This thesis is focused on Public Relations activitios in connection with planned Mike Tyson arrival to Czech Republic. This arrival in autumn 2010 was not realised and the changes came only one day before the planned arrival. Description of PR and also consecutive critical communication is followed by the analysis of the situation made between experienced PR managers and journalists. The results of the analysis and also proposals of communication improvement are presented at the end of the thesis.

Recently, the institution investors have affected greatly on the stock trading market. Besides the economic environment, the investors also use the information from the listed companies as one of the criteria for their evaluation. Thus, to conduct the investor relation (IR), the enterprises will make use of the public relations (P.R.) policy and make the company information open to the public through the mass media so that they can communicate with the institutional investors constantly as well as earn the support from them. The study is based on the collection of the secondary data analysis and the in-depth interview from the listed companies focusing on the relationship among the investors which expand the public relation policy via the message strategy, the mass media, the mutual interaction with the media and the public relation activities. Take the automotive crash parts manufacturers for example, in P.R. managing, the P.R. dep. must convince and be authorized by the managing dep. before demanding other sections of fully supporting the P.R. in setting the target, expanding the P.R. plans and evaluating its profit. In the P.R. policy and message strategy, the publicists have to control the firm information in hand, including polishing the open company info and creating more appealing topics to proceed with the mutual communication with the mass media and the institution investors. Of all the communication tools (inclusive of the current print media and electronic media), the press release, the press conferences, the investor conferences and the enterprise websites are indispensable for the mutual interaction between the listed company and the investors besides the compulsively- regulated message strategy.

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This study of Indiana hospital public relations professionals investigated factors predicting a person's participation in management decision-making. A telephone survey was conducted of professionals directing public relations activities in Indiana hospitals, yielding 55 usable responses.Each respondent was asked the likelihood he or she would be called on by top hospital management to help solve hospital problems, and the likelihood that his or her advice would be seriously considered when making major decisions about programs or policies. Each of the seven questions was answered using a Likert-type scale, with values assigned from 1.0 (highly unlikely) to 5.0 (highly likely). Values were averaged for a total "influence" score.A stepwise multiple regression measured the relationship between influence scores and eight variables: age, gender, salary, department size, education, manager score, technician score, and use of research and evaluation. Only the manager score, research score, and department size were found to be related to influence. / Department of Journalism

In Europe, public relations are not defined, particularly, in the former USSR republics. The author examined one of the Baltic States Latvia to find out if there is a relationship between public relations practitioners' educational background to roles performed.Forty-eight public relations practitioners of two public relations associations in Latvia comprised the sample, resulting in a 42 percent response rate. The questionnaire included 23 questions dealing with education, performance, and public relations defining.Public relations practitioners in Latvia are young in age and majority of them held managerial positions and earn high wages for Latvia standards. Most of the practitioners' have communication science degrees and only 34 percent of practitioners have degrees in public relations.Public relations organizational structure and job responsibilities are in the development stage in Latvia because employees perform job functions that are not related to their job titles.Public relations in Latvia are seen as being in a "transitional stage that helps organizations enter free market." At the same time, practitioners' define public relations being mainly concerned about communication functions like publicity and image building/reputation. / Department of Journalism

While many publications comment on successful relationships, it was necessary to specifically analyze the relationship between public relations practitioners and their clients. Using traits gathered in the literature review, the researcher prepared a Q study to identify, "Which relationship traits do agency representatives and client counterparts find most important?"Subjects included principals of agencies listed in the 2004 Indianapolis Business Journal's "Book of Lists," and their clients. Each respondent ranked the Q statements two times, once reflecting their own attitudes and another reflecting the attitudes of their counterpart.Of the twelve traits studied, eight were ranked as highly important to participants. Also, the researcher surmised that clients better understand their relationships, ranking three of five traits as highly important when assuming their counterparts' roles. In contrast, agency partners ranked two of the five traits that their counterparts found highly important. / Department of Journalism

Public relations has been expanding internationally during the last few decades. This has generated interest for public relations research in different parts of the world. The scholars urge the community to continue investigating the public relations practice globally. The proposed exploratory study of public relations in Armenia has described and explained the patterns and factors of public relations in the country as practiced in organizations. It was an attempt to investigate public relations practice in Armenia in lines with the socio-cultural and environmental models and theories employed for studying global public relations. The overarching purpose of the study was to understand the specifics that define public relations in Armenia from the perspective of the practitioners. The study applied qualitative and quantitative research methods to look into the function, value and role of public relations in organizations operating in Armenia. The accumulated data and derived knowledge shall identify the avenues of growth and contribute to empowering the best practices of the profession. Secondly, the study shall be a modest contribution to the scholarship and literature pertaining to global public relations. / Department of Journalism

Thesis (PhDBusinessandManagement)--University of South Australia, 2003.

This is a study of values and identity within the public relations profession in Malaysia. Although the study has a national focus, its implications are global, because its context is created by the intersection of three current areas of debate and examination: I) the renewed focus on Asian values which seeks to articulate Asian values as a way of supporting Asia's pathway to modernisation; 2) the open challenge to assumptions about the transferability of theory between countries around the world, about whether theory can be universal or whether different theories or different versions of theories are needed to help explain practice in different parts of the world; and 3) the reemerging focus on values underwriting the public relations profession. Malaysia's growing public relations profession is playing a crucial communication role in support of the country's move towards industrialisation. In Malaysia, issues of culture, modernisation, Westernisation, and globalisation are both real and topical. Through the values framework, the study aims to contribute in three ways: 1) To develop and test an alternative, but equally useful, framework and method for comparing public relations practice between countries; 2) to investigate the influence of specific cultural and professional variables on public relations practice in Malaysia, to hrther understand specific variables which might lead public relations practice to differ between countries; and 3) to contribute to the definition of Asian values by defining one component, that is, the personal and professional values of a sample of public relations practitioners in Malaysia. The research was undertaken in two parts. The first, using a survey and structured interviews, examined the influence of two cultural variables (ethnicity and gender) and two professional variables (years of experience and work environment) on values held. Ethnicity and years of experience led to significant differences in the values held, with each variable influencing different value dimensions. Gender and work environment had some influence but generally in combination with ethnicity and years of experience respectively. The study found a distinctive U-shaped curve related to years of experience, which means that practitioners' value priorities change as they gain more experience in the profession. All four of the variables studied could be significant in accounting for difference in professional practice in other countries. The second part, using repertory grid methodology, examined values and identity. It identified core values central to public relations practice in Malaysia, and interpreted these core values as statements of self-identity. The nature of identity as a public relations practitioner may also account for differences in public relations practice between countries. Combining both parts, the study has revealed values that underwrite public relations practice in Malaysia, the aspects of self-identity important to the profession, and the way in which those values and identity have been influenced by cultural and professional factors. It therefore leads towards the development of a theoretical foundation for "culture-specific" public relations in Malaysia. This exploratory study has generated findings which challenge the expectations of Schwartz and Bilsky's values theory, on which the values analysis was based.

Thesis (M.Com. (Communication Management))-University of Pretoria, 2003. / Includes bibliographical references. Available on the Internet via the World Wide Web.