The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.

We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...

Názov práce: Art Spectator and his/her Reflection in Theory and Artistic practice in Czechoslovakia in 1950s and 1960s PhD Candidate: Eliška Mazalanová Department of Arthistory Supervisor: doc. PhDr. Marie Rakušanová, PhD. 2019 The dissertation thesis aims to analyze the issue of the viewer or the audience of Czechoslovak visual arts of the 1950s and 1960s. It focuses on the period when a directive method of political and social engagement of art in the form of socialist realism has been applied and on the subsequnet period when the Czechoslovak art scene has been re- establishing its previous developments. The thesis focuses primarily on the latter period, in which new trends in the visual arts were adopted and authentically developed. Their specificity lies in the increased interest in the art spectator, also characterized by a changed relationship of art and its audience, which I also call as a turn to the spectator. The thesis is interested in the historical frameworks and characteristics of the social function of art, in the various forms of art's social commitment, its political or ideological function. The artist's approach to the recipient of his or her works was also significantly determined by the official cultural policy; these new trends were also defined or somehow related to them. Therefore,...

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Keywords music, immigration, asylum seekers in Czech republic, audience, theatre, cultural and medial studies, identity, globalization, postmodernism, cultural antropology, semiotics Summary The aim of this thesis is analyse a music, which cohere with the refugees and the other forms of immigration in Czech republic. Concretely is about the music, which originate from Archa Theatre,which is few years attending to this theme. In this music performance cooperate the asylum seekers and the czech and foreign professional artists altogether. I want to analyse how this artistically cooperation is proceeding, which meanings the particular musicians consider in this concept and which message of this music should be adress to audience. This music is set in the context of the complex artistic production with the immigration themes of Archa Theatre. The related intention of this thesis is to show, which meanings of this music and the relative artistic production find the audience.

Author's name: Bc. Mácha Slavomír School: Social Science & Philosophy Dept. Faculty of Education Charles University, Prague Graduate Program (Single Major): Master Degree (Mgr.) in Teaching Social Sciences, Philosophy, and Ethics in High Schools and Higher Professional Schools Title: The Role of the Media in Shaping Public perceptions and Political thinking in the Czech Republic Consultant: PhDr. Josef Stracený, CSc Number of pages: 97 + 1 attachments Number of attachments: 1 Number of marks: 202412 Number of literature: 56 Number of web pages: 33 Year: 2012 Key words: role of the media, political marketing, political thinking, public opinion, media manipulation, media function, advertising in politics, message effects, active and passive audience, voter, citizen, social networks, This thesis aims to prove the role of media in shaping the public perception and political thinking in the Czech republic. Thesis was worked up by analysing specialised literature concerning the above topics. The role of the media in shaping the public opinion and the views of major political and social problems are being investigated in the long-term surveys. It is legitimate (nebo generally accepted) that all we know, believe or think about what happens in the outside world is sometimes shaped into a form that reflects...

The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.

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Keywords music, immigration, asylum seekers in Czech republic, theatre, audience, medial mening, performance, xenofoby, globalization, postmodernism, cultural antropology, cultural and medial studies, semiotics Summary The aim of this thesis is describe and analyse a music, which cohere with refugees and the other forms of immigration in Czech republic. Concretely is about the music, which originate from Archa Theatre. This theatre is few years attending to the theme of immigration and refugees. The aim of this thesis is analyse the concept of "refugee music" created by Archa Theatre. In this music performance cooperate the asylum seekers and the czech and foreign professional artists altogether. I want to describe for what reason this music concept was created, how this artistically cooperation is proceeding, which meaning the particular musicians consider in this concept and which meaning of this music should be adress to audience. Simultaneously this music is set in the context of the complex artistic production with immigration themes of Archa Theatre. The another intention of this thesis is to show, which meanings of this music and the relative artistic production find the audience. I analyse in which way the audience is influenced with this production and also if is possible in this way to form the...