries, local and regional authorities) requires a complex plan of activities associated with geographic, operational, managerial, administrative and economic features. Based on international experiences, especially the German experience with Güterverkehrszentren, this dissertation seeks to systematize the steps needed to assess the feasibility of projects that often require public and private participation. Such interaction between public and private entities makes the process even more complex, given the inherent conflicts of interest when planning and designing a logistics platform. Considering the state of the art on the subject, a design analysis procedure is proposed and its application is in the form of case study of the Logistics Platform of Goiás, for which have been identified possible factors leading to non-completion of the project despite measures taken by the State for governance.

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool. The result was exemplified with things that were expressed in the interviews, and we presented a framework on how to think when choosing the right type of collaboration model for the specified activity.

Over a decade, the Kaohsiung city experienced the test of globalization and also competed with other cities. Its main industrial structure has changed from heavy industry to service one. The adjustment of industry structure and the improvement scheme of improving unemployment rate were both facing stern challenges. All this time, the Urban Spotlight and the Lover River has been noticed. Under such circumstances of globalization, Kaohsiung city government may not have the opportunities to develop various kinds of industries. However, tourism industry did not catch the eye too much. The Tourism Bureau of R.O.C. kept marketing the medium and long-term of tourism plan and tried to promote the tourism industry, however, Kaohsiung City owned the strength of two international harbors but not the tourism industry. This study aimed to disscuss the public-private partnership of Kaohsiung city and wish the Kaohsiung City Government could value the importance of public-private partnership on developing the tourism industry. This study utilized the structure of public-private partnership theories and related researches of tourism development under the public-private partnership. Afterwards take the cases of tourism development under the public-private partnership in Hualian County, Taiwan and Edinburg, Scotland and Sendai City, Japan for analyzing. Finally, find out how to developd tourism industry with private sector by utilizing the In-depth interview method. The following findings were discovered: 1. The lack of parking lot and environmental hygiene problem show not only the industry economic issue but also the basic infrastructure of livelihood. 2. Local government needs to consider the overall advantage and generalize the direction of tourism policy. By the contact and collaboration with private tourism sector to establish the strategy and find out the best way to develop the regional distinctive tourism industry. About the private partnership strategy: 1.In tradition, public sector controls most of resources in the regional economic activities and its strategy plan affects the regional economy development. The Kaohsiung City Government should strengthen the public-private partnership system and follow the example of other countries to unite the private sector by adopting a bottom-to-top way. Thus, it would be more creative in the tourism industry. Moreover, it is important to establish a committee by integrating the travel unions and tourism associations. 2.Further integrating the private tourism resources, such as unique local tourism, ecotourism and culture tourism in order to expand the market and the range of public-private partnership.

It is been an international trend to introduce the private participation ideas to improve the public service quality. Based on the most concerned issues, such as quality and cost, in the construction and operations phases, the private sector plays an important part in major transportation projects. It is important that the government and private sectors works together to promote construction of infrastructure. It is common to implement the BOT approach to the public major construction project. The BOT approach,which needs the cooperation of both government and private sector, is often implemented in the major construction projects. Unfortunately, due to lots of abuses and corruption happened in the process recently, both of them have to face not only challenges by public but also integrity in every government employee. We find out this is very controversial for the Kaohsiung Mass Rapid Transit project, the most media criticized. That is the reason we the KMRT project is chosen as an example for the study on the private participation in the major government projects. It is necessary to establish a mechanism to control the government and the private sector to balance both benefits. The study will focus on the supervision and management of the administration of government to the private sectors, participating in the major transportation projects. The aim of investigation is to establish the optimal supervision and control operation model based on the maximum participation of private sector and the interest of government. The supervision and control operation model and the project progress in BOT management must according to the rules:standard operation procedures, a robust financial audit system, responsible supervision and management mechanism, and a good partnership of both parties. Therefore, the mechanism has an important function, which reflects effectiveness, efficiency, profit, prevent from abuses, response, and prospects. The study is based on documentation, information research, case study, and suggestions from: Laws and regulations: avoidance of old law and review and modification of new law. System: establishment of audit management meeting and implementation of contract fulfillment management mechanism. Practice: evaluation of planning and the feasibility study, establishment of fair and open selection process, the evaluation of the implementation ability of the private sector, the fair risk sharing in concessionary contract and the enhancement of the management operation.

Urban development would be halted with the over-concerned of material life, the rising unemployment, the increase in crime rate, the deterioration of living standards, the decrease in population, the deficiency of tax revenue, and the difficulty of industrial change. The sustainable development of a city would be also endangered. Urban development world not move. The sustainable development of a city would be also endangered. To successfully deal with these problems and gain the new-vitality for the city, besides the renovation of hardware and facilities, soliciting investment, upgrading industry, and reorganization of urban appearance all are very significant strategies for the city to survive and thrive. However, to a city, it is necessary to introduce innovations in the way that sustainable development is done. The application of the theory and concept of urban marketing is a revolution of the concept of urban management. Marketing is originally the part of business in which is concerned with the way in which a product is sold. The application of marketing techniques to urban development would cover a wider range of city selling. It helps to revive vitality of cities through the marketing management of urban tangible and intangible value. Generally speaking, with the increase in vitality of industry and the rival of the economy, urban can become active again. However, these are only rigid developments. To guarantee the sustainable development for a city, it is necessary to propagate the idea of marketing, and build up the culture of citizens. It has been over twenty years since the reformation and liberalization in Mainland China. Indeed, the reformation and liberalization has resulted in a vivid progression for the whole country, especially in the economical achievement of the alongshore cities. It is something like a huge magnet, attracting capital from all over the world. The investments of Taiwan merchants in Mainland China have been seen one after another. Even so, in Chinese, there is still not enough systematic research of urban marketing done by the government or the academic system. Furthermore, the economical and trading development discussed in China has always been more concentrated on the southern part than on the northern part of China. In fact, the role of economical power of the district around Po-Sea has been significant during modern history of China. From local economical point of view, Dalian is the most important city in the area of northern China. The pattern of its development is different from those of other alongshore cities in the southern China where the economy and society system has been reformed and liberalized. The leader of the city government possesses very clear rules for administration. The characteristic of infrastructure of the city, plus achievements of various soliciting investment, has possessed the basic elements of urban marketing. According to the result of checking the strategy and policy of Dalian urban marketing by using theory of strategic planning and measuring the actual achievement of its urban marketing by the method of Delphi, it is discovered that Dalian¡¦s urban marketing strategy¡Ð¡¨not for the biggest but for the best¡¨, is very accurate. It has become the common value of the residents regarding their city; therefore, both of the defining urban appearance and the international costume festival can be accepted by the public. People also highly accept the role of Dalian as a harbor city. Nevertheless, the city government has no way to satisfy what people need about this point. Another important point discovered in this research is that the culture deficiency has a negative effect on the city development, although Dalian obtained very significant achievement in soliciting investment and upgrading industry. It is an obvious problem that Dalian is much more concentrated on economy and less on cultural development during the process of urban construction. To solve the problem of urban development not moving, Kotler, the mastic of marketing, proposes the theory of urban marketing, which has been proven work well in many European countries. But it is the first time to examine Mainland China¡¦s urban development by using urban marketing theory. Based on the theory and real case study, it has been proven that the reorganization and development of economy can reduce the barrier of the different political system. Furthermore, it also riches and strengthens in contents of Kotler¡¦s urban marketing theory.

In recent years, it has been increasingly become a global trend that public construction projects are carried out through private sector investment, and business management concepts are introduced for the improvement of public service quality. Due to various factors such as quality and revenue, private sectors increasingly play an active and important role in various phases of major public construction works, from building to operation, and government has the need to incorporate the strength of private sectors to facilitate and promote the construction of major national infrastructures. Among various models of private sectors¡¦ participation in public constructions, build-operate-transfer (BOT) is the most commonly adopted business model. However, in the process of promoting major BOT cases, the government had suffers some drawbacks of abuses of power and privilege, and thereby receiving much criticism from general public, and it also has serious negative impact on the integrity of the government. The case of abuses in the government that drew the most criticisms and raised controversies was the Electronic Toll Collection (ETC) case, where as it transpired had repeatedly drawn much attention from the media and the society at large. Therefore, the ETC case is chosen as the subject of the current study. This study is focused on the related rulings of the ETC case by Taipei High Administrative Court and the Supreme Administrative Court, and the related issues of the court¡¦s rulings on the ETC case are investigated and discussed, to clarify the nature and characteristics of BOT and related legal issues. Thus, the related rulings of the ETC case can be used as a lesson learned for future participation of private sectors in public constructions. This study was carried out by literature search, case studies, and collection of public opinions, and as a result the following recommendations were made: 1. Legislative Perspectives: (1) Incorporate international experiences and amend existing legislations to gear to international conventions. (2) Establish rules of judgments for administrative sectors to avoid any abuse or impediment of administrative power. 2. Institutional Perspectives: (1) Expand and encourage participations from all parties, including people¡¦s representatives and third parties. (2) Realize managerial and operational mechanisms. (3) Emphasize consumer¡¦s rights and public interests. (4) Carry out feasibility assessment and advance planning with great care. (5) Establish fair and open evaluation process and operation procedure. (6)Assign reasonable risk-sharing responsibilities for special permission contracts.

Zugl.: Erlangen, Nürnberg, Univ., Diss., 2007

Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2008

Zugl.: Giessen, Univ., Diss., 2007

A public-private partnership (PPP) is defined as a joint effort by government and the private sector for the management, operation, and funding of a venture or service. Increasingly, government has looked to the private sector for financial support and the streamlining of processes as concerns about the public debt have risen and priorities for spending have narrowed. The users and “customers” of a public good often have a stake in the way it is managed, especially in the case of parkland, which has the ability to dramatically affect the property values surrounding it, either positively or negatively. Therefore a PPP may have many purposes: as a fundraising mechanism, as an advocate for stakeholders, and as a promoter for programming for the attainment of educational and recreational goals. Ultimately, the role of the PPP is to be a liaison, knitting together the resources bestowed upon the public by the government entity with those of the less regulated private world. This study investigates both the challenges of forming a partnership that protects the public interest as well as the factors that are critical to forming a “successful” partnership. An examination of what led to the rise of public/private partnerships historically is included as well as the business models and mission statements of contemporary lead organizations at both the national and local level. In order to gain an in-depth understanding of the complexities of these partnerships, I individually interviewed professionals from both the public and private sides who have had careers in public land acquisition and management. Their viewpoints provide enriching details and reveal several common themes. Subjects were asked about the benefits of creating PPPs and how those benefits have been distributed, and what factors have contributed to successful PPPs. Furthermore, they reflected on tensions that have arisen within these partnerships. And finally they were asked about their overarching philosophies regarding government’s responsibility to its constituency versus the interests of the private sector. The report reveals that there is no set formula to be followed step by step in the creation and subsequent evolution of a public/private partnership, though certain principles emerge as essential components of a strong and effective organization. These are: having a clear understanding of the partnership’s misson and goals, being flexible and getting creative, making friends with everyone, and courting the local population who live around the parkland. Because there are several of these partnerships being formed to support parks in San Antonio, Texas at the time of this report, I placed emphasis on local statistics and anecdotes while compiling the opinions of area experts who have a long history of activism in this region. It is my intent that the findings reported herein provide some guidance for the future leadership of these local organizations in the context of local issues. / text